TVC

Galih BulgaminDap02s

k0202146

Content

• What is tvc• Purpose of tvc• Behind a tvc prduction• TVC production flow• Types of clients• Types of Advertising Agency• Advertising Agency• Production House• Steps of Production• Question

Television commercial

Usual duration:

• 3 minutes• 60 seconds• 45 seconds• 30 seconds• 15 seconds• 10 seconds

Why? Purpose of TVCs

Introduce a product

Make people switch product

Remind the existence of a product

Who is behind it?

The advertiser

Advertising agency Production house

• Equipment rental co• composer / musician• narrator• film lab• post production house

TV stations

A TVC production flow

The Client

Advertising Agency

Production House

Film Lab

Post Production House

FINAL CUT

• TV Stations• Cinemas• Cinemobiles

How is it usually done?

The advertiser ( the client)

Advertising Agency

briefsbriefs

link

Types of clients

• NESTE• NOKIA• KOFF• LAPIN KULTA• TUPLA• etc

• PEPSI• COCA COLA• VOLVO• CALVIN KLEIN• GUINESS BEER• etc

Multinational

Local

Types of Advertising Agency

• • etc

• BBDO• McCann• Bates• Saatchi & Saatchi• Ogilvy & Mather• etc

Multinational

Local

Organization in a small Advertising Agency

Managing Director

Creative Department Client Service Department Media Department

Art directorCopywriter

artists

Account DirectorAccount Executive (AE)

Media DirectorMedia Planner

Organization in a Multinational Advertising Agency

Managing Director

Creative Department Client Service Department Media Department

Creative directorAssociate CD

Traffic Manager

Client Service DirectorAccount Director

Account SupervisorAccount Executive (AE)

Media DirectorMedia PlannerResearchersmonitoring

President Director

Studio AV Dept. Photography Talen Dept.

Art DirectorCopywriter

Artists

ProducerAss. Producer

PhotographerAss. Photo

Talent Scout

radio TV Cinema Cinemobile Studio Darkroom

General Idea

Ideas

Clients brief

research

Competitors ads

Client

Presenting to

link

Inside the advertising agencyAccount Executive & Creative Director

Art Director

Copywriter

Artists

Creative Team

Briefs the

Account Executive & Creative Director

Idea presentation

Agency Producer

The Client

Idea presentation

Inside the advertising agency

The Client

Agency Producer

Production Houses Producers

Briefs the

Production House

Camera Dept Production Dept Art Dept

Director of photography

2nd unit camera

Camera operator

1st Ass. operator

2nd Ass. operator

Graffer

Lightingmen

Grip/rig

Dolly/crane

Generator operator

Managing Director

Director

1st Ass. dir

Continuity girl

Executive producer

Producer

Production ass.

Line producer

Still photography

transportation

catering

Accounting

Art director

Props Wardrobe Make up

Propmaster

Ass.master

Green-man

Costumer

Set decor

Ass decor

Scenic art

Special fx

Set constr.

Carpentry

Models

Painter

Make upartist

Ass.Make up

Hairstylist

Inside the Production House

Producer

Director

Director of Photography

Art Director

Briefs the

Director board

Lighting Design

Designing the set

Agency Producer

3 Stages of Production

1. Pre Production

2. Production

3. Final Step

Pre Production

First Pre Pro

Advertising Agency

Production House

Animator (if animation is involved)

Client

Pre Production

First Pre Pro meeting

Director’s boardCasting tape

Music demoProduction schedule

Production Quotation

Property & costume recommendation

Photos/videos of recommended locations

Pre Production

Second Pre Pro meeting

Talent confirmation & contracted

Music should be confirm if…

Revised

Pre Production

Final Pre Pro meeting

Advertising agency

Client

Production house presents

Property

costume

Quotation approved

50% down paymentProduct

Packaging

Label

Production

ProducerD.O.PDirector

General rule

In one production car

• shoot can not…• its best to let the…• the client has to approve…

Final Step

Publishing