Twitter 101 for Business Workshop at SMX Bootcamp by Ric Dragon

Post on 23-Aug-2014

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Twitter 101 for Business Workshop at SMX Bootcamp by @RicDragon of DragonSearch #SMXsocial13 #Bootcamp Ask anyone – Twitter is “easy.” Just sign up, and tweet your pithy 140 character updates whenever inspiration strikes. That’s true for individuals – but using Twitter for business requires a lot more thought and care. For starters: Why are you using Twitter? For branding? Customer service? Sales? And what type of “corporate image” are you trying to present and maintain? This session shows you how to establish an effective Twitter presence.

Transcript of Twitter 101 for Business Workshop at SMX Bootcamp by Ric Dragon

#SMXsocial13 #Bootcamp Ric Dragon @RicDragon

Twitter 101

2007

Re-create this so that it’s dynamic over powerpoint slides – and can

talk about each section!

Me

Tweet

You follow

Followers

Lists

Profile

Re-create this so that it’s dynamic over powerpoint slides – and can

talk about each section!

@Connect

Me

#Discover

Advertising!

Anatomy of a Tweet

Name

Anatomy of a Tweet

Username

Anatomy of a Tweet

Hashtag

Anatomy of a Tweet

Mention

Anatomy of a Tweet

Shortened URL

Anatomy of a Tweet

“via” or “by”

Anatomy of a Tweet

reply

Anatomy of a Tweet

Anatomy of a Tweet

retweet

Anatomy of a Tweet - Retweets

Anatomy of a Tweet

Favorite

Anatomy of a Tweet - Favorite

Anatomy of a Tweet

More

Usernames…

• Upper/lowercase, numbers, and underscores…

• How that’s different than Display name

• Real name or handle?

User Names

Usernames…@ Connect

Usernames…The art of tweeting

Usernames…The art of tweeting

Usernames…“Best Practices”

1.More @ Tweets!2.If you start a tweet with “@”3.Don’t automate4.Add value in what you tweet5.Leave room for retweets

tweetupword of the day: March 15, 2009A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.

Q&A

Ric Dragon,

DragonSearchdragon@dragonsearch.net

Twitter: @ricdragon

Thank You!