Post on 21-May-2015
description
There is 6 Ways to Speed Your Local SEO
Success in 2014
Frank Chimero wrote an essay called "
What Screens Want". Along with crystallizing the very nature of our relationship to screens – and hinting and the importance of cross-device consumption
and consumerism – he talks about the
language designers are using to, well, design.
The question every business professional must ask is, "What is the way in 2014 to increase our local SEO?" Keep reading for all the information
you'll need to make that decision, plus some helpful tips on how SEO agencies work so you
can be successful as you forge a crucial partnership with an online marketing firm like http://www.businessmarketingpower.com.
Community and WildnessInstead Chimero begs for an Internet
that celebrates community and wildness. When it comes to local marketing,
there seems no better starting place than here. While Google itself said
that the algorithm affected upwards of 90 percent of the queries, many rankings across keywords stayed the same. In addition to these on-site changes, constant monitoring and optimization of your Google+ page is necessary to beat out your competition. If you haven't claimed
the page for your business yet, here's a guide on
how to claim your Google+ business page
. It also gives huge handfuls of starter ideas for how to optimize
your Google+ page, and your website, for local SEO.
Mobility and Locality• 91 percent of American adults
own a mobile phone.• 56 percent of American adults
own a smartphone.• 63 percent of mobile phone
owners use their phones to access the Internet.
• Amazon, Wikipedia, and Facebook all see about 20 percent mobile traffic.
• 77 percent of mobile searches take place at home or at work.
• 46 percent of shoppers report using their phone to research local products and services.
Hacking Pinterest to Increase Local Traffic
Platforms like Pinterest are finally realizing how to
create a marketing niche than either hasn't
existed or has performed poorly in the past. With
more than 75 percent of Pinterest's traffic coming from mobile, they are in an obvious position to
raise the standard when it comes to SoLoMo.
On-Site Quick Technical Fixes
• New advances in meta data for local marketing.
• Local caps on sitelinks.• De-indexing and
demoting useless pages.• Maximizing presence in
IYP or local directories.• Optimizing review
management processes.• Rich snippets –
sentiments and testimonials.
Off-Site: Organic vs. Local Strategies
• A "supermajority" of pack results relied on being picked up on in Google Maps.
• A strong correlation between being the first position in organic and in the pack.
• Local factors have a strong influence over the first position in organic.
Local Citation Building Checklist
• Data-aggregators (LocalEze)
• Horizontal directories (Yelp)
• Industry-specific directories (Avvo)
• Region-specific directories (Denver.com/places)
• Unstructured citations (blogs)