Transcript of Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Talent Connect San...
- 1. Turbo-Charge Your Talent Brand:Develop your Employee Value
Proposition
- 2. Turbo-Charge Your Talent Brand:Develop your Employee Value
PropositionTim JohnsonDirector of RecruitingEpic
Games#intalent
- 3. #intalent
- 4. #intalent
- 5. #intalent
- 6. The original UnrealSince 1998, game technology has comea
long way#intalent
- 7. 2010UtahPolandNorth Carolina#intalent
- 8. 2014WashingtonUtahUK PolandChina KoreaNorth
CarolinaJapan#intalent
- 9. Calling it a brand doesnt give it value.#intalent
- 10. What We KnowEpic Employees build their careers at
Epic55%13%21%11% < 3 Years3 5 Years5 10 Years> 10
Years#intalent
- 11. Employee Value PropositionWhy Employees work at Epic
Games#intalent
- 12. Mission: Build the EVP
- 13. EVP: Survey themesManagementCompany visionLiving in
RaleighWork-life balance#intalent
- 14. Whos involved?
- 15. EVP: Survey resultsSmart, talented people are important to
our successQuality mattersEmployees love living in RaleighEpic is
defining the future of gaming#intalent
- 16. #intalent
- 17. Impact on Epic#intalent
- 18. The humbling of EpicPhilosophically, we believe that if
we're generous and weprovide value to people, that value will come
back.- Paul Meegan, VP Product Development#intalent
- 19. Tim JohnsonDirector of RecruitingEpic
GamesFollow:https://www.linkedin.com/company/epic-games@EpicTalent#intalent
- 20. Turbo-charge your employment brand:Develop your employment
value propositionSara DuzikGlobal Recruiting Brand
ManagerFacebooklinkedin.com/in/sduzik#intalent
- 21. #intalent
- 22. #intalent
- 23. Perception vs Reality#intalent
- 24. Building an Employment Brand = Team EffortPeople/HR Lead
strategy Internal implementationRecruiting Recruitment goals Brand
guidelines Execute and amplifyMarketing Content strategy Research
Communication design#intalent
- 25. RESEARCH & DISCOVERY
- 26. #intalent
- 27. THE PROCESS1. Research & Discovery2. Development3.
Testing4. Design#intalent
- 28. #intalent
- 29. COMMUNICATION THEMESThe PeopleHow We WorkThe
Opportunities#intalent
- 30. BRAND PERSONALITYBOLD / AMBITIOUS / OPTIMISTIC /THRIVING /
WELCOMING#intalent
- 31. Visual IDContent From WithinOur major communicationstrategy
is to embrace contentfrom withinactual storiesand ideas from people
atFacebook.This is expressed through, butnot limited to, the
followingcontent types:1. Employee quotes2. Infographics about
ourcompany, teams andindividuals3. Employee
Why?statementsresponding tothe prompt Connecting theworld takes
every one of usbecause: (limit ten words)TEAM: SEARCH A:
EverythingCAMPUS: MENLO PARKSINCE: JUNE 2012 Michael
S.CODEUSEDEMPLOYEE QUOTEPhotography StyleThrough photography we aim
tocapture visually appealing imagesthat portray genuine and
authenticemployee moments.A successful image capturesa candid
moment from withinour rich ecosystems of people,places and ideas.
Facebook is aglobal company. We celebrate andembrace diversity at
all levels.Images should be inclusive andrepresentative of this
wheneverpossible.An off-brand photo might failby appearing sterile,
formal, orstaged bringing to mind clichsof stock photography (ex:
ambitiousbusiness people striking go-getterposes).25 FACEBOOK
EMPLOYMENT BRAND GUIDELINES VERSION 1.0ON-BRAND OFF-BRANDWHY?
STATEMENTTypefacesTEAM: SEARCH A: EverythingCAMPUS: MENLO
PARKSINCE: JUNE 2012 Michael S.CODEUSEDPRIMARY FONT SECONDARY
FONTSFakt Slab Pro
MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZFakt Slab
Pro Medium
ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZFreightSans
Pro
BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZFreightSans
Pro Black
ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZFreightSans
Pro
MediumabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZFreightSans
Pro Medium Italic22 FACEBOOK EMPLOYMENT BRAND GUIDELINES VERSION
1.0Q: What isleft to do?FINISHEDOPPORTUNITYCODENOT USEDTEAM:
INSTAGRAMCAMPUS: MENLO PARKSINCE: FEB 2012 Cathy L.Compared to
theengineer I was threeyears ago, theres nocomparison.You know that
youreactually doing workthats going to get outthere in front
ofmillions, if not billionsof people. And thattheres a lot riding
onwhat youre doing.-Jessica Z.,Product DesignQ: What isleft to
do?FINISHEDOPPORTUNITYCODENOT USEDTEAM: INSTAGRAMCAMPUS: MENLO
PARKSINCE: FEB 2012 Cathy L.Compared to theengineer I was
threeyears ago, theres nocomparison.You know that youreactually
doing workthats going to get outthere in front ofmillions, if not
billionsof people. And thattheres a lot riding onwhat youre
doing.-Jessica Z.,Product DesignBecause:Differentperspectivesgive
betterresults.-Chuan S.one of us.one of us.Connectingthe worldtakes
everyone of us.Connectingthe worldtakes everyone of
us.Because:Differentperspectivesgive betterresults.-Chuan
S.INFOGRAPHIC#intalent
- 32. Communication & Brand
GuidelinesContentsFacebookEmploymentBrandGuidelines2 FACEBOOK
EMPLOYMENT BRAND GUIDELINES VERSION 1.01 FACEBOOK EMPLOYMENT BRAND
GUIDELINES VERSION 1.019 Visual Identity20 Design Elements21 Layout
Styles22 Content From Within23 Logotype & Favicon24 Logotype
& Favicon Usage25 Photography Style26 Photography Direction27
Typefaces28 Typographic Hierarchy29 Typography Usage30 Tagline31
Tagline Usage32 Extruded Containers33 Grid Structures34 Grid
Structures Usage35 Grid Structures How-to36 Color Palette37 Color
Application38 Multi-color Schemes39 Infographics40 Infographic
How-to41 Data Sheet Overlays42 Employee Profiles43 Company
Profiles44 Profile Layout How-to45 Recruitment CollateralPART
ACOMMUNICATION GUIDELINESPART BVISUAL IDENTITY GUIDELINES4
Introduction6 The Process7 Positioning8 Brand Attributes9 Writing
for Facebook10 Communication Themes11 Talking to Different
People#intalent
- 33. Communication & Brand GuidelinesTalking to Your Target
AudienceYou can use this blank grid to define what youdlike to
emphasize to your potential recruits.From their perspective:17
FACEBOOK EMPLOYMENT BRAND GUIDELINES VERSION 1.0Brand Attributes to
Emphasize Example QuotesThemes to EmphasizeKey
Messages#intalent
- 34. #intalent
- 35. Collecting Employee Stories Around the World#intalent
- 36. 5 Weeks8 Countries11 Facebook Offices72 Employee Photo
Shoots53 Video Interviews#intalent
- 37. #intalent
- 38. Old Marketing New Marketing#intalent
- 39. THIS JOURNEY1% FINISHED#intalent