Post on 05-Sep-2014
description
Transforming Your Visitors into a Dedicated & Passionate
Community
Jennifer Sable Lopez Director of Community at Moz
@jennita
Before We Begin…
Now, Let’s Dig In
Community!
Moz Then and Now…
A Peek Into the Past
Lots of Blog Posts…
But, not a lot of conversation
RSS Feed Circa 2008
Not bad, dude!
Social Stats – Nov. 2009
~800 “fans” We hadn’t claimed
our URL!
~4,000 Followers
Blog Traffic – Jan. 2010
394,000 Pageviews!!!
Pro Q&A Forum – Sept. 2011
Who Managed the Community?
No one… until 2009
Let’s Look at Today
A Post From April 2014
Blog Traffic – May 2014
993,043 vs 394,000
Pro Q&A Forum – May 2014
Google+
Who Manages it Now?
Numbers shmumbers…
How Do you Do it?
Consistency is Key
Blog started in 2004.!By August 2005, Rand alone already had 518 Blog posts.!
Encourage Engagement
Increase Engagement Via Email
*You* Have to Engage As Well
One of our developers in the comments
Be a Part of the Community
Follow a Consistent Code
Promote Community Members
All Over the Place!
Let Them Easily Find Each Other
Have them Compete
…And Earn Stuff
Have a Plan
Stick to Your Rules
Let these be your guide
In the Forum
In Blog Comments
On Social Media
The Little Stuff Counts
Take it Offline
IRL FTW!
Have a Personality
Don’t be a robot,
yo.
On All Channels
It’s a Team Sport
Whew.
This is Just the Beginning
Jennifer Sable Lopez Director of Community at Moz
@jennita !!
Thank You