The Social Media Movement

Agenda

Reaching and working with the digital generation

Partnerships drive traffic Get noticed and get engaged Digital tools you still need

There is NO “power”

of Social Media

There IS power in

Relationships

Social Media can help you

build stronger relationships

with more people

Growth of digital campaigns…

Political spending on digital advertising

Comparatively…

The digital generation

“Y”

As of 2010 – 100 MILLION Strong

Tips for engaging Gen Y

• Embrace EVERYTHING green

• Encourage small giving

• Host events specifically for Gen Y

• Reserve a seat at the planning table

• Relate your cause to their future

• Give quick and easy ways they can get involved

• Connect on multiple channels

Average donations by Age

Partnerships drive traffic

(we all need new friends)

Use the power of group buying

Make a Wish Perfect 10 Challenge

8,173 people ‘like’ this

Kohl’s for Kids

Getting Noticed Online

Go BIG or go home

How can you…

• Make them laugh

• Make them angry

• Amuse and Amaze

• Make them feel like they belong

Give a simple and clear call to action

Join my Club

Make it easy to register

Digital tools for your back pocket…

Tag Everything

Google Bomb

Effective Email

• Already believe in your cause

• Drive people to specific action– Attend an event– Invite a friend– Donate now– Share this email with

Thank you!

Cyndee Woolley(239)571-3174

cyndee@c2-com.comwww.LinkedIn.com/in/CyndeeWoolleywww.facebook.com/CyndeeWoolley

http://Twitter.com/cmwooll