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The Unexpected Benefit of Interactive Prototypes in New Product Development

Mark A Hart, NPDP

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Sequential Development

•Select one idea

•Scope the project

•Craft business model

•Develop the product

•Test internally

•Produce prototypes

•Test externally

•Craft communications

•Launch the product2

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Administration

•Formal management process

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Administration

•Formal management process

•Resource management process

•Other explicit processes, checklists, procedures, and practices

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Sequential Development

•Select one idea

•Scope the project

•Craft business model

•Develop the product

•Test internally

•Produce prototypes

•Test externally

•Craft communications

•Launch the product5

Agile / Lean

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Common Uses of Prototypes

•Produced quickly by functional specialists to evaluate design parameters

•High-fidelity integration of components from multiple disciplines

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Interactive Prototypes

•Users perform tasks

•Users solve problems

•Fast feedback

•Detect mismatches

•Reveal difficiencies

• Impact orientation

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Interactive Prototypes

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Improve user experience [UX]

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Unexpected Benefit

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Changes the way the network approaches development

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Unexpected Benefit

•New opportunities for cooperation, collaboration, and harmony

•Reduction of the innovation gap

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Unexpected Benefit

•Fewer tasks defined explicitly

•Tacit knowledge developed

•Real-time corrections

•Cohesion

•Appreciation of other perspectives

•Situational awareness

•Network agility

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Unexpected Benefit

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The potential for innovation improves

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OODA Loop Sketch adapted from Boyd’s “The Essence of Winning and Losing” 1995

Feedback, Feed Forward, and Implicit Guidance & ControlFeedback, Feed Forward, and Implicit Guidance & Control

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Unexpected Benefit

•Development capabilities of the network are enhanced

•Development approach becomes more recursive

•Development Experience [DX] improves

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Developing Winners: Assimilating the Insights Encapsulated in Boyd's OODA Loop

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www.Developing-Winners.com

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The Unexpected Benefit of Interactive Prototypes in New Product Development

Mark A Hart

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www.OpLaunch.com

Twitter: @OpLaunch

16 December 2013