TrackingBird

Introduction

May 2015

There are plenty of obstacles in the global markets for Chinese mobile games developers The variety of oversea ad networks makes it harder to locate quality users

How to optimize advertising strategies? Difference in time zones and language barriers

Ad

Networks

Social

Networks

App

Stores

Search

Engines

Advanced Analytics for Mobile User Acquisition

Users App Stores

Advanced Analytics for Mobile User Acquisition

Ad Networks

Problems with mobile ad tracking

Problems with mobile app advertising：

• Unable to track user behaviors in terms of downloading

after they enter the app stores

• Difficult to locate the sources of users while managing

multiple ad networks

• Multiple SDK integration could cause over charging,

attribution overlap and it is extremely time consuming

SDK 1

SDK 2

SDK N

Channel 1

Channel 2

Channel N

?

App store black box

Attribution Overlap

全球化的头等舱

TrackingBird海外移动广告效果优化平台发布会

李伟，CEO

Who Are We?

TrackingBird

Globalized Mobile Ad Tracking Platform

Advanced Fingerprinting

Technology

Deep Insights on Mobile Advertising Performance

Identify the Source of Quality

Traffic

Bringing Chinese Mobile Games Overseas with First Class Service

Advanced Analytics for Mobile User Acquisition

User clicks on

the tracking link

Redirect to the app

store and download

app

Activate the

app integrated

with tracking

SDK

Fingerprint

matching

Ad click

information

Activation

information

我们如何工作？ Our Work in A Nutshell

TrackingBird is a new-generation advanced analytics for mobile user acquisition. TrackingBird provides customers with real time tracking reports, users’ retention rate, identifies the sources of quality users, analyzes users’behaviors, optimize advertising strategies and maximize ROI!

Trackingbird

Before

Now

Users Ad Networks App Stores

How We Work on Cloud?

Global Servers

China

North America

Southeast Asia

Europe

Computing Cluster Real-time and Scalable

Global Data Center

Smart Links Access Stable and Fast Response

What Can We Offer?

One Universal SDK • Can be integrated with

multiple ad networks with minimum effort

• Supports Android and iOS

• Supports Unity 3D, Cocos2DX, Corona and other mainstream development platforms

• Lightweight SDK has zero effect on the app

海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition

Global mobile ad redirecting

services

China

North America

Southeast Asia

Europe*

Smart Tracking Links • Smart global advertisment

tracking

• Fast respond to requests all over the globe

• Always available 24/7 service structure

North America Data Center

海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition

海外移动广告效果优化平台

Real-time Dashboard • Real-time advertising KPIs

• Clicks, activation, conversion, income, ADU, daily purchases and other indicator analysis

• In-app events and KPI trend analysis

• Supports multiple app stores and ad networks

• Flexible segmentation analysis

Advanced Analytics for Mobile User Acquisition

Retention Analysis • Activation time and user

source groupings

• Daily/Weekly/Monthly analysis

• Three different criteria for better user retention that helps define loyal users

• Retention devices, retention rate and activation frequency

• Realize maximum user LTV

海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition

Custom Events • Customize key events to

better understand user behaviors

• Customize payments, micro-transactions and upgrades

• Locate the sources of quality users

海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition

Data Privacy • Your data belongs to you • We are a third party service

provider

• We specialize in advertising attribution analytics

• We will never disclose your data to any third party without your consent

海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition

How We Work on Cloud?

Global Servers

China

North America

Southeast Asia

Europe

Computing Cluster Real-time and Scalable

Global Data Center

Smart Links Access Stable and Fast Response

Our Specialties

• Flexible segmentation analysis helps you better

organize your attribution data

• Granular analysis catches each and ever one of

the key words and ideas

• Analyze your ad performance in depth

Advanced Analytics for Mobile User Acquisition

Flexible Business Intelligence

Accurate Source Attribution • Sophisticated attribution algorithm includes store APIs, identifiers &

device fingerprinting methods

• Industrial standard “Last Click Win”method prevents overcharging

• The most accurate attribution algorithm guarantees the same device ID

so you will not be attributed to twice

Advanced Analytics for Mobile User Acquisition

• Comprehensive retention analysis presents you

with a clear picture of user behaviors

• Helps you locate the sources of loyal users

Advanced Analytics for Mobile User Acquisition

User Behavior Insights

• We only charge for inorganic installs

• Clicks, organic installs and in-app events are For Free!

Advanced Analytics for Mobile User Acquisition

Transparent Pricing

Reliable Tracking System

• Our AWS based service covers major parts of the globe

• Comprehensive tracking system ensures an blanketed network coverage

• We do our best to provide you with a stable and crush-free experience

Data Center

Advanced Analytics for Mobile User Acquisition

Efficient Customer Service

• English speaking support for easy

communication.

• 24/7 customer service. We don’t leave your

problem overnight.

Advanced Analytics for Mobile User Acquisition

How We Work on Cloud?

Global Servers

China

North America

Southeast Asia

Europe

Computing Cluster Real-time and Scalable

Global Data Center

Smart Links Access Stable and Fast Response

How We Do It?

Attribution Report

Three attributes：General, Events

and Retention

General analysis: KPIs

Advanced Analytics for Mobile User Acquisition

Attribution Report- General Analysis

Multi-level Granular analysis

Click the arrow sign for more details

Advanced Analytics for Mobile User Acquisition

Select basic attribution entries: Time

Country Throughput data/Testing data

Attribution Report- General Analysis

Sub-sit analysis of various ad networks

helps you optimize advertising strategies and improve uses acquisition

Click on ad network to see each campaign

Advanced Analytics for Mobile User Acquisition

Attribution Report- General Analysis

Multilayer attribution structure

Flexible data management platform Compare and contrast performance

in one chart

Advanced Analytics for Mobile User Acquisition

Attribution Report- General Analysis

KPI trend analysis under each entry Know where your money goes to

Advanced Analytics for Mobile User Acquisition

Attribution Report- Event Analysis

Session and conversion analysis locate quality users

Custom events micro-transactions,

purchases, upgrades and other key indicators lead you to the quality users

Advanced Analytics for Mobile User Acquisition

Attribution Report- Retention Analysis

Cross-analysis for retention In-depth analysis on your loyal users’

behaviors and sources

Two grouping settings Channel source Activation time

Cross-analysis of time and source Monitor history performance from

different media

Advanced Analytics for Mobile User Acquisition

Attribution Report- Retention Analysis

Reset retention settings To find your loyal users

And maximize ROI

A clear chart of each sub-sit and sub-entry

Advanced Analytics for Mobile User Acquisition

How We Work on Cloud?

Global Servers

China

North America

Southeast Asia

Europe

Computing Cluster Real-time and Scalable

Global Data Center

Smart Links Access Stable and Fast Response

Our Vision

TrackingBird

Flying your apps and games towards globalization with our first class service

TrackingBird is the sub-brand of TestBird, the first global cloud testing platform for mobile games Mobile Game Compatibility Testing + Crowd Testing + TrackingBird TestBird is forging a mobile service ecosystem that covers mobile game development, publishing and operation

Compatibility Testing + Crowd Testing TrackingBird Ad Tracking

&

Development Release Advertising

TrackingBird Go global,

You will not come back empty handed！