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2004w4 2005w4 2006w4 2007w4 2008w4

Media Consumption Habit

Source : Nielsen IMS 2004 Wave 4 – 2008 wave 4

Media Consumption Habit changed from printed to digital

Indonesia

37 MillionsInternet users (17,6% of population)

Source: Google.com Des 2009

A > 250130%

B 1751 - 250026%

C 901 - 175036%

DEMOGRAPHYDEMOGRAPHYIndonesian Internet Users = 37.000.000Indonesian Internet Users = 37.000.000

< 1516%

15-1933%

20-24 20%

25-29 14%

30-34 8%

Age : 75% at 15-34 Years

FEMALE40%

MALE60%

Male > Female

91% SES ABC 60% high school graduatedSources : Ocentrum Des 2009 (diproses dari Google, BPS, dan Nielsen)

Suitable for MF 15-34 ABC

3%

15%

23%

37%

9%

13%1%

TIDAK TAMAT SDTAMAT SDTAMAT SLPTAMAT SLAD3S1Pasca Sarjana

Internet UsageInternet UsageIndonesian Internet UsersIndonesian Internet Users = 37.000.000 = 37.000.000

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20.00%

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50.00%

60.00%

70.00%

80.00%

90.00%

100.00%Max Reach

Accumulate Reach

Social Networking, Search Engine, & News Portal, is the service that has highest usage

Google.com, Des 2009

Indonesian Websites Reach Indonesian Websites Reach

Google.com, Des 2009

E-IMC ConceptsE-IMC Concepts

What is Marketing Communication?What is Marketing Communication?

All informationsthat needed by customers

Integrated Marketing Communication?Integrated Marketing Communication?

AudienceAwareness

AudienceEducation

CustomerMaintenance

CustomerLoyalty

Research

TV, NPP

TABL MAG

Direct Mail, Newsletter

Club Community

FGD, Sampling

MediaMedia

MarketingMarketing

R&DR&D

e-IMCe-IMC

AudienceAwareness

AudienceEducation

CustomerMaintenance

CustomerLoyalty

Research

e-Blast,Banner

Blog

e-Newsletter

Coffee shop

Analytic,Polling

e-IMCe-IMC

IMC vs e-IMC IMC vs e-IMC

CampaignCampaign

Newsletter

Viral FB

Viral Mail

Ad Summary

➢ Facebook Social Ads: ➢ 54,883,943 impression (46,500,000 impression

planned)➢ 29,899 klik➢ CTR 0.05%

➢ Google➢ 21,550,652 impression➢ 34,187 click (40,000 click planned)➢ CTR 0.15%

➢

➢

Microsite Summary➢ Microsite

➢ 64,878 visits➢ 113,580 page opened➢ 1.14 minutes, average spend

➢ SIUL Game ➢ 1,717 participants➢ 18,416 game played➢ Highest Score 1,116,310➢ 1,908 game played/person

➢ Liburan Rame Photo Competition➢ 3,650 registered persons➢ 467 registered photos

➢

Response Rate 28.39%Conversion Rate 2.64%

Response Rate 28.39%Conversion Rate 2.64%

Response Rate 11.25%Convertion Rate 1.44%

Response Rate 11.25%Convertion Rate 1.44%

Photo Competition

SHARP AIR PURIFIER

http://sharp-indonesia.com/microsite/airpurifier/

Pilihan Profesi

• Programmer– Drupal – FB Application– Flash/Flex

• Creative– Web design– Copywriting

Next Big Thing

• Mobile Advertising– Blackberry dan Android -> Java– Iphone -> Objective C

For more information, please contact us:

Ocentrum IndonesiaWebsite : www.ocentrum.com

E-mail : Sales@ocentrum.com

Rohmat Sugito (0812 8820 1548 / 021 – 333 82 983)Senja Prananta (0816 166 3773 / 021 - 9190 9773 / 021-7094 6773)