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Build Your Following!

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Summary

• Founding Idea: TweetUp is Transformational

• Founding Team

• The TweetUp Effect: Twitter as a Real Media Platform

• The Problem With Twitter

• The TweetUp Network: Creating Order from Chaos

• Why Users Will Love It

• Why Distribution Partners Are Embracing It

• Investors

• Appendix

– Partner Implementation Examples

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Founding Team

• Bill Gross, Founder and CEO Founder of 75 companies including Goto/Overture sold to Yahoo in 2003, CitySearch, Picasa, NetZero, Answers.com, Shopping.com. Caltech BS 1981.

• Jon Kraft, COOCo-founder Stanford Technology Group, sold to Informix; CEO and Co-founder of Pandora.com, COO and Co-founder of BigStage. Stanford AB 1988.

• Steve Chadima, CMOCMO at numerous start-ups, including Knowledge Adventure, FreePC, New.net, Energy Innovations; ran local offices of two PR firms (Regis McKenna, Connors); IR/Policy head at Suntech. Stanford MBA 1975.

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The Founding Idea: TweetUp is Transformational

• Today Twitter is enigmatic, chaotic, and difficult to use.

• 75% of all Tweets are “Pointless Babble” or “Conversational,” leading people to believe that Twitter is merely whimsical with no sustaining value. It isn’t.

• 10% to 20% (and growing) of Twitter’s feed consists of interesting, serious information. That’s over 2 billion Tweets.

• TweetUp is going to create a bid-based marketplace for Twitter – similar to the one GoTo/Overture created for the Web – and along with advanced relevance algorithms transform Twitter into a mainstream communication platform for news, entertainment and promotion, with TweetUp as the primary channel.

Source: M. Saleem via Mashable.com

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The TweetUp Effect: Twitter as a Real Media Platform

• There are two types of Tweeters:1. Casual Tweeters, having fun and expressing themselves2. Serious Tweeters who feel they have a unique voice and want to build a

following and reach an audience

• Only type 2 can be monetized• Today, however, even the serious side of Twitter is hard to monetize

because it is drowned out by the whimsical part• TweetUp is the first platform to provide a sensible, market-driven

mechanism to raise serious Tweets above the noise• In doing this, in parallel with establishing a mainstream distribution channel,

TweetUp essentially creates its own network, which is:– Clean– Informative– Targeted– Devoid of all senseless babble– Monetizable

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The Problem with TwitterWhat you find: What you want to find:

***nsfw***

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The TweetUp Network: Creating Order from Chaos

Tweets, Including

75% “Useless Babble”

TweetUp Platform &

Search Algorithms

Find:1. Useful

real-time information

2. Experts to follow

3. Relevant search results

Database of Relevant

Tweets and Serious

Tweeters

TweetUp uses a bidding platform and sophisticated relevance algorithms to sift through the noise and pull out the most relevant, useful Tweets. Then, mainstream distribution partners present this information as content to their users, providing informative experts for their users to follow as well as pertinent, real-time

information that shows the distribution channel in a cutting edge light, while driving revenue.

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Why Users Will Love It

• Imagine millions of users reading their favorite websites– A Twidget on the right of the site automatically scrapes the page and

determines keywords related to the article, post or forum they’re reading.

– It simultaneously presents:

• Some of the most important breaking information about the topics

• A series of experts on the topics that the users can instantly follow

• A special offer related to the topics

• Most mainstream consumers today have no idea who the prevailing experts are in their fields of interest, much less do they know how to go about following them.

• TweetUp will make this possible, and introduce Twitter in a new light to an entirely new audience.

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How Brands Can Leverage TweetUp

• Boost brand-related tweeters and tweets across the TweetUp network– Direct Tweeting – Ensure tweets are delivered to a targeted audience

actively searching for what you have to offer

– Organic Tweet Boosting – Find the positive buzz about your brand coming from others and boost those tweets and tweeters

• Result is a strong, targeted Twitter following for your brand

• A brand can be a product, an event, a film or TV show, an artist, or any person who wants to raise their following among highly motivated consumers

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Why Distribution Partners Are Embracing It

• TweetUp is self-monetizing content– Delivers real, targeted value to a publisher’s users

– Conveys a cutting-edge sophistication on the publisher’s site

– Generates revenue

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Initial Distribution Partners

and many more to come!

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TweetUp’s Investors

Founded by Steve Case (AOL founder), investor in ZipCar, LivingSocial, Everyday Health and other companies.

Creator of over 75 companies since 1996, including GoTo/Overture, CitySearch, eToys, Picasa, NetZero and eSolar

Noted early stage investors in such companies as Skype, last.fm, MyHeritage, and Playfish, among more than 100 others.

Early investor in Twitter, TweetDeck and Bit.ly along with many other companies in social and new media.

Early stage investor in such companies as Mint, StumbleUpon, and CoTweet, among many others.

Jason Calacanis

Noted Internet entrepreneur and blogger. Founded Silicon Alley Reporter, journal of record chronicling the New York Internet scene in the 1990s. Founder of Mahalo.com. Jeff Jarvis

Author of What Would Google Do? and founder of BuzzMachine, where he blogs about media and news.

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Appendix — Partner Implementation Examples

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TweetUp Client Widget Examples

• Relevant, Bestof Category tweets:Baseball

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TweetUp Client Widget Examples

• Relevant, Bestof Category tweets:The Economy

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Ubiquitous Distribution of TweetUp Search Field

Ad unit search

Header search with full logo

Header search with logotype

Header search with ghosted logotype

Header search with brand name

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Mobile TweetUp

TweetUp tab

TweetUpsearch field

TweetUp co-brandeddismissible bar

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Example of TweetUp on Right-hand Column of TweetDeck

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TweetUp Web Site: Home Page

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Example of Seesmic Integration on Home Page

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Proposed bit.ly integration

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Example of Registration Widget

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Rollover Twidget™ Example

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Questions/Comments:Joseph SarmientoBusiness DevelopmentTweetUp - World's Best Tweetersphone: 626-229-3155email: joe@tweetup.com@SarmiChirps