Post on 14-Apr-2018
7/29/2019 TJs Business Model Impacting Thousands of Lives
1/11
TJs Business Model ImpactingThousands of Lives
GROUP 3
Amit Sharma
Kumar Ankur
Rishabh Mathur
Akanksha ChadhaAnshuman Singh
Kshitij Shandilya
Tibra Ankit Rameshkumar
7/29/2019 TJs Business Model Impacting Thousands of Lives
2/11
AGENDA
Introduction
Initiatives
Knowledge Management
Capacity Building
Brand TJ
Revenue and Outlets
Future prospects
Conclusion
7/29/2019 TJs Business Model Impacting Thousands of Lives
3/11
INTRODUCTION
Any reforms must be based on the idea that a
prisoner is not punished but reformed and made intoa good citizen. If this objective is once accepted, it
would result in a complete overhauling of the prison
system - Pandit Jawahar Lal Nehru
Tihar Jail:
Biggest jail of Asia with more than 12000 inmates
Setup in 1958 on the land of Tihar village
Initiative started for welfare of prisoners
7/29/2019 TJs Business Model Impacting Thousands of Lives
4/11
INITIATIVE
Kiran Bedi took this initiative in 1995 with bakeryproducts
Reformation of prisoner's life
Covered a lot many programs like:
Vocational Education
Skill development
Yoga and meditation
Education from affiliated university and schools
Rehabilitaion centre for prisoners
Support from NGOs for the betterment of inmates
7/29/2019 TJs Business Model Impacting Thousands of Lives
5/11
Knowledge Management
Lawyers,engineers and MBAs - are helping
fellow inmates to make jail a better place
Psychological treatments for prisoners
Professors from various institute conduct
sessions
Tihar's school is certified by London-basedglobal technical agency Moody International.
7/29/2019 TJs Business Model Impacting Thousands of Lives
6/11
Capacity Building
Trainings on skill development
900 inmates are involved in the initiative
Munshis are appointed for properadministration among different groups
Employing old inmates as full time staff
7/29/2019 TJs Business Model Impacting Thousands of Lives
7/11
BRAND TJ
Production of more than 125 products
Wide range of products which includes:
Bakery, Apparel, Furniture, Mustard Oil,
Paintings
Brand made with an objective of no profit
Best quality products at reasonable prices togovernment as well as public
7/29/2019 TJs Business Model Impacting Thousands of Lives
8/11
REVENUE AND OUTLETS
20 crore turnover for the year 2012
Monthly wage of 2000 to every prisoner
16 exclusive outlets all over the NCR region Products are 25 percent cheaper than other
popular brands
7/29/2019 TJs Business Model Impacting Thousands of Lives
9/11
FUTURE PROSPECTS
TJ's products will soon be available in big
outlets like Spencer's Retail and Vishal Retail
Planning to enter into the lucrative modern
retail market
Expected to be a Rs 300-crore business, with
net profit of Rs 30 crore in next year
E-commerce and online business
7/29/2019 TJs Business Model Impacting Thousands of Lives
10/11
CONCLUSION
Tihar Jail is consistently working to make a
difference to the lives of the inmates through
various initiatives
Helped in converting a place for conviction to
a centre of reformation
Other prisons of the nation should also follow
the trend
7/29/2019 TJs Business Model Impacting Thousands of Lives
11/11
Thank You!!