Tracking Contact Form 7 Enquiries with

Google Analytics

Tan Kian Ann10 September 2014

WPUG Meetup

Contact Form 7

The most downloadedWordPress contactform plugin. Ever.

Contact Form 7

19 Million!?Downloads

5 x Lester ;)

Contact Form 7

Contact Form 7

• AJAX contact form• Submissions are emailed to

specified email addresses.• Super easy to setup– Install plugin from

WordPress– Create forms– Copy shortcode where you

want the form

Additional Settings Below

Google Analytics

FREEWEBANALYTICS(harder to resist than cute kitty pics)

http://www.google.com/analytics

Be sure to use “Universal Analytics”i.e. The tracking code has:ga(‘create’, ‘UA-XXXXXX-XX’, ‘auto’);ga(‘send’, ‘pageview’);

The Challenge

The Challenge

• Websites focuses on generating enquiries (using Contact Form 7).

• Spending $$$ on Facebook Ads, Google Adwords, Banners Ads etc.

• How do you know which ad dollar is giving you more bang for your buck?

I know that half of my advertising dollars are wasted…

I just don’t know which half.

- John Wanamaker

The Idea

Google Analyticsalready tracks your visitor acquisition channels

When someone submits your enquiry form,

we need Contact Form 7 to tell Google Analytics:

“This visit resulted in an enquiry”

The Solution

It Was Just One Line of Code*, But When He Added It to

WordPress, What Happened Next Was

Amazing.

* and a few clicks

Each Contact Form 7 form settings page has an “additional settings” field where you can specify javascript to run, using on_sent_ok

Scroll all the way down

on_sent_ok:"

"

ga('send', 'event', <category>, <action>, <label>, <value>)

Google Analytics Event Tracking Documentation:https://developers.google.com/analytics/devguides/collection/analyticsjs/events

Triggering an “Event” in Google Analytics:

The one line of code to rule them all:

on_sent_ok: "ga('send', 'event', 'Contact Form', 'Submitted', 'Cute Kitty Enquiry Form')"

on_sent_ok: "ga('send', 'event', 'Contact Form', 'Submitted', 'Cute Kitty Enquiry Form')"

'send', 'event’,'Contact Form', ’Submitted', 'Cute Kitty Enquiry Form'

How would you know its working?

Go submit your form!

d

Only “Real Time” section is erm… real time.(the rest takes a day to show up)

Is that all there is?

There’s More!!

Configure Analytics Goals

• Configure the event as a Goal (conversions).

• Goal data is available on almost every panel in Google Analytics.

• Google Adwords can also import Google Analytics goals for conversion tracking.

These values need to match the category / action / label specified in Contact Form 7

Mummy…its over!!!

Thank You

Tan Kian Anntankianann@gmail.com

+65 96195806@tankianann

fb.com/tankianann