Post on 18-Oct-2014
description
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Mapping the Future:E-Marketing & Social Tools
Tiwa YorkDirector PlatformsOmnicom Media GroupThailand Tourism Marketing19 May 2011
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The TrendsSocial LocalMobile
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681,000,000 Registered
175,000,000 Registered
Source: Facebook.com & Twitter.com
Social
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Facebook as of Jan 24th, 2011
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Facebook as of May 10th, 2011
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Facebook Thailand – 7.8M Users on Feb. 6th
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Facebook Thailand – 9.3 M Users on May 10th
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4 Billion Mobile Phones
1.08 Billion Smart Phones
3.05 Billion SMS Enabled
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
Mobile
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
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Local
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Foursquare Top Check-ins List
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From Social Media To Social Commerce
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Social Commerce – The Buzz Word in 2010
Source: http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png
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Groupon Fastest Growing Company Ever…
Infographic courtesy of socialcommercetoday.com
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Deal-of-the-Day Sales emerge in TH 2010May
August
October
November
December
• Ensogo Launches in May
• Offer.us launches and disappears
• Sanook Coupon Launches in Aug
• Deal Didi Launches in Octoer
• TikTokThai launches in November
• Launches in December:• U2Deal• DealThailand• DoongChuayDai• BonBonDeals• Coucafe
• In Development:• JaJoop• Dealsdee
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fCommerce hits Facebook
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Changing Perspectives
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*Source: Hubspot – Twitter for marketing presentationhttp://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
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*Source: Hubspot – Twitter for marketing presentationhttp://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
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*Source: Hubspot – Twitter for marketing presentationhttp://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
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Owned
Engaging the Audience
Website, Corporate Blog, Facebook Page,
Twitter Account, Youtube Channel,
Mobile App
P . O . E . M .
Earned
Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter,
Youtube, Flickr,
Getting Feedback
Paid
TV, Print, Radio, Billboard, Point of Sale,
Banners, Search, Facebook Social Ads
Engaging the Audience
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31
Search Compare Read review Transact
Awareness Early Consideration Consideration Purchase
Online Consumer Journey
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2010 Google Zeitgeist
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Before we move on….. Let’s chat about Tripadvisor
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Is tripadvisor important?
TripAdvisor.com attracts over 35 million unique visitors a month – comScore May 2010
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Are Singaporeans looking for Tripadvisor?
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Cornell Hospitality Report
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Top 25 WW Destinations: #18 Koh Phi Phi
Top 25 Asia Destination: #4 Koh Phi Phi
Top 10 WW Relaxation: #10 Bandara Resort & Spa
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Social Tools & Business Opportunities
Source: Facebook.com & Twitter.com
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The Opportunities
Revealing StrategicInsights
DrivingCommerce
RetailIntegration
ProductDevelopment
CommunityBuilding
LeveragingInfluencers
SourcingContent
AmplifyingAwareness
ActivatingEmployees
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“I want a Facebook page!”
Your Brand Here
A successful strategy
doesn’t start with a
tactic
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what consumers are saying
what the brand says
being involved
show and tell
Changing Perspective.In order to realize the full potential of social media we need to see the bigger picture and understand social’s role in achieving business success.
digital tactic
strategic enabler(to)
(from)
“media strategies
consumer centric business strategies
mass advertising
building relationships
a marketing tactic
learning initiatives
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Virgin AmericaRewarding brand loyalists and influencers
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Tiwa YorkDirector Platforms
OmnicomMediaGroup nn
21st Floor, Amarin Plaza500 Ploenchit Rd., Lumpini, PathumwanBangkok 10330, Thailand
T: +66 2 256 9890 - 2 Ext. 192 F: +66 2 256 9790 M: +66 81 770 5493
tiwa.york@omnicommediagroup.com
@tiwa
http://th.linkedin.com/in/tiwayork
m_t_y@hotmail.com
www.facebook.com/tiwa.york
tiwa_york
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PaidAwareness
TV, Print, Radio,
Billboard, Point of
Sale, Banners, Search,
Facebook Social Ads
Strangers
OwnedEngagement
Website, Corporate Blog, Facebook Page, Twitter Account,
Youtube Channel, Mobile App
Customers
EarnedFeedback
Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube,
Flickr, Fans
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PaidAwareness
TV, Print, Radio,
Billboard, Point of
Sale, Banners, Search,
Facebook Social Ads
Strangers
OwnedEngagement
Website, Corporate Blog, Facebook Page, Twitter Account,
Youtube Channel, Mobile App
Customers
EarnedFeedback
Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube,
Flickr, Fans
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OwnedEngaging the Audience
Website, Corporate Blog, Facebook Page, Twitter
Account, Youtube Channel, Mobile App
P . O . E . M .
EarnedBlog Reviews,
Comments, Forums, Ratings & Reviews, Facebook, Twitter,
Youtube, Flickr,
Getting Feedback
Paid
TV, Print, Radio, Billboard, Point of Sale,
Banners, Search, Facebook Social Ads
Creating Awareness
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CreatingAwareness
Getting Feedback
Engaging Your Audience
EarnedOwned
Paid