Travel Bug - Online Photography Contest

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Transcript of Travel Bug - Online Photography Contest

Www.preludedigital.com | 7381088846| pratik@preludelive.com

@Prelude_Digital

Travel Bug Photo Contest forThe World Backwaters

24th Feb – 3rd March, 2014

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Contest Details

This campaign was initiated as a national level Travel

Photography contest wherein the participants were required to

submit entries based on 3 themes, namely: Nature, People &

Food.

As Photography is one of the buzzword these days, so this

contest was the most suitable way to involve a large number

of audience

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Execution

•An interactive Profile designed to appeal the visitors

•Facebook Application including fan gate, used to get user database and also

to enhance the fan base

•Posting good quality theme based pictures and appropriate statuses on a

regular basis

•Promoting of contest through timely ads in order to reach maximum audience

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Profile

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Application

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Promotion through Theme Based Posts

Travel

NatureFood

Brief Caption75 LIKES

Travel related post58 LIKES4 SHARES

Ads

Performance Review

Ad PreviewTarget Audience

Ads

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Results / Statistics

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Overview

The overall review from the start to the end of the contest

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Page Likes

LIKES on Feb 24:

6681

LIKES on March 3:

8018

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Post Engagement

5210 people reached182 Likes6 Shares168 Photo views

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4588 people reached119 Likes17 Shares145 Photo views

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Conclusion

The contest received some great responses with participants

uploading some really amazing entries.

Moreover entries were received from varied regions of India

which helped in making the contest a diversified one.

The engagement strategy included liking the page before

participating which greatly leveraged the user base

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Agency Detail

We are Prelude Digital – A 360 degree Digital Media Agency based in the

“Temple City-Bhubaneswar” situated in Odisha. We are a bunch of creative,

quirky, stylish people with a strong inclination towards “Social Media”. A digital

media team having a natural flair for design & strategy. With our team of

maverick designers, we create online destinations that speak volumes for the

brand associated .

Our Services include:

•Social Media Marketing

•SEO & Analytics

•Website Designing

•Advertising Campaigns & App Development

•Humanizing brands

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We would love to meet you and explore opportunities together

Contact : Pratik : +91 7381088846

pratik@preludelive.com

@Prelude_Digital /PreludeDigital

THANK YOU