Case AnalysisLaura AranaJuan Javier SanchezKourtney SisnerosSergio Rodriguez

Our Mission

To attract and attain customers with high-valued products and

services and the most satisfying ownership

experience in America.

Vision Statement

To be the most successful and respected car

company in America.

StrengthsToyota has created through the

years great customer support and loyalty with its high quality vehicles and affordable costs.

Toyota cars include all the major features that the higher end vehicles, such as Lexus or Mercedes, have.

Toyota’s world wide reputation has evolved throughout the years creating strong customer satisfaction.

PerformanceToyota Motor

Corporation’s vehicle production system uses

“lean manufacturing system” or “Just-in-Time (JTT) System” with the objective of making the vehicles

ordered by customers in the quickest and most efficient way.

Company Size

Toyota Company is created of 35,838 direct employees and 156,958 indirect employees.

The direct employees that are involved right here in Texas are that of 2,040 and 12,510 indirect employees

How was this possible?

It all starts with the designer, developers, suppliers, and ends with the team members

that make it all happen.

Recently, Toyota has been

experiencing a recall that affects each and every Toyota owner as

well as the reputation of its

company.

Factors Concerning El Paso The worldwide recall of

Toyota will touch about 20,000 car owners in El Paso.

CamryCorollaAvalon and Highlander

carsMatrix HatchbackTundra PickUpRAV4Sequoia SUVs

The Problem Toyota FacesEight Toyota models

having the same problem with the gas pedal.

Criticism made by the news media and competitors.

Lack of communication between the company and Toyota owners.

Solution

Getting in touch with every customer. . . . .

Improving the communication

channels with the parent company.

Create and monitor a

database of repairs and

concerns. . . . .

Call to Action

All these parts of the solution are needed to keep in line with

the vision statement.