Trends in Design for Business and Government

Dr Anna Whicher, Head of Design Policy PDR – Cardiff Metropolitan University

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User-Centred Design New Product Development Service Design Surgical and

Prosthetic Design

Prototype and Manufacture Eco Design Design Management Design Policy

1. Businesses and governments are proving the value of design

Source: Business Value of Design – McKinsey Quarterly

2. Global companies are internalising design capacity

Source: Design in Tech, 2017, 2018 – Maeda

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3. Governments are internalising design capacity

4. Governments are developing design policy

Estonia Denmark, Finland, France,

Netherlands, European

Commission

Iceland Ireland Latvia, Hungary

Malta, Slovenia, Sweden

2012 2013 2014 2016 2017 2018

5. Governments are investing in design promotion

Design 4 Innovation project

Design 4 Innovation project

Design 4 Innovation project

Design 4 Innovation project

Design 4 Innovation project

THANK YOU | DIOLCH Email: awhicher@pdronline.co.ukTwitter: @PDR_DPolicyWebsite: pdronline.co.uk