Beyond Mobile:The next digital frontiers in TV, car, and other shared screens

Jay JootarThe VC Group

WebMob 30 Apr 2013 @Double Tree by Hilton

Jay Jootar

1975 1996 2002 2009 2013

The Venture Catalyst Group

• Founded 09/09/2009• Strategic JVs with Foxconn Group

& investors from HK, USA• Do R&D work for partners and

retain intellectual property rights for potential spin offs

• Product areas: – Embedded device– Cloud infrastructure & apps– Big data– Telecom system & apps

• Independent teams manage different product areas in anticipation for spin offs

Spin offs with homegrownentrepreneur

TechnicalTalent

The VC Group Partner

R&D work for partners

Product Example

• ARM-based CPU• No moving parts• LAN, USB, WiFi, SD card, HDMI,

VGA, IR, Speaker, Microphone• Concurrently running Android &

Linux and switch between domains• Control from remote controller &

apps on smart phone / tablet • Cost 1/3 of PC• Turn any screen into a

computer, at a very low cost

Digital media proliferation

?

From personal to shared screen

From … To …

Beyond living rooms

Digital signage

Meeting room

Car

Home automation

Seeing vs Interacting

Seeing

Controlling

Sending data

Every smart phone & tablet will be able to control and send data to the shared screen

Adaptive control

Design control screen to match main screen

Simultaneous usage

Multiple devices playing the same game at the same time

Need to design multiple screens at the same time

TV, Meeting room, Class room

• Share personal media on TV or projector from personal device

• Interactive class room session• Instant voting• Instant online purchase• Casual games• Karaoke• Home monitoring from TV

Digital signage

• Select what to see on signage e.g. store locations, current movie list, promotions

• Browse through food menu• Grab coupons on the spot• Make reservations on the spot• Play casual games with friends or

strangers

Car

• Show places of interest within the vicinity dynamically and automatically

• Continue music, video, radio channels from mobile

• Synch locations from mobile• Send destinations from mobile to

own car or taxi

In a nutshell

• New digital environment requires rethinking of usage scenario and design principles

• There are plenty of new opportunities to create better user experience and lifestyles in these new environments

Thank You!