Post on 05-Jun-2020
1Unless otherwise noted, all data reported is publisher’s own data - Q4 2019
TOTAL AUDIENCE PROFILE REPORT
PROFILE OF MARKET SERVED
PRINT/DIGITAL ISSUE DISTRIBUTION
The EMS World market audience includes chiefs, executive management, officers, administrators, supervisors, medical directors, physicians, nurses, paramedics, EMTs, and related industry professionals serving with fire departments, municipal agencies, independent and private EMS services, hospitals, military/government, and other areas affiliated with the field of emergency medical services.
Audience Profile for Quarterly Period Frequency
Qualified Distribution
Print and Digital Versions - Unique Recipients 12 51,282
Print Version 12 32,890
Digital Version 12 19,302
eNewslettersEMS World Top Stories Weekly 39,700
EMS World Pediatric Tips Weekly 23,800
EMS World Management Tips Semi-Monthly 10,300
EMS World Educator Tips Monthly 7,900
Email MarketingEMS World Email Marketing As Needed 65,152
Social MediaFacebook Followers 294,600
EMS World News Twitter Followers 21,400
EMS LinkedIn Members 10,572
Website/Mobile Metrics
PAGE VIEWS SESSIONS USERS
MOBILE DEVICE
PAGE VIEWS
MOBILE DEVICE
SESSIONS
Monthly Avg. 288,400 220,400 173,108 136,008 126,613
2Unless otherwise noted, all data reported is publisher’s own data - Q4 2019
TOTAL AUDIENCE PROFILE EMS World
PRINT/DIGITAL ISSUE DISTRIBUTION CONTINUED
Print/Digital Issue
CLASSIFICATION BY TITLEEMSW Print circulation
EMSW Digital
Circulation2020 Total
Circ
EMS Chief 2,289 1,487 3,776
Fire Chief 8,253 4,952 13,205
Other Chief 2,360 1,416 3,776
EMS/Executive Director 3,745 2,247 5,992
President, Owner, C-Level, VP, Director, Manager & Related Personnel 727 436 1,163
Director, Manager & Related Personnel 1,417 850 2,267
Captain, Lieutenant, Commander, Officer & Related Personnel 2,257 1,354 3,611
Emergency Manager, Commissioner & Related Personnel 3,558 2,135 5,693
Medical Director, Physician & Related Personnel 368 221 589
EMS Coordinator/Administrative/Supervisory & Related Personnel 639 383 1,022
Instructor, Trainer & Related Personnel 1,335 801 2,136
EMS Committee Member 128 77 205
SUBTOTAL DECISION MAKERS 27,076 16,359 43,435
Nurse 672 403 1,075
Paramedic 2,455 1,473 3,928
Military Medic/Corpsman 62 37 99
AEMT/EMT-Intermediate 627 376 1,003
EMT/EMT-Basic 1,725 1,035 2,760
First Responder/EMS Student 162 97 259
SUBTOTAL 5,703 3,422 9,125
Other Titled & Non-Titled Copies 201 121 322
TOTAL 32,980 19,302 51,282
Print/Digital Issue SERVICE COUNTFire Department 15,470
Municipal Agency 3,182
Independent/County 3,638
Private Service 4,506
Hospital/Health System 3,819
Commercial/Industrial 443
Military/Government 1,912
Educational/Association 1,743
Other Healthcare Provider 2,361
EMS Students 607
Manufacturer/Distributor/Dealer 561
Other 13,039
TOTAL 51,282
3Unless otherwise noted, all data reported is publisher’s own data - Q4 2019
TOTAL AUDIENCE PROFILE EMS World
eNewsletter Distribution
CLASSIFICATION BY TITLE TOP STORIESMANAGEMENT
TIPS EDUCATOR TIPS PEDIATRIC TIPSPRODUCT
SHOWCASE
EMS Chief 282 134 187 73 211
Fire Chief 2,385 1,480 98 534 2,735
Other Chief 2,604 1,605 702 783 2,959
EMS/Executive Director 223 68 20 37 119
President, Owner, C-Level, VP, Director, Manager & Related Personnel 1,018 453 122 331 1,169
Director, Manager & Related Personnel 3,100 797 418 1,061 3,387
Captain, Lieutenant, Commander, Officer & Related Personnel 2,299 1,365 408 1,131 3,507
Emergency Manager, Commissioner & Related Personnel 690 271 12 34 123
Medical Director, Physician & Related Personnel 262 22 40 190 418
EMS Coordinator/Administrative/Supervisory & Related Personnel 75 45 852 516 1,414
Instructor, Trainer & Related Personnel 795 116 1,323 668 1,600
EMS Committee Member 856 3 6 29 87
SUBTOTAL DECISION MAKERS 14,589 6,359 4,188 5,387 17,729
Nurse 970 28 56 334 1,035
Paramedic 5,455 406 836 2,290 6,380
Military Medic/Corpsman 71 8 6 26 115
AEMT/EMT-Intermediate 795 17 44 305 1,034
EMT/EMT-Basic 3,338 99 191 1,179 4,348
First Responder/EMS Student 511 11 13 174 706
SUBTOTAL 11,140 569 1,146 4,308 13,618
Other Titled & Non-Titled Copies 13,971 3,372 2,566 14,105 22,353
TOTAL 39,700 10,300 7,900 23,800 53,700
4Unless otherwise noted, all data reported is publisher’s own data - Q4 2019
TOTAL AUDIENCE PROFILE EMS World
Email Distribution CLASSIFICATION BY TITLE (THIRD PARTY)EMS Chief 592
Fire Chief 3,938
Other Chief 3,959
EMS/Executive Director 996
President, Owner, C-Level, VP, Director, Manager & Related Personnel 982
Director, Manager & Related Personnel 3,187
Captain, Lieutenant, Commander, Officer & Related Personnel 3,026
Emergency Manager, Commissioner & Related Personnel 98
Medical Director, Physician & Related Personnel 253
EMS Coordinator/Administrative/Supervisory & Related Personnel 1,724
Instructor, Trainer & Related Personnel 2,536
EMS Committee Member 138
SUBTOTAL DECISION MAKERS 21,429
Nurse 1,381
Paramedic 8,357
Military Medic/Corpsman 96
AEMT/EMT-Intermediate 1,131
EMT/EMT-Basic 5,915
First Responder/EMS Student 971
SUBTOTAL 17,851
Other Titled & Non-Titled Copies 37,652
TOTAL 76,932
Email BUSINESS AND INDUSTRY (THIRD PARTY) COUNT %
Fire Department 12,549 39.4%
Municipal Agency 2,671 8.4%
Independent/County 2,982 9.4%
Private Service 3,914 12.3%
Hospital 3,005 9.4%
Government/Military 1,441 4.5%
Educational Institution 2,029 6.4%
Commercial/Industrial 384 1.2%
Other Healthcare Provider 1,878 5.9%
EMS Students 429 1.3%
Manufacturer/Distributor/Dealer 399 1.3%
Others Allied to the Field 137 0.4%
TOTAL 31,818 100%
5Unless otherwise noted, all data reported is publisher’s own data - Q4 2019
TOTAL AUDIENCE PROFILE EMS World
Geographical BreakoutEMS WORLD MAGAZINE EMS WORLD MAGAZINE
State Print Digital Email State Print Digital Email
Maine 407 239 572 Montana 204 120 465
New Hampshire 375 220 561 Idaho 250 147 555
Vermont 230 135 313 Wyoming 124 73 267
Massachusetts 597 350 1,600 Colorado 489 287 1,333
Rhode Island 129 76 293 New Mexico 249 146 610
Connecticut 481 282 1,192 Arizona 412 241 1,397
New England Total: 2,219 1,300 4,531 Utah 206 121 568
New York 2,243 1,314 6,208 Nevada 185 108 1,289
New Jersey 1,122 657 2,385 Mountain Total: 2,119 1,242 6,484
Pennsylvania 2,924 1,713 3,448 Alaska 122 71 295
Middle Atlantic Total: 6,289 3,685 12,041 Washington 497 291 1,313
Ohio 1,673 980 3,061 Oregon 342 200 855
Indiana 749 439 2,049 California 1,296 759 5,072
Illinois 1,273 746 3,514 Hawaii 39 23 191
Michigan 850 498 1,977 Pacific Total: 2,296 1,345 7,726
Wisconsin 920 539 1,641 Total USA 50 States 32,890 19,302 76,932
East No. Central Total: 5,465 3,202 12,242 U.S.Territories 68
Minnesota 578 339 1,307 Canada 11
Iowa 598 350 1,040 Other International 6
Missouri 817 479 1,961 APO/FPO 5
North Dakota 171 100 17
South Dakota 167 98 309
Nebraska 378 222 588
Kansas 479 281 1,043
West No. Central Total: 3,188 1,868 6,265
Delaware 158 121 346
Maryland 616 361 1,654
D. C. 34 20 292
Virginia 1,014 594 2,277
West Virginia 357 209 550
North Carolina 1,357 795 2,984
South Carolina 574 336 1,226
Georgia 823 482 1,876
Florida 1,013 594 3,444
South Atlantic Total: 5,946 3,513 14,649
Kentucky 588 345 1,319
Tennessee 699 410 2,845
Alabama 580 340 1,080
Mississippi 303 178 615
East So. Central Total: 2,170 1,272 5,859
Arkansas 387 227 659
Louisiana 467 274 1,307
Oklahoma 601 352 1,006
Texas 1,743 1,021 4,163
West So. Central Total: 3,198 1,874 7,135
Source: BPA Brand Report - May 2019 - subject to audit
Total Audience Profile report provided by HMP70 E. Swedesford Road, Suite 100800.237.7285 hmpglobal.com