Post on 22-Aug-2020
How Stream Creative Uses Trust & Transparency to Build and Maintain Client Relationships
Agenda for Today: 1. Building Trust through Transparency in the Sales
Process
2. Drawing on Emotions in your Marketing Strategies
3. Maintaining Trust & Transparency throughout the Client Relationship
4. Stream Creative’s Next Steps
Physiological needs
Emotions & Feelings
Rational Thinking
Source: BrainTrust101.com
Think about the experience of buying a car or a home.
Agenda for Today: 1. Building Trust through Transparency in the Sales
Process
2. Drawing on Emotions in your Marketing Strategies
3. Maintaining Trust & Transparency throughout the Client Relationship
4. Stream Creative’s Next Steps
Why did we implement this new sales process?
1. Speed up the sales process.2. Prevent things from getting
lost in translation.3. To be less “salesy.”
Our Goal:Make the process more personalized and more
efficient.
Use photos, videos & text to connect to your prospect and personalize your pitch
Put it all out there so if this doesn’t feel right, you save each other the song and dance and don’t go through the process for 2-3 months
Tie your brand to an emotional moment
● Address pain points in videos
● Track & measure what the prospect is doing/ seeing
Qualify your agency and appeal to the primitive part of your prospect’s brain
● Create data-driven recommendations for clients.
● At Stream Creative, we do a HEXassesment as part of a 6-part process that we repeat every 3 months to make sure we’re doing the most important work.
● Use dashboards to track the impact of our work in real-time
● Once you get someone to convert on your website, it’s the data behind it that you should be interested in.
● You get the analytics to say someone visited a certain page.○ Use that information so your next communication is more
relevant and contextual.
Agenda for Today: 1. Building Trust through Transparency in the Sales
Process
2. Drawing on Emotions in your Marketing Strategies
3. Maintaining Trust & Transparency throughout the Client Relationship
4. Stream Creative’s Next Steps
Find ways to naturally tie your product messaging into the story of their life.
Quick question for you...
What was the candy featured in the movie ET?
One more question...
What brand of sunglasses did Tom Cruise wear in the
movie Top Gun?
Here’s an example...
Three questions:
1. What kind?2. How old?3. Favorite thing?
Agenda for Today: 1. Building Trust through Transparency in the Sales
Process
2. Drawing on Emotions in your Marketing Strategies
3. Maintaining Trust & Transparency throughout the Client Relationship
4. Stream Creative’s Next Steps
If your client doesn’t know what you’re doing, they must not be
paying attention.
● Project management + communication through Basecamp
● Video for creative rationale and updates
● Share databoards via streaming URLs so clients know they’re seeing real numbers.
● Basecamp + Databox = no question as to what you’re doing, when you’re doing it, and how it’s going.
Ask your clients to hold you accountable.
Agenda for Today: 1. Building Trust through Transparency in the Sales
Process
2. Drawing on Emotions in your Marketing Strategies
3. Maintaining Trust & Transparency throughout the Client Relationship
4. Stream Creative’s Next Steps
● Share streaming URL so the client can have continuous access to their reports.
● Creates efficiencies in our reporting process● Cleaner presentations - Love the visuals!
Track keyword ranking and changes, visibility trends to track keyword process based on CTR, plus organic search traffic monitoring. Designed to be easy for clients to read and understand.
This dashboard helps you analyze your landing page down to every detail: traffic, sources, leads, bounce rate and more.
It will help us drive the bus a little more.
Strive for progress not perfection. Do your best, get something out in the market,
and then focus on continuous improvement. Let the data help
drive your decisions.