Communicating Ideas…w/o getting lost in the details

Joanna LordVP of Growth Marketing

SEOmoz@joannalord

Harder than it sounds.

Avoiding the “blah blah blah” black hole of death.

Winning startups have beautiful stories.

This is not serendipity, it’s science.

So how do you communicate your story?

The basics.

Passion. Purpose. UVP. Current state. Aspirational.

Passion.

Purpose.

UVP.

Current state.

Aspirational.

That sounds easy...but to be effective you need to know your audience.

Common audiences worth preparing for.

Put in context of landscape.Find your disruptive angle.

Make it visual.Fluff the feathers.

The customer.

UVP.Benefits for them.

Trust signals.Offer them supporting resources.

The investor.

Purpose.The market/opportunity.

UVP.The team/support.

Passion.

Employee #2.

Passion.Solution.

Opportunity for them.Challenges.

Aspirational.

That’s the gist of it.

Stay consistent.

Continuously revisit.

Put your weight behind it.

Have some fun with it.

Thank You

Joanna LordVP of Growth Marketing

SEOmoz@joannalord