Time for a little R & R(Revenue & Reviews)

Yelp & Foursquare

July 1, 20142:00 p.m.

Heartland Payment Systems is the Lead Sponsor of all RES events.

The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.

How to Participate Today

• View, select and test your audio

• Submit questions

• Q&A addressed at the end of today’s session

• Everyone will receive an email with a link to view a recorded version of today’s session

• Your feedback is important! A survey will pop up after the close of the webinar. Please complete it.

Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media

shon@fclpnt.com

330.247.2447

Meet our Presenter

Sharing Experiences

• Yelp & Foursquare Stats

• Yelp & Foursquare Profiles

• Yelp & Foursquare Monitoring

• 3 Keys for IMPACT

• Examples

• Q and A

The Stats - Yelp• 132 million average monthly users

• 35-54 largest age group on Yelp

• 47 million Yelp reviews

• 35% of reviews come from a mobile device

• 59% of Yelp searches on mobile

• 80,000 deals on Yelp

• 200,000 daily calls from Yelp

• 200,000 directions received from Yelp

The Profile - Yelp

The Profile - Yelp

The Profile - Yelp

The Dashboard - Yelp

Activity

Yelp Ads

Reviews

Check-in Offers

Deals

Upgrades

Reservations - New

The Stats - Foursquare• 50 million users

• 6 billion check-ins

• 1.7 million businesses on Foursquare

• 60 million venues

• 40 million tips left

• 1.4 million - Most liked Foursquare page - Starbucks

• 1 million+ - Most checked into venue - Atlanta International Airport

The Profile - Foursquare

Activity

Activity

Activity

Check-in Specials

ManagementSocial Media is an ingredient - Not an Entree

• Part of a Multifaceted Plan

• Promote • Print• On Premise • Email Signature• Direct Mail• Email Campaigns

What are your customers telling other customers?

• Listen

• Respond

• Engage

Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. • July 8th Instagram - Pics and Profits• July 15th Pinterest - Pin to Win• July 22nd Google + - Just Another Pretty Facebook?                        • July 29th Mobile apps - So Many Apps. So Little Time.     

Other RES events• August 6th Is Franchising the Right Choice? 2:00 p.m.

Thank you!

Go to www.ohiorestaurant.org/res NOW to register!