Using Twitter to Recognize Volunteers & Build a Community

Volunteer Management for Nonprofits Conference

March 25, 2011 – New York, NY

Agenda

Twitter Basics Twitter for Volunteers Twitter for Disasters Twitter for Fundraising

Twitter Basics

What is it? #Hashtags Links Tools & Apps

Twitter Basics – what is it?

Twitter Basics – #hashtags

Twitter Basics – #hashtags

Twitter Basics – Links

Twitter Basics – Links

Twitter Basics – Finding & following

Search – email contacts Hashtags Chats #FollowFriday

Twitter Basics – Tools & apps

Twitter Basics – Tools & apps

CoTweet Seesmic Twhirl

Twitter for Volunteers

Micro-Activism Building community Avoiding slacktivism

Twitter for Volunteers – Micro-Activism

Twitter for Volunteers – Building Community

Twitter for Volunteers – Avoiding Slacktivism

Twitter for Disasters

Responding Sharing #fail lessons

Twitter for Disasters

Why do we use social media when in need? Bandwidth – I can reach unlimited

numbers. Response – my network wants to

respond. Power – my contributions make an

impact

Twitter for Disasters - Responding

Twitter for Disasters - Sharing

Twitter for Disasters - #fail

Twitter for Fundraising

Twestival Micro-Fundraising Tools & tips

Twitter for Fundraising - Twestival

Twitter for Fundraising – Micro-Fundraising

Twitter for Fundraising - Tools

Twitter for Fundraising - Tips

1. Cultivate a Strong Community First2. State Your Purpose and Your Request Clearly3. Create Buzz and Excitement4. Have a Strong Set Up Behind the Scenes5. Have a Powerful Offline Component6. Plan, Prepare, Execute, then Get Out of the Way7. Recognize Volunteers and Donors8. Keep Contributors Up-to-Date on Progress and Needs9. Keep Track of Developing Relationships10. Look for Ways to Improve for Next Time

Resources

http://pewresearch.org/pubs/1821/twitter-users-profile-exclusive-examination

http://blog.twitter.com/2011/03/numbers.html

http://blog.oregonlive.com/commuting/2011/02/trimet_misses_the_bus_on_socia.html

http://www.emsworld.com/web/online/Top-EMS-News/Atlanta-Councilman-Chooses-Twitter-Over-911-to-Report-Emergency/1$9546

http://philanthropy.com/blogs/social-philanthropy/from-gettngslizzerd-to-getting-donations-red-cross-capitalizes-on-twitter-gaff/

27936

http://mashable.com/2011/01/31/journalists-social-media-egypt/

http://hope140.org/

http://mashable.com/2010/02/26/twitter-fundraising/

http://www.wearethenest.com.au/index.php/national-theatres-twitter-screw-up-what-we-can-learn-from-other-peoples-mistakes

/

http://amysampleward.org/2009/07/16/using-twitter-for-a-global-conversation/

http://amysampleward.org/2009/04/06/twitter-for-nonprofits-presentation-for-the-140-character-mission-event

/

http://amysampleward.org/2011/02/19/citizen-tech-social-media-in-disaster-response/

http://amysampleward.org/2011/02/11/100000-in-three-days-an-interview-about-teamautism/

Questions?

Are you already using Twitter? Where do you have the most fun? Where do you find the most

headaches? Which tools have you tried?

Thanks!

Amy Sample Ward

@amyrsward

amy@nten.org

http://nten.org

http://amysampleward.org