The Twitter Human Affair: Persuasive, Persistent or Pervasive

Maria Victoria PinedaDe La Salle University – Manila, Philippines

Email: mavic.pineda@delasalle.ph

AsiaCALL 201321 November 2013

Khon Kaen University, Thailand

How many of you use ?

Topic outline

Introduction on Twitter

Mechanics of Twitter

Why Twitter

The Twitter Survey on Everyday Use

Results and Analysis

Started as an idea of an SMS platform in 2006

Jack sent the first message on Twitter on March 21, 2006 9:50pm. It read, "just setting up my twttr". Source: Jack sent the first message on Twitter on March 21, 2006 9:50pm. It read, "just setting up my twttr".

Jack Dorsey

At present892million subscribers

A patent has been granted to Twitter’s whole ecosystem

Source: http://twopcharts.com/twitteractivitymonitor

How Twitter works

#FollowHer #FollowMe

#connecting #interacting

#universal#quick #easy

#open

#just140#IamAfan

#linkspeople to different kinds of information and content

#linkspeople to a collegial online interfacing

Why Twitter?

First, a person need not be in a group or needed to join a group before she can interact.

Second, it has a universal nature. Anything a person decides to say or to announce in Twitter may be heard by everyone through the use of a simple hashtag.

Third, it is able to address alienation among strangers by bringing a modern day method of collegial online interfacing— brief statement, credibility of information, and silent listening of the personal sentiments posted loudly in different ways.

Survey Results

Created in Google form and launched in Twitter for 14days.Complete survey analytics: https://docs.google.com/a/delasalle.ph/forms/d/11Ho5wLukxFkqmfDPyIut8yHyWZNHTNQPb1BQ34SLdbo/viewanalytics

62%

38%

Geographic location of the Respondents

95%

2%

2%

44%

44%

7%4%

Physical Agebelow 20 yrs old 20-29 yrs old 30-39 yrs old 40 and above

How many accounts does the individual has?

35% 8% 2%

to share my moods or feelings

to react by approving

to cite a fact, opinion or information

to converse or interact

0 5 10 15 20 25 30 35

22

15

17

17

21

16

31

3

What are the different ways the individual

tweet?

Series1

in the morning

26%

during noon19%

at night56%

Best time to tweet

Why follow a particular person?

Why follow a particular person?

the person is a friend i like23

the utility I get from the tweets sent by the person

the person is an interesting stranger

16the surprises i get from the tweets sent by the person

the person is an annoying stranger18

he surprises i get from the tweets sent by the person

the person is an expert in his field28

the utility I get from the tweets sent by the person

the person is a celebrity 24the high visibility of the person in twitter

i came across the person as suggested by twitter 19

the high visibility of the person in twitter

others16

the high visibility of the person in twitter

On gratification

Describe Twitter in one word.

Individuals by default are already always in social relations.

Emmanuel Levinas

Survey ResultsTwitter is ideal to use to build professional networks.

It enables self expression of “thinking” thoughts.

It provides opportunities for intelligent conversations.

New culture of reciprocity!

TWITTER is for the modern online tribe with no leader.

Is Twitter #pervasive, #persistent or #persuasive?It is a persuasive technology designed to change attitudes or behaviors of the users through social influence, thinking kinships, and a gratifying social situations.

It possesses all the essential elements of a persuasive technology (using B.J. Fogg’s model, 2002)– the individuals as social actors, the tools to link and interface in a web fashion and serves as the media that enables causal relationships.

There’s an entire universe in every single

tweet, and it all really depends on the content as far as how it’s going

to spread. – Jack Dorsey

Danke. Merci. Tack. Gracias.

Terima kasih. Graci. Salamat. #TYVM

Victoria Pineda email address: mavic.pineda@delasalle.ph