Post on 25-Jul-2015
Holger Fritzinger Vice President Solutions and Innovation, Mobile Business Unit
Trends in Enterprise Mobile… and how they are shaping our Strategy & Portfolio
1 ScienceDaily. ScienceDaily, 22 May 2013 2 Technology Adoption Report: Business Networks, Ardent Partners, 2014
3 Internet of Things (IoT) 2013 to 2020 Market Analysis: Billions of Things, Trillions of Dollars, IDC, 2013 4 Sta%sta, 2014
9Bmobile users in the world 4
By 2020
51%of workloads processed in the cloud
In 2014
212B“Things” will be connected 3
End of 2020
40%Growth in adoption of business networks 2
Next 2 Years
90%of the world data has been generated 1
Last 2 Years
The Business landscape is becoming increasingly digital, networked and complex…
Mobilize the Enterprise
Enterprise Systems
Transform Enterprise through
Mobility
Leverage Innovation Platform Secure
the Enterprise
… Impacting Mobility in the Enterprise… but how ???
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6 Internal
The Key Trends
New Users
B2x
Multi-x
Experience New Use Cases
Mobile Devices
Mobile Devices
New ‘Things’ / IoT
Wearables
What’s a Mobile Device anyways?
B2C: Consumer
B2P: Healthcare (Patient)
B2V: City connect (Visitor)
Who are the new users?
Services/Cloud
Business Networks
Big Data & Context
How does Mobile relate to Mega-Trends?
Multi-Channel (Utilities, Banking, …)
Screen: Fiori Desktop/tablet
Tool: Office/Documents
How does Mobile fit into bigger picture?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7 Customer
What’s a mobile device anyways? Number and types of mobile devices exploding…
# 18,796 distinct Android devices (OpenSignal’s latest fragmentation report)
No right or wrong answer re: OS or device type
Move to Hybrid Approach wherever possible
..but also working closely with Google, Microsoft, and Apple to optimize development tools and native experience
Helping them to close gaps with regards to security and capabilities
WHAT DOES IT MEAN FOR YOU? � Device and OS selection should be your choice � We are making sure you have a choice � Addressing many of the big ticket items directly
between SAP and OEM
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8 Customer
What’s the role of Wearables in the Enterprise? Beyond Apple Watch and Google Glass…
# 20,000,000 Apple watches to be sold first year (CCS Insights)
Significant Market potential & interest in Wearables
Simplify and transform key business processes, leverage innovative capabilities like ‘call expert’
Pushing the envelope : from Samsung Gear showcases to off-the-shelf applications for Augmented Reality
WHAT DOES IT MEAN FOR YOU? � Delivering a starting point for you � Showing business value and trigger imagination � Getting enterprise ready…
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9 Customer
Are ‘Things’ mobile devices? From Mobility to ‘Internet of things’
# 212B Things to be connected in 2020 (Technology adoption report, 2014)
Extending Mobile use cases to things is great start
Mobile as ‘on-ramp and off-ramp’ for IoT , e.g. E2E scenarios for predictive maintenance
Expanding mobile platform to manage ‘things’ like beacons, and make sense out of mobile context
Leading into bigger picture discussion with HANA Cloud Platform supporting IoT scenarios
WHAT DOES IT MEAN FOR YOU? � We provide a good foundation to get you started � Business value already today � Engage in the broader IoT Journey ?
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10 Customer
Is Mobile the reason for Big Data? Mobile creating & consuming big data
# 90% of data has been generated last 2 years (Science daily)
Mobile creating big data, providing context info & more
Mobile consuming big data - Only real time consumption ensures full use of real time
Integrated scenarios with big data and maintenance available
Only with big data capabilities, leveraging context for business processes possible WHAT DOES IT MEAN FOR YOU?
� Starting point available for you � Integrated Platform: HANA Cloud Platform now with Mobile Services � Huge potential for out of the box & custom scenarios leveraging
Mobile & Big Data…
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11 Customer
# 77% of Executives use their smartphone to research a product or service for business (IDG Global Mobile survey)
Mobile as predominant way to consume cloud
Mobile Platform adds full mobile experience and enterprise capabilities
Cloud radically simplifies development, integration, and management for mobile
Cloud offering reusable services
WHAT DOES IT MEAN FOR YOU? � Leverage mobile platform to optimize Mobile UX � Take advantage of cloud to accelerate Mobile Projects � Determine hybrid architectures and premium services
Mobile & Cloud? Add mobile capabilities, everywhere…
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12 Customer
# > 400 demos of Mobile Business Network at MWC
Mobile Device as entry point for Business Network
Build innovative solutions, leveraging a strong platform and
Networks for cities, airports, malls, but also goods, labor, etc.
City connect as first major showcase WHAT DOES IT MEAN FOR YOU? � Review showcases as starting point for discussion � Leverage platform to simplify and accelate projects � Re-use building blocks and cloud services
Mobile & Business Networks? Mobile enabling new business models
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13 Customer
Why B2x (…Consumer, Visitor, Farmer…)? Engage with new user groups via Mobile
Untapped user groups: Patients, Visitors, Farmers,….
…with standard or custom apps
Use case for Mobile platform, currently mostly outsourcing to agencies with little planning and integration
Strong impact on company’s brand, innovation cases
WHAT DOES IT MEAN FOR YOU? � Expand your view to (all kinds of) external users � Review business models � Take ownership of the space …
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14 Customer
# 38% who have used their mobile device to check inventory availability while on their way to a store (Forrester ‘Omnichannel gap’ 2014)
Mobile is a key channel, with growing importance, but not the only channel
Multichannel strategy required for many industries
Integrated solutions available for key industries, including Banking, Retail, Utilities
WHAT DOES IT MEAN FOR YOU? � Integrate Mobile into your larger channel strategy � Leverage our blueprints and business content � Start small, but with bigger picture in mind…
Mobile as a Channel… within a Multichannel Strategy Mobile in the bigger picture…
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15 Customer
# 4.3 connected devices per person in 2020 (Strategy analytics forecast)
More and more employees on the road, need secure access to content
‘Knowledge workers’ spend large percentage of their time in Microsoft and SAP Products
Leverage innovative services as well as consistent Tools & Technology
Multi screen / multi device content Continuity and consistency…
WHAT DOES IT MEAN FOR YOU? � Offer secure access to content from any device � ‘Build bridges‘ between different worlds to drive
efficiency � Assess end to end user needs and define strategy…
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16 Customer
Shift to Multi-Screen interaction in the Enterprise Fiori offers simplified, consistent interaction across device types
# 500+ out of the box Fiori scenarios available
Mobile offering huge potential to improve UX… But often usage across device types is critical
Less training, no decision on devices upfront
Simplification of transactions is significant effort, might as well be leveraged also for desktop !
WHAT DOES IT MEAN FOR YOU? � Fiori included in maintenance – huge potential for UX � Understand strategic importance across SAP Portfolio � Understand options to ‘Mobilize Fiori‘…
© 2015 SAP AG or an SAP affiliate company. All rights reserved. 17
Confidential
Draft Things coming together MWC 2015: “Simple Just works”– Flow
Work Orders
Magic Fountain
in repair
Sensors reach critical value
Alert to nearby Technician
Start Maintenance with Work Manager
Magic Fountain
Hands free with AR Service Technician
Water flow stops BCN4U shows fountain in repair
Finish repair & open valve
Magic Fountain back in service
BCN4U shows fountain running
Magic Fountain pump station
Thank you !
Key Takeaways Mobile landscape changing every day
Mobile impacted by other trends and impacting
SAP closely watching trends and adapts portfolio
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 19 Internal
Mobile Trends and how we address them
Every day, new devices. Always the question, which ones will make it
Glasses, wearables, …
SAP is evaluating, and working with customers to build showcases, for others to leverage
New Users
B2X
Multi-
Channel Experience
New Use Cases
New Devices
Mobile enables addressing new user groups. Help make lives better
User groups with B2x (patient, …
SAP is defining use cases and prototypes for the key constituents, and showing use cases as well as building accelerators / solutions
Mobile drives cloud and big data, but also benefits from them. New use cases are possible
IOT, cloud services, context,…
SAP is building next gen solutions e.g. context engines, leveraging big data, deployed via cloud
As important as mobile is, it is just part of a bigger picture. That’s true for enterprise as well as consumer
Consume enterprise apps, docs, etc
SAP is offering consistency across layers, from UX to data