The use of Propaganda and Censorship during WW2

• n : information that is spread for the purpose of promoting some cause; a method or approach used to persuade someone to do something

In WWII, propaganda was used more than any other time this world has seen. With new technological inventions such as photography,

radio and film, manipulative messages bombarded every day life in an attempt to persuade a person to believe in a specific cause.

Totalitarian State

• The Nazis used propaganda to promote their antisemitic ideas.

• One such book was the children’s book, The Poisonous Mushroom.

Propaganda Used by All

United States – Uncle Sam: I Want You!

Russia – Look familiar?

Germany - This looks to be a late-war recruiting poster for the SS, a time at which the Nazis were recruiting younger and younger soldiers. The caption doesn't translate directly, but means: "Enlist now!"

Germany - This is an SS recruiting poster. I'm not sure of the date. It says one can join at 18, and sign up for shorter or longer periods of service. It gives the address of the recruiting office in Munich.

Propaganda Techniques- advertisements used to sell or promote a n idea or product

Propaganda

WHAT?

A message used to persuade you to believe something or do

something

WHO?

• Corporations

• Government

• Individuals

HOW?

There are 9 propaganda techniques we will learn

WHERE?

Commercials PackagingSpeeches StoresBillboards InternetNewspapers Everywhere!

WHY?

To persuade you to buy something, think something, or do

something.

Bandwagon

This technique tries to persuade everyone to join in and do the same thing.

Bandwagon works because it makes you think “everyone is doing it” and

you should too.

Why is this sign considered BANDWAGON?

What other examples of BANDWAGON can you think of?

From today: From World War I:

Click here to see iPod ad

Testimonial

An important person or famous figure endorses a product.

Testimonials work because you feel like you can trust the words of an expert or someone

famous.

What are some other examples of TESTIMONIAL propaganda?

From today:From the 1950s:

See Coldplay’s iTunes ad here.

Transfer

Good feelings, looks, or ideas transferred to the person for whom the product is intended.

Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product.

(This can also work with bad feelings)

What emotion is being transferred in this ad?

What are some other examples of TRANSFER propaganda?

See Coca-Cola’s “Open Happiness” Music Video ad here

Repetition

The product name or keyword or phrase is repeated several times.

How many times can you use the word “Fresh?”

Repetition works because you remember things better when you’ve seen or heard

it more than once.

If you drove by these repeating

signs, why would you be

interested?

What are some other examples of REPETITION propaganda?

See Career Builder’s Super Bowl ad here

LoveHate

Using words that will make people feel strongly about someone or something.

Emotional Words

Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

What are some other examples of LOADED WORD propaganda?

See Pepsi’s “Forever Young” ad here

(and listen to the lyrics)

Name-calling

Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.

Name-calling works because if we believe the competition is bad, we can assume this product

will be the best choice.

Why do you think we see this technique used

so often in politics?

What are some other examples of NAME-CALLING propaganda?

See a Mac vs. PC ad here—notice the name-calling is inferred, we are assuming that PC is a bad product, making MAC better.

See a Dove “Campaign for Real Beauty” ad here—this ad is putting down the “fake beauty” we see in advertising by showing us how we are deceived by what we see in ads.

Faulty cause & effect

Use of a product is credited for creating a positive result.

Compare & contrast

The viewer is led to believe one product is better than another, although no real proof is offered.

The last type of Propaganda is…

Plays on our deep-seated fears and warns the audience that disaster will

strike if we do not follow the instructions.

Fear works because we want to keep ourselves and our family safe.

What are some other examples of FEAR propaganda?

This site has several Political Campaign commercials from history using both fear and name-calling propaganda.

Homework:Write down an example of a ‘Propaganda Technique’ being used today. (It can be for something tangible or intangible idea.) You may use any form of media.