Transcript of Tom Beckenham, Specle
- 1. Simple & Effective AdvertisingTom
Beckenhamtom@specle.net@specletom(How to make advertising suck
less)
- 2. Low Return High ReturnTom
Beckenhamtom@specle.net@specletomHigh EffortLow EffortPremium
HTML5Designed for DeviceStraight from Print
- 3. Tom Beckenhamtom@specle.net@specletom
- 4. Tom Beckenhamtom@specle.net@specletomWhy2x Brighter No
letterboxing???You can read it
- 5. Tom Beckenhamtom@specle.net@specletomReally Why? Its cheap
and effective for both sides You introduce a digital workflow to
yoursupply chain
- 6. Tom Beckenhamtom@specle.net@specletomLearning from Facebook
1.5m advertisers 8x engagement Almost all of it static
- 7. Advertiser & LogoTom
Beckenhamtom@specle.net@specletomDescriptionImageCall to
Action
- 8. Tom Beckenhamtom@specle.net@specletomHow - step 1 - use PDF
eMedia21 PDF - staticadguidelines.org
- 9. Tom Beckenhamtom@specle.net@specletomHow - Step 2 - Sizes 2
sizes to rule them all: 3:4 - W 768 x H 1024 @ 144 ppi (= 1536 px x
2048 px) 9:16 - W 320 x H 568 @ 144 ppi (= 640 px x 1536 px)
Portrait Only!!!!!!
- 10. Tom Beckenhamtom@specle.net@specletomHow Step 3 - Calls to
Action Create a button library
- 11. Tom Beckenhamtom@specle.net@specletomGet in touch!Tom
Beckenhamtom@specle.net@specletom