Traditional Versus Digital PR

Amy Rosenberg’s Presentation to U of O PRSSA

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What’s the Difference?

There is no difference

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Everything is OnlineTraditional mediums all have websites:

PrintTelevision

Radio

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Everything is Online

• People do everything online

• Searching through computers or mobile devices

• Pursuing through online articles or reviews

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PR Drives SEO

• SEO = Search Engine Optimization

• Creates top search results in Google & Bing

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3 Ways for Good SE0

• How website is built structure and search friendly

• Content

SEO-friendly content/blogging

• External links coming to the website

PR, Social Media

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Getting SEO Links Through PR

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• Web & social editors versus traditional reporters• When to reach out?

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Story is online, BUT…

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• No link?➢ ASK FOR IT!

• Website doesn’t include links? ➢ Decide if it’s worth it

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Differences:Digital

& Traditional

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o News websiteso Blogso Social PR

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Treat Everyone the Same

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• With respect• Be wary of the press release

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Maximizing Traditional PR

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• Add coverage to your assets

• Write a blog post• Social media• Partner promotions • Paid promotions

Ending pitch

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Presentation images from Unsplash

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