Increasing Your Impact Using Social Tools

Elizabeth A TerrellDavid All Group, LLC

41.4M Unique US Visitors in September 2008

http://ir.comscore.com/releasedetail.cfm?ReleaseID=341172

Facebook• Individual Profile

– Is your profile open?– Are you Updating your status to reflect your work?– Are you posting or linking to videos or pictures

relating to your work?

• Groups– The Heritage Fan Pagehttp://www.facebook.com/home.php#/pages/The-Heritage-Foundation/21375324480?ref=

ts

– Accepting Invitations– Seeking Out Groups/Fan Pages

http://www.twitter.com

Twitter

• Let’s Setup an Individual Profile• Who You Want to Follow• Who You Want to Follow You • Hashtags• Emerging Functions:

– Tracking: Tweetburner.com – Post-Date: BrightKit.com – Groups: http://twittgroups.com/group/healthcare

Useful Twitter Linkshttp://www.davidallgroup.com/twitter-101-guide

http://constructivegrumpiness.squarespace.com/home/2008/11/22/hard-hat-certified-best-brands-on-twitter.html

http://twitter.pbwiki.com/USGovernment

http://newthinking.bearingpoint.com/2008/11/20/govtwit-directory/

http://www.topconservativesontwitter.org

One Not so Social perse Spot to Be Used More Effectively…

60.2M Unique US Visitors in September 2008

http://ir.comscore.com/releasedetail.cfm?ReleaseID=341172

Wikipedia > Amazon

http://ir.comscore.com/releasedetail.cfm?ReleaseID=341172

Wikipedia• 11 Million Entries• Rule: No Original Research:

“to demonstrate that you are not presenting original research, you must cite reliable sources that are directly related to the topic of the article, and that directly support the information as it is presented.”

But You Can Cite Yourself:• “You may cite your own publications just as you would cite anyone else's, but make sure your

material is relevant and that you are regarded as a reliable source for the purposes of Wikipedia. Be cautious about excessive citation of your own work, which may be seen as promotional or a conflict of interest; when in doubt, check on the talk page.

• IP Recording or Username Recording– Go ahead and register!– Get familiar with the rules:http://en.wikipedia.org/wiki/Wikipedia_policies

Useful Wikipedia Links

http://en.wikipedia.org/wiki/How_to_edithttp://en.wikipedia.org/wiki/Wikipedia_policies