Post on 15-Aug-2015
Turnaround strategies - Retrenchment Strategies
Corporate Level Strategies
Prepared By
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Retrenchment Strategies
Retrenchment strategy• A retrenchment grand strategy is
followed when an organization
aims at a contraction of its activities
through substantial reduction or
the elimination of the scope of one
or more of its businesses in terms
of their respective customer
groups, customer functions, or
alternative technologies either
singly or jointly in order to improve
its overall performance.
Examples of Retrenchment strategy• General Motors of the
United States stopped
producing a number of
"makes" of automobile. GM
decided that it needed to
retrench by concentrating on
just a few "makes." It hoped
this would help it return to
profitability.
Turnaround strategies• Turn around strategies derives
their name from the action
involved that is reversing a
negative trend. There are certain
conditions or indicators which
point out that a turnaround is
needed for an organization to
survive. An organization which
faces one or more of these issues
is referred to as a ‘sick’ company.
Turnaround strategies• There are three ways in which
turnarounds can be managed– The existing chief executive and
management team handles the entire turnaround strategy with the advisory support of a external consultant.
– In another case the existing team withdraws temporarily and an executive consultant or turnaround specialist is employed to do the job.
– The last method involves the replacement of the existing team specially the chief executive, or merging the sick organization with a healthy one.
Examples of Turnaround strategies• Xerox revealed a Turnaround
Programme in December 2000, which included cutting $1 billion in costs, and raising up to $4 billion through the sale of assets, exiting non-core businesses and lay-offs. Subsequently, in August 2001, Mulcahy was made CEO. Xerox continued to report losses in 2001, but it returned to profit in 2002 and continued to report profits in 2003.