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Online Brand Health Benchmark Report

The World's 10 Best Hotel Chains

Sponsored by:

Report

Introduction

Introduction

Brand Value

Context Matters

Brands Included in this Study

Research

Methodology

MethodologyOur Platform

Data Sources

Scoring Methodology

Subscore Point Contributions

Executive

Summary

Executive SummaryIndustry Leader: Marriott

Top-Ranked Brands

Sociable

Top-Line Findings

Facebook

Facebook Tip

Twitter

Twitter Tip

YouTube

Planning a Social Strategy

Portable

Optimizing for mobile

Shareable

Measurable

Actionable

Searchable

Key (search) takeaways for brands:

Industry Leaders

A Closer Look

Marriott#1 of 10 (Leader): Marriott

Marriott: Analysis & Recommendations

Best Western#2 of 10: Best Western

Best Western: Analysis & Recommendations

Hyatt#3 of 10: Hyatt

Hyatt: Analysis & Recommendations

Iberostar#4 of 10: Iberostar

Iberostar: Analysis & Recommendations

Hilton#5 of 10: Hilton

Hilton: Analysis & Recommendations

Relais & Châteaux#6 of 10: Relais & Châteaux

Relais & Châteaux: Analysis & Recommendations

Ramada#7 of 10: Ramada

Ramada: Analysis & Recommendations

Holiday Inn#8 of 10: Holiday Inn

Holiday Inn: Analysis & Recommendations

The Ritz-Carlton#9 of 10: The Ritz-Carlton

The Ritz-Carlton: Analysis & Recommendations

Jumeirah#10 of 10: Jumeirah

Jumeirah: Analysis & Recommendations

About

Heardable

About HeardableFire or Paint?

Putting Brands into Context

About This Report