Post on 22-Jan-2016
description
UAS Conference 2012
18 September 2012
Top tips for improvingyour website
Christopher EddiePublic Affairs Directorate
14 September 2010
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what will this talk cover?
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NOTE: the spoken part of the presentation is in the notes panel below
how do you judge a website?
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how do you judge a website?
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designstructurecontent
contentstructuredesign
the content
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the page
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look at your destination pages
would you read them?
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How do you takein information these days?
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There is something amazing about this
:)
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But there is aflip side
:(
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Amazingly, this is changing the internal structure of our brains
:O
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we all skim the web
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search
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what do your users want?
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where do theygo on your
site?
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what do your users want?
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where do theygo on your
site?
why havethey come?
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the Pareto rule
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user test
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yikes, that sounds like a lot of work
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think tasks
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images
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no clipart quality &consistency
the big redesign
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the big redesign
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the big redesign
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consider responsive design
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ask Big Brother…
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https://www.gov.uk/designprinciples
or Auntie Beeb…
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http://www.bbc.co.uk/gel/philosophy/design-philosophy
give your users more
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what social media to use?
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engage your users
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ask for their help
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and once you’ve implemented changes…
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more help - online
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PAD online help – PAD style guide
useful e-newslettersGerry McGovern – UIE tips – UIE archive
Social Media cheat sheet
more help - books
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Writing Style - The Elements of Style: Strunk and White
Content - Killer Web Content: Gerry McGovern
Tasks - The Stranger’s Long Neck: Gerry McGovern
Web Usability / User Experience - Don’t Make Me Think: Steve Krug
User testing - Rocket Surgery Made Easy: Steve Krug
so, to sum up
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it’s just one step after another
buddy up
evolution not revolution
there’s no destinationso enjoy the journey…but
the site is NOT for you
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it’s for THEM
now go get’em
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thank you
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questions?
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