Post on 06-Aug-2015
Technical Definitions and Extras for Social Media
NetworkingCarmen Saunders, MSN, FNP-BC
Carmsaunders@gmail.comAugust 2012
646-319-9466
Twitter – good for real time posting- 500 million users
Facebook- personal tool to personalize your brand on timeline- 900 million users
Linked In- extremely professional site, advance your career
Pinterest – An online pin board that shares and saves pictures of anything you find online browsing.
Google + - encompasses Google, reader, docs, circles, chat, and hangouts.
Top Social Media Sites
Social Media- A way for groups to come together on the Internet where they can share ideas or opinions Ex. Facebook, Twitter, Linked In, and Google+.
Personal Branding-Creating the right kind of emotional response you want others to have
Social Network- an online network or community where people share ideas on the web
Definitions
Blogging- Creating a site through a social media app like word press or tumblr to discuss your interests or stories
Tweeting- Sharing ideas on Twitter in 140 characters or less
Pinning- Taking pictures online and placing them on pinterest.com
Definitions Continued
You Tube- Subscribers of your channel can view your original work
Instagram- Camera app that filters pic and shares them with your followers
Tumblr- Highly customizable blog service
Word press- Customizable blog site
Other sites to look into
Flickr- Organize your photos and share Digg- Bookmarking tool used to
provide searchers with info from the web that has been refracted through the lens of the Digg community
Stumble Upon- Add on as bookmark, can take you anywhere
Delicious- Stack your bookmarks
Just in case you wondering what these sites were
The art of getting your website or blog ranked at the top of search engines
Google yourself first and see what comes up
Twitter, Linked in, Facebook, and YouTube are findable
What do you want people to find? You want them to find good stuff.
SEO (Search Engine Optimization)
#1 Create a profileCreate short easy username (ex. @carmfnp)
that is easy to retweet – can change twitter handle at anytime
#2 Upload photoFill in bio section and be sure to use your
website or LinkedIn/blog in the bio section, can use flavors.me if no blog or website
How to use Twitter
Short messages limited to 140 characters or less
DM or direct messages sends a secure note to any of your followers
@mentions- shout out to anyone on twitter whether you are following them or not
Add photos or videos to your tweet
Tweeting
# hashtag symbol is used by tweeters to add their tweets to the same subject thread EX. #healthcare #nurse #leadership
URL shortening services, need to make link as small as possible so you can add comment, shortening services are:
Bit.ly: http://bitly.com Google: http://goo.gl.com
Searches and hash tags
Who to follow tool Follow people or organizations that you
would want to follow you Browse categories Can always un follow at anytime Create lists if you exceed the 2000 person
limit
Who to follow
If you have a website download the follow button and copy and paste the HTML code into your website
Link your twitter to your FB so that your tweets feed onto your FB wall
Download analytical tools to track your influence across the twitterverse
www.twitalyzer.com
Twitter Resources
Can change personal URL in settings Can create events (ex. Online
discussions or talks) Connect with other social profiles (ex.
Other NP’s or ex coworkers) Applications- link in slide share ,word
press, or twitter feeds into your account
It’s free, don’t pay for premium
Linked In Features
Almost a prerequisite for candidacy if searching for a job
Can Highlight your skills accomplishments or projects you’ve developed
Better to edit sections than to upload resume
Follow companies you would want to work for Ex. Major hospitals, agencies, people, or corporations
Linked In- Get to work
If you are working and searching for a job got to settings and change privacy controls
Turn off activity broadcast and make activity feed only visible to you
Can keep profile pic hidden, restrict connections, and adjust your public profile so it is invisible to web searches
Linked In Privacy Settings
900 million users Allows for community based
relationships Advertise through Facebook ads
(Always use pay per click) Facebook analytics provide insight
(Professional pages only)
Why Choose FB for Professional Branding?
Privacy Settings on Facebook- Choose the right default settings so that only your friends can see your posts on your personal page and choose public for professional page
Edit Timeline and tagging of Photos in your privacy settings, Enable timeline review and tag review
Consider using 2 FB accts, one personal , one professional
Facebook privacy Settings
Concerning privacy use a different Facebook for your professional account is a good idea
Choose privacy settings wisely Fan pages can be used as well but are meant
for business purposes, keep in mind no analytic pages but unlimited number of friends, cannot invite by email but can ask people to join through your professional page
Use same high quality picture throughout each site
Facebook Privacy Extras
You can also manage blocking in your privacy settings and block applications and event invites
Facebook offers a quick overview of the do’s and don'ts of online security so you can apply to all your online interactions: http://www.facebook.com/security
Tip: If you want to keep a copy of all your Facebook photos on your own computer request and archive by clicking download a copy in the general settings page
Facebook Security Settings
Facebook- Post one status update, answer messages and posts to wall
Twitter- Follow 10 people, post 2-5 tweets daily, respond to @ replies, respond to DM
LinkedIn- Connect with 2 people, answer one question from group
Task Sheet - Daily Time Management
Facebook- Share a success or funny story, upload a picture, share presentations
Twitter- send out 5 #follow Friday tweets - #FF
LinkedIn- Post one question to LinkedIn group
Task Sheet- Weekly Management
They track your content growth Example: Think of it as nursing research
101 , how did we measure if our research was useful or not
Measure interactions and engagement Capitalize on content
Why are Social Media Metrics so Important?
Reach- amount of people you are connected to on social networks
Visibility- How many eyeballs physically see your content each day
Influence- by product of reach and visibility
Facebook- FB Insights Google - Google Analytics Twitter- Klout and Twitalyzer
Measuring your success- Terms