Triton DigitalPresented to: Illinois Lottery

Engagement Network

ADVERTISERS LEADING THE SPACE

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OVERVIEWThe Triton Digital® engagement network enables you tocommunicate directly with loyal database members tocreate relevant and engaged relationships through richcontent and promotions. Grab your audience's attentionbeyond the stream leveraging our non-audio advertisingvehicles to increase your reach. We offer instant audiencescale and activation reaching over 10 million confirmeddatabase members. Every member's engagement is trackedand measured to allow you to better optimize your campaignand return on investment.

ENGAGEMENT PLATFORMSLoyalty Rewards NetworkContesting (UGC, PhotoSplash, Video Splash, Text Uploads)Sweepstakes

REACH1,000+ Media Brands90 Million Monthly Display Impressions10.4 Page Views Per Visit

CONTEXTUAL TARGETINGDemoGenderGeoDeviceFormatContentInterest & Search History

INVENTORYPre-RollIAB DisplayPage SponsorshipsCustom TriviaFeatured Links (CPC or CPM)Research & Lead Gen Survey

OVER 10 MILLION CONFIRMED MEMBERS

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Triton Digital Engagement Platform

Powering The World’s Media CompaniesTriton Media Group is leading the convergence of traditional and new media by bringing together best of breed interactive platforms that connect on-line and over the air media for advertisers and broadcasters.

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Triton Digital: Listener Loyalty SitesExamples of Triton Digital - Loyalty sites…

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AMP ResearchLive Link

Loyalty Live Link

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Measure Beyond The Click with AMP Research

Activate & Drive Traffic AMP Research Survey Data & Results

• Data, Results & Contact information yours to keep!

• Remarket to hot prospects in the market for your product!

• Custom creative • Unique question types• Unique, stand alone .com

• Activate a research survey amongst our 550+ media sites and members

• Drive traffic to survey via Trivia Feature, streaming impressions from Triton Digital or your promotional efforts

• Garner valuable target audience information

AMP Research Survey Flow Chart

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Optional custom welcome page to introduce the survey. Tease freebies,

coupons or additional offers found at end of survey.

Custom creative with unique question types and stand alone URL for additional

promotion.

Custom completion page that can drive members to your site, offer

coupon deals or freebies

Follow up email to thank members and include additional messaging on

behalf of your brand.

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Registration info can include: first name, last name, phone, zip, address, city, state, age, email.

Allows you to collect data, results & contact information yours to keep

Activate and Drive traffic via Triton Network, streaming impressions from Triton Digital or

from your promotional efforts

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Registration Page

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Welcome Page

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Question Page

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Confirmation Page

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Follow Up Email

Sample Questions

• How often do you play the IL State Lottery?– 1-2x’s per week, 1-2x’s per month, 3-5x’s per month, 1-2x’s yearly

• How much do you spend on lottery tickets in a given year?– Under $50, Under $100, Under $300, Under $500, Over $500

• Do you buy scratch off lottery tickets?– Yes or no

• Do you buy traditional lottery tickets (mega millions, power ball, etc.)– Yes or no

...we can certainly remove or brainstorm additional questions! 

Thank YouTeresa Colson

Senior Account Executive, Ad Sales

O: 312.800.4874

Teresa.colson@tritondigital.com