Post on 18-Aug-2015
CHAT FOR
ELSA PHIL NGAN THI
WE ARE
Competitive Analysis
1. Brief2. What people want3. What we found 4. Pain points
5. Work process6. Observation7. Ideation8. Testing
9. Prototype & scenarios10.Future steps
AGENDA
BRIEF
Competitive Analysis
TRELLO ON CHATusers should be able to engage in conversations more
START CHAT ON SPECIFIC TOPIC/RESOURCEwithout overwhelming users. without losing information
CHAT
WHAT PEOPLE WANT
Competitive Analysis
64% YESChat feature on Trello
WHAT PEOPLE WANT
Competitive Analysis
64% YESChat feature on Trello
SURVEY
1700votes for chat onTrello.com in 2014
“I use this product but
COMMUNICATIONHAPPENS PRIMARILYELSEWHERE”
51%
STATUS QUO
“I use this product but
COMMUNICATIONHAPPENS PRIMARILYELSEWHERE”
“I often have to use other products to
WORK AROUND LIMITATIONS”
51%
STATUS QUO
34%
WHAT WE FOUND
Competitive AnalysisPAIN POINTSIN TRELLO
Comments off screen
Competitive AnalysisSOLUTION
Competitive AnalysisSOLUTION
Competitive AnalysisSOLUTION
and many more!
COMPETITORS: CHAT
MAIN COMPETITOR
SLACK: TOAST
MORE FEATURES
MORE FEATURES
MORE FEATURES
INTEGRATION
PAIN POINTSFOR INSTANT MESSAGING
“Writing in IM is TOO LONG.Messages are TOO COMPLEX”
“Allow users TO FAVOURITE ITEMS. Make it EASY TO CREATE A CHAT room about a
SPECIFIC TASK.”
“Writing in IM is TOO LONG.Messages are TOO COMPLEX”
Competitive Analysis
“IM is PRACTICAL BUT INTERRUPTING.”
Competitive Analysis
“IM is PRACTICAL BUT INTERRUPTING.”
“GIVE USERS MORE CONTROL OVER PERSONAL NOTIFICATIONS. Allow users to unsubscribe from integrations on an individual basis”.
“Ideally all communication [...] should be SEARCHABLE FROM A SINGLE TOOL. CHAT COULD CREATE EXTRA NOISE.”
“That’s OK. WE’LL IMPROVE TRELLO’S SEARCH FEATURES!”
“Ideally all communication [...] should be SEARCHABLE FROM A SINGLE TOOL. CHAT COULD CREATE EXTRA NOISE.”
WORK PROCESS
FEATURE MAP
DESIGN HYPOTHESISEasiercollaborationsbetween Teams
DESIGN HYPOTHESISEasiercollaborationsbetween Teams
Improvenotificationsfor individuals+
DESIGN HYPOTHESISEasiercollaborationsbetween Teams
Improvenotificationsfor individuals
Enhancesearchfor more efficiency
+ +
DESIGN HYPOTHESISEasiercollaborationsbetween Teams
Improvenotificationsfor individuals
Enhancesearchfor more efficiency
Stay on Trelloto talk about tasks
+ +
Eliminate/ Reduce unwanted distractions
+
DESIGN HYPOTHESISEasiercollaborationsbetween Teams
Improvenotificationsfor individuals
Enhancesearchfor more efficiency
Stay on Trelloto talk about tasks
Communicateacrossdifferent platforms
+ +
Eliminate/ Reduce unwanted distractions
Allow users toshare resourceseasily
+
+
PERSONA 1
PAUL JOHNSONProject Manager
34 years old, has a girlfriendLondon
Works for a small company of 20 people for 6 years already and needs and loves to travel the world with his girlfriend to balance his stressful job.
“Good communicationneeds structure”
PERSONA 2
EMMA CASSIDYSenior Graphic Designer
28 years old, SingleLondon
She is about start a new job in the company that Paul works in.Emma loves to read books and Design magazines, but most of all she loves to spend time with her friends.
“The best tool to organise don’t have
the best features to communicate or save documents.”
OBSERVATIONWHERE TO PUT FEATURES?
Competitive AnalysisANALYSED LAYOUTS: BOXES
Competitive AnalysisANALYSED LAYOUTS: FULL SCREENS
Competitive AnalysisANALYSED LAYOUTS: TRELLO BOARD
IDEATION
DESIGN SPRINTS
IDEAS
POSITION:- integrated into menu bar- multiple chat boxes at bottom
CHAT ON SPECIFIC TOPIC/SOURCES:- generated from cards in lists- shown in the right bar
IDEAS
POSITION:- integrated into menu bar- multiple chat boxes at bottom
CHAT ON SPECIFIC TOPIC/SOURCES:- generated from cards in lists- shown in the right bar
BETTER SEARCH & FINDS- bookmarks- more detailed filter on
REDUCE NOISE:- status- notifications
TESTING
PAPER PROTOTYPE
REMOVED and CHANGED elements, like symbols
and order of multiple chats
PAPER PROTOTYPE
Added the MAIN CHAT FOR PROJECT TEAM
> besides starting a chat on a specific
PAPER PROTOTYPE
INTERESTING FINDS
Holiday vs. busy
horizontal tab vs. vertical tab
Text and Symbols aresometimes unnecessary
PAPER PROTOTYPE
ALLOW TRELLO TO INTEGRATE BETTER WITH OTHER CHATS
REDUCE FURTHER NOISETurn long messages into posts
EXTRACT PARTS OF CHAT TO SENDE. g. results to clients
HASHTAGSJump straight to a card chat. Create and manipulate cards from the chat window.
FUTURE STEPS
“My team uses Slack, yours uses HipChat,
WHAT DO WE DO?”
“Trello ALREADY GENERATES EMAIL ADDRESSESFOR TASKS. Why not IM users also? It could broadcast users messages to each other”
“My team uses Slack, yours uses HipChat,
WHAT DO WE DO?”