Post on 11-Feb-2018
1
THE WORLDS FIRST AND PREMIER AUTOMATIC
PLAY-IN DEVICE
Now Available for String Instruments and Drums
Acoustic Electric and Bass Guitar
Mandolin Violin Viola Cello Double Bass amp Ukulele
Percussion Instrument Drum
The ToneRite
PRODUCT AND PROCESS WORKS IN
TWO SIMPLE STEPS
First to unlock the maximum potential of your instrumenthellip
The play-in de-dampening process is a well-known phenomenon that occurs when wood instruments are played
regularly for many years Through on-going research ToneRite has developed automatic play-in technology
that can rapidly and safely take your instrument to its highest potential in less than a week The
ToneRite is nearly silent lasts a lifetime and will improve your instruments tone volume and playability
whenever you are not playing it yourself
Second to keep your instrument at its besthellip
The ToneRite is also great for keeping your instrument in top playing shape As instruments go un-played they
begin to build up a natural tension which results in the gradual loss of tonal quality Continual use of the
ToneRite allows your instrument to be ready for you whenever you have the inspiration to
play Your instrument is at its best all the time
2
THE SECRET
BEHIND THE TONERITE IS
its ability to (continually) produce and efficiently transfer vibrational energy into an
instrument safely recreating and magnifying the physics that occur naturally while playing This stimulation
produces a change to the integrated components within an instrument and increases their ability to resonate
together as a whole The result is added volume and instruments that are easier to play with a sound that is
more full and balanced Not only will your instrument sound better but the notes themselves will
come easier allowing you to play more difficult passages with less fatigue
NOT ONLY ENHANCING THE SOUND
OF YOUR INSTRUMENT -
BUT REVOLUTIONIZING IT
The ToneRite has been designed for musicians who are interested in getting the most out of their
instruments and having their instrument ready to play at a momentrsquos notice Each instrument is a unique and
prized possession of its owner and that keeping them sounding their best instills a sense of pride and helps to
foster the relationship that forms between instrument and player
The Play-in Process Relieving tension allows the instrument to vibrate freely As a result your instrument becomes
incredibly responsive problem notes improve less bow pressure or fretting pressure is required the
sound comes more quickly with less effort and the overall quality of tone improves
The ToneRitereg mounts on the bridge for violins violas cellos and the double bass and on the strings for guitars bass guitars mandolins and ukuleles In this manner the ToneRitereg naturally transfers vibrations through the bridge and into the instrument just as the strings do when you play The amplitude and frequency have been optimized to achieve greater results than playing yourself while providing nearly silent operation The play-in process can be accelerated and you should see moderate to large gains in tone balance resonance and playability A lot of older instruments really score well in increasing the lsquoplayabilityrsquo or how easy a note is to pull from your instrument A lighter touch more dynamic range etc These effects while lasting are not entirely permanent It is well known that many times after a gig an instrument sounds better than before or during The simple fact is that we have found the ToneRitereg can have your instrument lsquowarmed uprsquo and ready to go whenever you are
3
ToneRite Inc
2014 Company Fact Sheet
ToneRite Inc is a leading research and development firm in the field of Acoustical Physics Its product the ToneRitereg is
the worlds most advanced and premier play-in device Significantly accelerating the play-in process and providing
increased tone playability and balance the ToneRite makes all of this available in a nearly silent high quality and
portable manner ToneRite Inc manufacturers a line of ToneRite models for nine different string instruments and has just
released the first model from their percussion line ToneRite for drums
Employees 1-10
Headquarters PO Box 5271
Gainesville FL 32601
Type Privately Held
Founded 2007
Website wwwToneRitecom
Key Executives Augi Lye Inventor
Valerie Sheehan President amp CEO
History
For centuries well-versed musicians and luthiers have acknowledged the importance of playing instruments
regularly to achieve and maintain their optimum sound However when accomplished musician and engineer
Agapitus ldquoAugirdquo Lye purchased a new cello he lacked the time necessary to adequately play-in the
instrument Utilizing his knowledge of acoustical physics and leaning on his engineering background Lye
built a prototype that would become the ToneRite
Surprised by the tonal improvements that had occurred in Lyersquos cello in such a short time his luthier fellow
musicians and professionals urged him to continue his research and it was from his exploration that
ToneRite was born
Through their ambitious studies of acoustical physics advanced signal processing engineering and practiced
musicians the ToneRite team have spent years perfecting the science of play-in Finally by uniting tradition
with technology ToneRite has collaborated with luthiers and musicians from around the world to conduct
meticulous research of the play-in process This dedication to their fieldrsquos advancement has brought the
ToneRite play-in device to fruition
The ToneRite Signaturereg was the first commercially available product from ToneRite Inc in early
2007 Currently ToneRite Inc manufactures nine different ToneRite models for a variety of string
instruments ToneRite Inc has just released the first model in their new percussion line ToneRite for drums
4
Core Values
Personal Entrepreneurship and Accountability - Our employees are empowered to take ownership We
function and operate transparently our business is balanced with structure flexibility and risk taking Our
employees constantly innovate create and adapt to change We encourage creative thinking and continuous
learning
Customer Focus and Bonding - Our employees share our customerrsquos appreciation and love of music We
strive to create long-term relationships with them and respond to their passion We build customer loyalty by
fostering a sense of community among ourselves and between clients
Collaboration and Teamwork - Our employees understand that teams share their success so we collaborate to
harness our collective strengths We believe diversity -in all its formsmdashstrengthens innovation We infuse fun
enjoyment and humor into our work
Customer Service
The foundation of the ToneRite brand is its prestigious customer service Few companies today provide a more
personal and attentive buying experience from your initial purchase to continued support throughout the life
of your ToneRite Every ToneRite owner has a personal concierge at ToneRite who can be directly reached or
contacted through the web This service ensures no annoying automated phone system or lengthy waiting just
to have a question answered
5
ToneRite Inc
Executive Biography
Valerie Sheehan President amp CEO
Valerie Sheehan is president and chief executive officer of
ToneRite Inc She is based at ToneRitersquos headquarters in
Gainesville Fla
Sheehan graduated from the University of Florida in spring 2012
with a Bachelorrsquos degree in business administration with a
specialization in education and a minor in entrepreneurship An
avid entrepreneur with a generous spirit she became actively involved in the Gainesville
entrepreneurial scene organizing events for UFrsquos Entrepreneurship Club and its Innovation Hub
incubator the Gainesville Area Innovation Network and the Gainesville Technology Enterprise
Center
After graduating Sheehan dedicated herself to running ToneRite Inc She is devoted to the company
and its customersmdashto the point that she crosses the continent twice a year just to ldquospread the
ToneRite loverdquo visiting clients hosting clinics and hand-delivering ToneRite systems to a few lucky
artists and musicians
It was this diverse background that made Sheehan an ideal candidate for chief executive officer Her
experience in entrepreneurship and her passion for business amplify each other it is Sheehanrsquos
unwavering determination to overcome obstacles that has given ToneRite Inc the multi-national
prominence it has today
Sheehan remains committed to the business and to improving ToneRite products while creating and
maintaining relationships with clients Sheehan holds three core values as influence to her work ethic
and promotes these values throughout the entire company They include personal entrepreneurship
and accountability customer focus and bonding and collaboration and teamwork
Sheehans hard work and steadfast commitment have allowed ToneRite Inc to achieve recognition
from musicians both across the country and around the globe
For more information about ToneRite Inc and its activities please contact
Valerie Sheehan
President amp CEO
ToneRite Inc
vawaidtoneritecom
6
Artist Endorsements
Please follow this link to watch our artist endorsement video
I tested the ToneRite device on my new kit from the Pearl Reference Series line and really
liked the results These drums were already the best sounding drums I had played on over these 35
years after having played the best drums on the market already But the immediate improvement in
tone was really amazing after my first 3 days of using the device on my 22 main kick drum The
most impressive moment for me however was after leaving the device on my Masterworks snare
drum for 2 full days This drum was already an amazing sounding very rich woody drum with huge
volume A fully top of the line instrument
I came into my studio that afternoon to record another track for a client and was actually shocked by
what I not only heard but also felt from this snare drum The tone had completely changed the drum
became more focused and had a tighter more aggressive sound the volume had decreased due to the
overtones being more in control And the pitch of the drum was slightly higher than it was 2 days
before
This was honestly the most radical change on the whole drum kit and the change was 100 for the
better The feel aspect of the drum was totally unexpected There is a certain almost inexplicable
feeling that drummers want to get from the kick and snare when we groove and fill and so on that
feeling makes us feel more in control of what we are playing and has the reflection of what we
imagine we sound like Well as I hit that snare drum in those moments after removing the device I
had that exact feeling I really cant tell you how excited I was and still am
ATMA ANUR
As Neal Schon of the rock band JOURNEY said of Atma in ROLLING STONE
MAGAZINE Atma is the JIMI HENDRIX OF DRUMS the guitar players drummer
In the simplest of terms the ToneRite has given my 2009 Ludwig Classic Maple drums a
ldquoDEEP BREATHldquo of air The drums still have the same nature I like that However I believe we all
know the difference between a shallow breath and a deep breath My drums now seem to have
a larger lung capacity This is the best way for me to describe what has happened after using your
cool device
CHRIS WHIPPER LAYTON
Drummer Stevie Ray Vaughan and Kenny Wayne Shepherd Band
The ToneRite Rawks The ToneRite 3G was tested on a$10K Bourgeois guitar with stellar
results The Mids and Lows were markedly enhanced bringing this beautiful instrument to life
Listen for the 3G results on my upcoming 2013 record release that features- Jerry Goodman
(Mahavishnu Orchestra) Derek Sherinian (Dream Theater) Marco Minnemann (Joe Satriani) Atma
Anur (Cacophony) Chad Wackerman (Zappa) and Tony Franklin (Jimmy Page) Rawk
LINDSEY BOULLT - Guitarist
7
I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany
The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit
leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The
inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter
inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems
to have brought out the richness of the mahogany in more warm browns and and and reds and has
brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the
warmth and silky sustain of my guitars
ERIC STADLER - Guitarist
I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm
GARY HOEY - Guitarist
I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as
opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the
subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the
ToneRite do it for me I was impressed with the results and how it seemed to warm it up and
improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that
needed some playing time that I could not give it it also proved some great results in the tone of that
guitar both not high guitars but I really like them and the character they give me especially after the
help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help
keep it open
RICO THOMAS
Guitarist ndash New Song
Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an
instrument is being played or conveyed it is being ToneRited around the clock It opens up new
instruments wakes up those left unplayed for a while and keeps them all feeling played in and
warmed up for whenever I select one (or several) to play
PAUL STATMAN
Award winning mandolin player Actor Producer
I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on
my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the
middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not
playing the guitar as much as possible
PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award
Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument
Designer
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
2
THE SECRET
BEHIND THE TONERITE IS
its ability to (continually) produce and efficiently transfer vibrational energy into an
instrument safely recreating and magnifying the physics that occur naturally while playing This stimulation
produces a change to the integrated components within an instrument and increases their ability to resonate
together as a whole The result is added volume and instruments that are easier to play with a sound that is
more full and balanced Not only will your instrument sound better but the notes themselves will
come easier allowing you to play more difficult passages with less fatigue
NOT ONLY ENHANCING THE SOUND
OF YOUR INSTRUMENT -
BUT REVOLUTIONIZING IT
The ToneRite has been designed for musicians who are interested in getting the most out of their
instruments and having their instrument ready to play at a momentrsquos notice Each instrument is a unique and
prized possession of its owner and that keeping them sounding their best instills a sense of pride and helps to
foster the relationship that forms between instrument and player
The Play-in Process Relieving tension allows the instrument to vibrate freely As a result your instrument becomes
incredibly responsive problem notes improve less bow pressure or fretting pressure is required the
sound comes more quickly with less effort and the overall quality of tone improves
The ToneRitereg mounts on the bridge for violins violas cellos and the double bass and on the strings for guitars bass guitars mandolins and ukuleles In this manner the ToneRitereg naturally transfers vibrations through the bridge and into the instrument just as the strings do when you play The amplitude and frequency have been optimized to achieve greater results than playing yourself while providing nearly silent operation The play-in process can be accelerated and you should see moderate to large gains in tone balance resonance and playability A lot of older instruments really score well in increasing the lsquoplayabilityrsquo or how easy a note is to pull from your instrument A lighter touch more dynamic range etc These effects while lasting are not entirely permanent It is well known that many times after a gig an instrument sounds better than before or during The simple fact is that we have found the ToneRitereg can have your instrument lsquowarmed uprsquo and ready to go whenever you are
3
ToneRite Inc
2014 Company Fact Sheet
ToneRite Inc is a leading research and development firm in the field of Acoustical Physics Its product the ToneRitereg is
the worlds most advanced and premier play-in device Significantly accelerating the play-in process and providing
increased tone playability and balance the ToneRite makes all of this available in a nearly silent high quality and
portable manner ToneRite Inc manufacturers a line of ToneRite models for nine different string instruments and has just
released the first model from their percussion line ToneRite for drums
Employees 1-10
Headquarters PO Box 5271
Gainesville FL 32601
Type Privately Held
Founded 2007
Website wwwToneRitecom
Key Executives Augi Lye Inventor
Valerie Sheehan President amp CEO
History
For centuries well-versed musicians and luthiers have acknowledged the importance of playing instruments
regularly to achieve and maintain their optimum sound However when accomplished musician and engineer
Agapitus ldquoAugirdquo Lye purchased a new cello he lacked the time necessary to adequately play-in the
instrument Utilizing his knowledge of acoustical physics and leaning on his engineering background Lye
built a prototype that would become the ToneRite
Surprised by the tonal improvements that had occurred in Lyersquos cello in such a short time his luthier fellow
musicians and professionals urged him to continue his research and it was from his exploration that
ToneRite was born
Through their ambitious studies of acoustical physics advanced signal processing engineering and practiced
musicians the ToneRite team have spent years perfecting the science of play-in Finally by uniting tradition
with technology ToneRite has collaborated with luthiers and musicians from around the world to conduct
meticulous research of the play-in process This dedication to their fieldrsquos advancement has brought the
ToneRite play-in device to fruition
The ToneRite Signaturereg was the first commercially available product from ToneRite Inc in early
2007 Currently ToneRite Inc manufactures nine different ToneRite models for a variety of string
instruments ToneRite Inc has just released the first model in their new percussion line ToneRite for drums
4
Core Values
Personal Entrepreneurship and Accountability - Our employees are empowered to take ownership We
function and operate transparently our business is balanced with structure flexibility and risk taking Our
employees constantly innovate create and adapt to change We encourage creative thinking and continuous
learning
Customer Focus and Bonding - Our employees share our customerrsquos appreciation and love of music We
strive to create long-term relationships with them and respond to their passion We build customer loyalty by
fostering a sense of community among ourselves and between clients
Collaboration and Teamwork - Our employees understand that teams share their success so we collaborate to
harness our collective strengths We believe diversity -in all its formsmdashstrengthens innovation We infuse fun
enjoyment and humor into our work
Customer Service
The foundation of the ToneRite brand is its prestigious customer service Few companies today provide a more
personal and attentive buying experience from your initial purchase to continued support throughout the life
of your ToneRite Every ToneRite owner has a personal concierge at ToneRite who can be directly reached or
contacted through the web This service ensures no annoying automated phone system or lengthy waiting just
to have a question answered
5
ToneRite Inc
Executive Biography
Valerie Sheehan President amp CEO
Valerie Sheehan is president and chief executive officer of
ToneRite Inc She is based at ToneRitersquos headquarters in
Gainesville Fla
Sheehan graduated from the University of Florida in spring 2012
with a Bachelorrsquos degree in business administration with a
specialization in education and a minor in entrepreneurship An
avid entrepreneur with a generous spirit she became actively involved in the Gainesville
entrepreneurial scene organizing events for UFrsquos Entrepreneurship Club and its Innovation Hub
incubator the Gainesville Area Innovation Network and the Gainesville Technology Enterprise
Center
After graduating Sheehan dedicated herself to running ToneRite Inc She is devoted to the company
and its customersmdashto the point that she crosses the continent twice a year just to ldquospread the
ToneRite loverdquo visiting clients hosting clinics and hand-delivering ToneRite systems to a few lucky
artists and musicians
It was this diverse background that made Sheehan an ideal candidate for chief executive officer Her
experience in entrepreneurship and her passion for business amplify each other it is Sheehanrsquos
unwavering determination to overcome obstacles that has given ToneRite Inc the multi-national
prominence it has today
Sheehan remains committed to the business and to improving ToneRite products while creating and
maintaining relationships with clients Sheehan holds three core values as influence to her work ethic
and promotes these values throughout the entire company They include personal entrepreneurship
and accountability customer focus and bonding and collaboration and teamwork
Sheehans hard work and steadfast commitment have allowed ToneRite Inc to achieve recognition
from musicians both across the country and around the globe
For more information about ToneRite Inc and its activities please contact
Valerie Sheehan
President amp CEO
ToneRite Inc
vawaidtoneritecom
6
Artist Endorsements
Please follow this link to watch our artist endorsement video
I tested the ToneRite device on my new kit from the Pearl Reference Series line and really
liked the results These drums were already the best sounding drums I had played on over these 35
years after having played the best drums on the market already But the immediate improvement in
tone was really amazing after my first 3 days of using the device on my 22 main kick drum The
most impressive moment for me however was after leaving the device on my Masterworks snare
drum for 2 full days This drum was already an amazing sounding very rich woody drum with huge
volume A fully top of the line instrument
I came into my studio that afternoon to record another track for a client and was actually shocked by
what I not only heard but also felt from this snare drum The tone had completely changed the drum
became more focused and had a tighter more aggressive sound the volume had decreased due to the
overtones being more in control And the pitch of the drum was slightly higher than it was 2 days
before
This was honestly the most radical change on the whole drum kit and the change was 100 for the
better The feel aspect of the drum was totally unexpected There is a certain almost inexplicable
feeling that drummers want to get from the kick and snare when we groove and fill and so on that
feeling makes us feel more in control of what we are playing and has the reflection of what we
imagine we sound like Well as I hit that snare drum in those moments after removing the device I
had that exact feeling I really cant tell you how excited I was and still am
ATMA ANUR
As Neal Schon of the rock band JOURNEY said of Atma in ROLLING STONE
MAGAZINE Atma is the JIMI HENDRIX OF DRUMS the guitar players drummer
In the simplest of terms the ToneRite has given my 2009 Ludwig Classic Maple drums a
ldquoDEEP BREATHldquo of air The drums still have the same nature I like that However I believe we all
know the difference between a shallow breath and a deep breath My drums now seem to have
a larger lung capacity This is the best way for me to describe what has happened after using your
cool device
CHRIS WHIPPER LAYTON
Drummer Stevie Ray Vaughan and Kenny Wayne Shepherd Band
The ToneRite Rawks The ToneRite 3G was tested on a$10K Bourgeois guitar with stellar
results The Mids and Lows were markedly enhanced bringing this beautiful instrument to life
Listen for the 3G results on my upcoming 2013 record release that features- Jerry Goodman
(Mahavishnu Orchestra) Derek Sherinian (Dream Theater) Marco Minnemann (Joe Satriani) Atma
Anur (Cacophony) Chad Wackerman (Zappa) and Tony Franklin (Jimmy Page) Rawk
LINDSEY BOULLT - Guitarist
7
I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany
The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit
leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The
inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter
inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems
to have brought out the richness of the mahogany in more warm browns and and and reds and has
brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the
warmth and silky sustain of my guitars
ERIC STADLER - Guitarist
I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm
GARY HOEY - Guitarist
I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as
opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the
subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the
ToneRite do it for me I was impressed with the results and how it seemed to warm it up and
improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that
needed some playing time that I could not give it it also proved some great results in the tone of that
guitar both not high guitars but I really like them and the character they give me especially after the
help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help
keep it open
RICO THOMAS
Guitarist ndash New Song
Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an
instrument is being played or conveyed it is being ToneRited around the clock It opens up new
instruments wakes up those left unplayed for a while and keeps them all feeling played in and
warmed up for whenever I select one (or several) to play
PAUL STATMAN
Award winning mandolin player Actor Producer
I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on
my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the
middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not
playing the guitar as much as possible
PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award
Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument
Designer
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
3
ToneRite Inc
2014 Company Fact Sheet
ToneRite Inc is a leading research and development firm in the field of Acoustical Physics Its product the ToneRitereg is
the worlds most advanced and premier play-in device Significantly accelerating the play-in process and providing
increased tone playability and balance the ToneRite makes all of this available in a nearly silent high quality and
portable manner ToneRite Inc manufacturers a line of ToneRite models for nine different string instruments and has just
released the first model from their percussion line ToneRite for drums
Employees 1-10
Headquarters PO Box 5271
Gainesville FL 32601
Type Privately Held
Founded 2007
Website wwwToneRitecom
Key Executives Augi Lye Inventor
Valerie Sheehan President amp CEO
History
For centuries well-versed musicians and luthiers have acknowledged the importance of playing instruments
regularly to achieve and maintain their optimum sound However when accomplished musician and engineer
Agapitus ldquoAugirdquo Lye purchased a new cello he lacked the time necessary to adequately play-in the
instrument Utilizing his knowledge of acoustical physics and leaning on his engineering background Lye
built a prototype that would become the ToneRite
Surprised by the tonal improvements that had occurred in Lyersquos cello in such a short time his luthier fellow
musicians and professionals urged him to continue his research and it was from his exploration that
ToneRite was born
Through their ambitious studies of acoustical physics advanced signal processing engineering and practiced
musicians the ToneRite team have spent years perfecting the science of play-in Finally by uniting tradition
with technology ToneRite has collaborated with luthiers and musicians from around the world to conduct
meticulous research of the play-in process This dedication to their fieldrsquos advancement has brought the
ToneRite play-in device to fruition
The ToneRite Signaturereg was the first commercially available product from ToneRite Inc in early
2007 Currently ToneRite Inc manufactures nine different ToneRite models for a variety of string
instruments ToneRite Inc has just released the first model in their new percussion line ToneRite for drums
4
Core Values
Personal Entrepreneurship and Accountability - Our employees are empowered to take ownership We
function and operate transparently our business is balanced with structure flexibility and risk taking Our
employees constantly innovate create and adapt to change We encourage creative thinking and continuous
learning
Customer Focus and Bonding - Our employees share our customerrsquos appreciation and love of music We
strive to create long-term relationships with them and respond to their passion We build customer loyalty by
fostering a sense of community among ourselves and between clients
Collaboration and Teamwork - Our employees understand that teams share their success so we collaborate to
harness our collective strengths We believe diversity -in all its formsmdashstrengthens innovation We infuse fun
enjoyment and humor into our work
Customer Service
The foundation of the ToneRite brand is its prestigious customer service Few companies today provide a more
personal and attentive buying experience from your initial purchase to continued support throughout the life
of your ToneRite Every ToneRite owner has a personal concierge at ToneRite who can be directly reached or
contacted through the web This service ensures no annoying automated phone system or lengthy waiting just
to have a question answered
5
ToneRite Inc
Executive Biography
Valerie Sheehan President amp CEO
Valerie Sheehan is president and chief executive officer of
ToneRite Inc She is based at ToneRitersquos headquarters in
Gainesville Fla
Sheehan graduated from the University of Florida in spring 2012
with a Bachelorrsquos degree in business administration with a
specialization in education and a minor in entrepreneurship An
avid entrepreneur with a generous spirit she became actively involved in the Gainesville
entrepreneurial scene organizing events for UFrsquos Entrepreneurship Club and its Innovation Hub
incubator the Gainesville Area Innovation Network and the Gainesville Technology Enterprise
Center
After graduating Sheehan dedicated herself to running ToneRite Inc She is devoted to the company
and its customersmdashto the point that she crosses the continent twice a year just to ldquospread the
ToneRite loverdquo visiting clients hosting clinics and hand-delivering ToneRite systems to a few lucky
artists and musicians
It was this diverse background that made Sheehan an ideal candidate for chief executive officer Her
experience in entrepreneurship and her passion for business amplify each other it is Sheehanrsquos
unwavering determination to overcome obstacles that has given ToneRite Inc the multi-national
prominence it has today
Sheehan remains committed to the business and to improving ToneRite products while creating and
maintaining relationships with clients Sheehan holds three core values as influence to her work ethic
and promotes these values throughout the entire company They include personal entrepreneurship
and accountability customer focus and bonding and collaboration and teamwork
Sheehans hard work and steadfast commitment have allowed ToneRite Inc to achieve recognition
from musicians both across the country and around the globe
For more information about ToneRite Inc and its activities please contact
Valerie Sheehan
President amp CEO
ToneRite Inc
vawaidtoneritecom
6
Artist Endorsements
Please follow this link to watch our artist endorsement video
I tested the ToneRite device on my new kit from the Pearl Reference Series line and really
liked the results These drums were already the best sounding drums I had played on over these 35
years after having played the best drums on the market already But the immediate improvement in
tone was really amazing after my first 3 days of using the device on my 22 main kick drum The
most impressive moment for me however was after leaving the device on my Masterworks snare
drum for 2 full days This drum was already an amazing sounding very rich woody drum with huge
volume A fully top of the line instrument
I came into my studio that afternoon to record another track for a client and was actually shocked by
what I not only heard but also felt from this snare drum The tone had completely changed the drum
became more focused and had a tighter more aggressive sound the volume had decreased due to the
overtones being more in control And the pitch of the drum was slightly higher than it was 2 days
before
This was honestly the most radical change on the whole drum kit and the change was 100 for the
better The feel aspect of the drum was totally unexpected There is a certain almost inexplicable
feeling that drummers want to get from the kick and snare when we groove and fill and so on that
feeling makes us feel more in control of what we are playing and has the reflection of what we
imagine we sound like Well as I hit that snare drum in those moments after removing the device I
had that exact feeling I really cant tell you how excited I was and still am
ATMA ANUR
As Neal Schon of the rock band JOURNEY said of Atma in ROLLING STONE
MAGAZINE Atma is the JIMI HENDRIX OF DRUMS the guitar players drummer
In the simplest of terms the ToneRite has given my 2009 Ludwig Classic Maple drums a
ldquoDEEP BREATHldquo of air The drums still have the same nature I like that However I believe we all
know the difference between a shallow breath and a deep breath My drums now seem to have
a larger lung capacity This is the best way for me to describe what has happened after using your
cool device
CHRIS WHIPPER LAYTON
Drummer Stevie Ray Vaughan and Kenny Wayne Shepherd Band
The ToneRite Rawks The ToneRite 3G was tested on a$10K Bourgeois guitar with stellar
results The Mids and Lows were markedly enhanced bringing this beautiful instrument to life
Listen for the 3G results on my upcoming 2013 record release that features- Jerry Goodman
(Mahavishnu Orchestra) Derek Sherinian (Dream Theater) Marco Minnemann (Joe Satriani) Atma
Anur (Cacophony) Chad Wackerman (Zappa) and Tony Franklin (Jimmy Page) Rawk
LINDSEY BOULLT - Guitarist
7
I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany
The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit
leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The
inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter
inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems
to have brought out the richness of the mahogany in more warm browns and and and reds and has
brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the
warmth and silky sustain of my guitars
ERIC STADLER - Guitarist
I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm
GARY HOEY - Guitarist
I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as
opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the
subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the
ToneRite do it for me I was impressed with the results and how it seemed to warm it up and
improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that
needed some playing time that I could not give it it also proved some great results in the tone of that
guitar both not high guitars but I really like them and the character they give me especially after the
help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help
keep it open
RICO THOMAS
Guitarist ndash New Song
Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an
instrument is being played or conveyed it is being ToneRited around the clock It opens up new
instruments wakes up those left unplayed for a while and keeps them all feeling played in and
warmed up for whenever I select one (or several) to play
PAUL STATMAN
Award winning mandolin player Actor Producer
I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on
my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the
middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not
playing the guitar as much as possible
PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award
Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument
Designer
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
4
Core Values
Personal Entrepreneurship and Accountability - Our employees are empowered to take ownership We
function and operate transparently our business is balanced with structure flexibility and risk taking Our
employees constantly innovate create and adapt to change We encourage creative thinking and continuous
learning
Customer Focus and Bonding - Our employees share our customerrsquos appreciation and love of music We
strive to create long-term relationships with them and respond to their passion We build customer loyalty by
fostering a sense of community among ourselves and between clients
Collaboration and Teamwork - Our employees understand that teams share their success so we collaborate to
harness our collective strengths We believe diversity -in all its formsmdashstrengthens innovation We infuse fun
enjoyment and humor into our work
Customer Service
The foundation of the ToneRite brand is its prestigious customer service Few companies today provide a more
personal and attentive buying experience from your initial purchase to continued support throughout the life
of your ToneRite Every ToneRite owner has a personal concierge at ToneRite who can be directly reached or
contacted through the web This service ensures no annoying automated phone system or lengthy waiting just
to have a question answered
5
ToneRite Inc
Executive Biography
Valerie Sheehan President amp CEO
Valerie Sheehan is president and chief executive officer of
ToneRite Inc She is based at ToneRitersquos headquarters in
Gainesville Fla
Sheehan graduated from the University of Florida in spring 2012
with a Bachelorrsquos degree in business administration with a
specialization in education and a minor in entrepreneurship An
avid entrepreneur with a generous spirit she became actively involved in the Gainesville
entrepreneurial scene organizing events for UFrsquos Entrepreneurship Club and its Innovation Hub
incubator the Gainesville Area Innovation Network and the Gainesville Technology Enterprise
Center
After graduating Sheehan dedicated herself to running ToneRite Inc She is devoted to the company
and its customersmdashto the point that she crosses the continent twice a year just to ldquospread the
ToneRite loverdquo visiting clients hosting clinics and hand-delivering ToneRite systems to a few lucky
artists and musicians
It was this diverse background that made Sheehan an ideal candidate for chief executive officer Her
experience in entrepreneurship and her passion for business amplify each other it is Sheehanrsquos
unwavering determination to overcome obstacles that has given ToneRite Inc the multi-national
prominence it has today
Sheehan remains committed to the business and to improving ToneRite products while creating and
maintaining relationships with clients Sheehan holds three core values as influence to her work ethic
and promotes these values throughout the entire company They include personal entrepreneurship
and accountability customer focus and bonding and collaboration and teamwork
Sheehans hard work and steadfast commitment have allowed ToneRite Inc to achieve recognition
from musicians both across the country and around the globe
For more information about ToneRite Inc and its activities please contact
Valerie Sheehan
President amp CEO
ToneRite Inc
vawaidtoneritecom
6
Artist Endorsements
Please follow this link to watch our artist endorsement video
I tested the ToneRite device on my new kit from the Pearl Reference Series line and really
liked the results These drums were already the best sounding drums I had played on over these 35
years after having played the best drums on the market already But the immediate improvement in
tone was really amazing after my first 3 days of using the device on my 22 main kick drum The
most impressive moment for me however was after leaving the device on my Masterworks snare
drum for 2 full days This drum was already an amazing sounding very rich woody drum with huge
volume A fully top of the line instrument
I came into my studio that afternoon to record another track for a client and was actually shocked by
what I not only heard but also felt from this snare drum The tone had completely changed the drum
became more focused and had a tighter more aggressive sound the volume had decreased due to the
overtones being more in control And the pitch of the drum was slightly higher than it was 2 days
before
This was honestly the most radical change on the whole drum kit and the change was 100 for the
better The feel aspect of the drum was totally unexpected There is a certain almost inexplicable
feeling that drummers want to get from the kick and snare when we groove and fill and so on that
feeling makes us feel more in control of what we are playing and has the reflection of what we
imagine we sound like Well as I hit that snare drum in those moments after removing the device I
had that exact feeling I really cant tell you how excited I was and still am
ATMA ANUR
As Neal Schon of the rock band JOURNEY said of Atma in ROLLING STONE
MAGAZINE Atma is the JIMI HENDRIX OF DRUMS the guitar players drummer
In the simplest of terms the ToneRite has given my 2009 Ludwig Classic Maple drums a
ldquoDEEP BREATHldquo of air The drums still have the same nature I like that However I believe we all
know the difference between a shallow breath and a deep breath My drums now seem to have
a larger lung capacity This is the best way for me to describe what has happened after using your
cool device
CHRIS WHIPPER LAYTON
Drummer Stevie Ray Vaughan and Kenny Wayne Shepherd Band
The ToneRite Rawks The ToneRite 3G was tested on a$10K Bourgeois guitar with stellar
results The Mids and Lows were markedly enhanced bringing this beautiful instrument to life
Listen for the 3G results on my upcoming 2013 record release that features- Jerry Goodman
(Mahavishnu Orchestra) Derek Sherinian (Dream Theater) Marco Minnemann (Joe Satriani) Atma
Anur (Cacophony) Chad Wackerman (Zappa) and Tony Franklin (Jimmy Page) Rawk
LINDSEY BOULLT - Guitarist
7
I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany
The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit
leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The
inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter
inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems
to have brought out the richness of the mahogany in more warm browns and and and reds and has
brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the
warmth and silky sustain of my guitars
ERIC STADLER - Guitarist
I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm
GARY HOEY - Guitarist
I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as
opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the
subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the
ToneRite do it for me I was impressed with the results and how it seemed to warm it up and
improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that
needed some playing time that I could not give it it also proved some great results in the tone of that
guitar both not high guitars but I really like them and the character they give me especially after the
help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help
keep it open
RICO THOMAS
Guitarist ndash New Song
Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an
instrument is being played or conveyed it is being ToneRited around the clock It opens up new
instruments wakes up those left unplayed for a while and keeps them all feeling played in and
warmed up for whenever I select one (or several) to play
PAUL STATMAN
Award winning mandolin player Actor Producer
I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on
my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the
middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not
playing the guitar as much as possible
PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award
Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument
Designer
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
5
ToneRite Inc
Executive Biography
Valerie Sheehan President amp CEO
Valerie Sheehan is president and chief executive officer of
ToneRite Inc She is based at ToneRitersquos headquarters in
Gainesville Fla
Sheehan graduated from the University of Florida in spring 2012
with a Bachelorrsquos degree in business administration with a
specialization in education and a minor in entrepreneurship An
avid entrepreneur with a generous spirit she became actively involved in the Gainesville
entrepreneurial scene organizing events for UFrsquos Entrepreneurship Club and its Innovation Hub
incubator the Gainesville Area Innovation Network and the Gainesville Technology Enterprise
Center
After graduating Sheehan dedicated herself to running ToneRite Inc She is devoted to the company
and its customersmdashto the point that she crosses the continent twice a year just to ldquospread the
ToneRite loverdquo visiting clients hosting clinics and hand-delivering ToneRite systems to a few lucky
artists and musicians
It was this diverse background that made Sheehan an ideal candidate for chief executive officer Her
experience in entrepreneurship and her passion for business amplify each other it is Sheehanrsquos
unwavering determination to overcome obstacles that has given ToneRite Inc the multi-national
prominence it has today
Sheehan remains committed to the business and to improving ToneRite products while creating and
maintaining relationships with clients Sheehan holds three core values as influence to her work ethic
and promotes these values throughout the entire company They include personal entrepreneurship
and accountability customer focus and bonding and collaboration and teamwork
Sheehans hard work and steadfast commitment have allowed ToneRite Inc to achieve recognition
from musicians both across the country and around the globe
For more information about ToneRite Inc and its activities please contact
Valerie Sheehan
President amp CEO
ToneRite Inc
vawaidtoneritecom
6
Artist Endorsements
Please follow this link to watch our artist endorsement video
I tested the ToneRite device on my new kit from the Pearl Reference Series line and really
liked the results These drums were already the best sounding drums I had played on over these 35
years after having played the best drums on the market already But the immediate improvement in
tone was really amazing after my first 3 days of using the device on my 22 main kick drum The
most impressive moment for me however was after leaving the device on my Masterworks snare
drum for 2 full days This drum was already an amazing sounding very rich woody drum with huge
volume A fully top of the line instrument
I came into my studio that afternoon to record another track for a client and was actually shocked by
what I not only heard but also felt from this snare drum The tone had completely changed the drum
became more focused and had a tighter more aggressive sound the volume had decreased due to the
overtones being more in control And the pitch of the drum was slightly higher than it was 2 days
before
This was honestly the most radical change on the whole drum kit and the change was 100 for the
better The feel aspect of the drum was totally unexpected There is a certain almost inexplicable
feeling that drummers want to get from the kick and snare when we groove and fill and so on that
feeling makes us feel more in control of what we are playing and has the reflection of what we
imagine we sound like Well as I hit that snare drum in those moments after removing the device I
had that exact feeling I really cant tell you how excited I was and still am
ATMA ANUR
As Neal Schon of the rock band JOURNEY said of Atma in ROLLING STONE
MAGAZINE Atma is the JIMI HENDRIX OF DRUMS the guitar players drummer
In the simplest of terms the ToneRite has given my 2009 Ludwig Classic Maple drums a
ldquoDEEP BREATHldquo of air The drums still have the same nature I like that However I believe we all
know the difference between a shallow breath and a deep breath My drums now seem to have
a larger lung capacity This is the best way for me to describe what has happened after using your
cool device
CHRIS WHIPPER LAYTON
Drummer Stevie Ray Vaughan and Kenny Wayne Shepherd Band
The ToneRite Rawks The ToneRite 3G was tested on a$10K Bourgeois guitar with stellar
results The Mids and Lows were markedly enhanced bringing this beautiful instrument to life
Listen for the 3G results on my upcoming 2013 record release that features- Jerry Goodman
(Mahavishnu Orchestra) Derek Sherinian (Dream Theater) Marco Minnemann (Joe Satriani) Atma
Anur (Cacophony) Chad Wackerman (Zappa) and Tony Franklin (Jimmy Page) Rawk
LINDSEY BOULLT - Guitarist
7
I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany
The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit
leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The
inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter
inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems
to have brought out the richness of the mahogany in more warm browns and and and reds and has
brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the
warmth and silky sustain of my guitars
ERIC STADLER - Guitarist
I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm
GARY HOEY - Guitarist
I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as
opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the
subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the
ToneRite do it for me I was impressed with the results and how it seemed to warm it up and
improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that
needed some playing time that I could not give it it also proved some great results in the tone of that
guitar both not high guitars but I really like them and the character they give me especially after the
help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help
keep it open
RICO THOMAS
Guitarist ndash New Song
Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an
instrument is being played or conveyed it is being ToneRited around the clock It opens up new
instruments wakes up those left unplayed for a while and keeps them all feeling played in and
warmed up for whenever I select one (or several) to play
PAUL STATMAN
Award winning mandolin player Actor Producer
I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on
my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the
middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not
playing the guitar as much as possible
PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award
Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument
Designer
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
6
Artist Endorsements
Please follow this link to watch our artist endorsement video
I tested the ToneRite device on my new kit from the Pearl Reference Series line and really
liked the results These drums were already the best sounding drums I had played on over these 35
years after having played the best drums on the market already But the immediate improvement in
tone was really amazing after my first 3 days of using the device on my 22 main kick drum The
most impressive moment for me however was after leaving the device on my Masterworks snare
drum for 2 full days This drum was already an amazing sounding very rich woody drum with huge
volume A fully top of the line instrument
I came into my studio that afternoon to record another track for a client and was actually shocked by
what I not only heard but also felt from this snare drum The tone had completely changed the drum
became more focused and had a tighter more aggressive sound the volume had decreased due to the
overtones being more in control And the pitch of the drum was slightly higher than it was 2 days
before
This was honestly the most radical change on the whole drum kit and the change was 100 for the
better The feel aspect of the drum was totally unexpected There is a certain almost inexplicable
feeling that drummers want to get from the kick and snare when we groove and fill and so on that
feeling makes us feel more in control of what we are playing and has the reflection of what we
imagine we sound like Well as I hit that snare drum in those moments after removing the device I
had that exact feeling I really cant tell you how excited I was and still am
ATMA ANUR
As Neal Schon of the rock band JOURNEY said of Atma in ROLLING STONE
MAGAZINE Atma is the JIMI HENDRIX OF DRUMS the guitar players drummer
In the simplest of terms the ToneRite has given my 2009 Ludwig Classic Maple drums a
ldquoDEEP BREATHldquo of air The drums still have the same nature I like that However I believe we all
know the difference between a shallow breath and a deep breath My drums now seem to have
a larger lung capacity This is the best way for me to describe what has happened after using your
cool device
CHRIS WHIPPER LAYTON
Drummer Stevie Ray Vaughan and Kenny Wayne Shepherd Band
The ToneRite Rawks The ToneRite 3G was tested on a$10K Bourgeois guitar with stellar
results The Mids and Lows were markedly enhanced bringing this beautiful instrument to life
Listen for the 3G results on my upcoming 2013 record release that features- Jerry Goodman
(Mahavishnu Orchestra) Derek Sherinian (Dream Theater) Marco Minnemann (Joe Satriani) Atma
Anur (Cacophony) Chad Wackerman (Zappa) and Tony Franklin (Jimmy Page) Rawk
LINDSEY BOULLT - Guitarist
7
I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany
The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit
leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The
inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter
inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems
to have brought out the richness of the mahogany in more warm browns and and and reds and has
brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the
warmth and silky sustain of my guitars
ERIC STADLER - Guitarist
I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm
GARY HOEY - Guitarist
I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as
opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the
subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the
ToneRite do it for me I was impressed with the results and how it seemed to warm it up and
improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that
needed some playing time that I could not give it it also proved some great results in the tone of that
guitar both not high guitars but I really like them and the character they give me especially after the
help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help
keep it open
RICO THOMAS
Guitarist ndash New Song
Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an
instrument is being played or conveyed it is being ToneRited around the clock It opens up new
instruments wakes up those left unplayed for a while and keeps them all feeling played in and
warmed up for whenever I select one (or several) to play
PAUL STATMAN
Award winning mandolin player Actor Producer
I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on
my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the
middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not
playing the guitar as much as possible
PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award
Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument
Designer
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
7
I used the ToneRite on my custom 7 string carved from only one piece of rare Honduran mahogany
The fretboard is ebony It is a solid body utilizing a Kahler 2227 bridge which is a self contained unit
leaving the backside with no cavities It is Buzz Feiten certified and has 24 jumbo nickel frets The
inlays are true black mother of pearl one of the few guitars in the world with it and has a quarter
inch longer neck symmetry The ToneRite has made the overall tone more complex and rich it seems
to have brought out the richness of the mahogany in more warm browns and and and reds and has
brought it more sustain and width as well I will def keep using the ToneRite tofurther enhance the
warmth and silky sustain of my guitars
ERIC STADLER - Guitarist
I tried the ToneRite on my Taylor acoustic guitar and it sounds great More open and warm
GARY HOEY - Guitarist
I used my ToneRite on my Washburn dreadnot that has a maple body that felt a little stiff and not as
opened as I would of liked in the past I would bring guitars it to my shows and leave it out by the
subs in the arena to break it in but now with the ToneRite I can leave it in my bedroom and let the
ToneRite do it for me I was impressed with the results and how it seemed to warm it up and
improve the tone and volume of that guitar I also used it on my Takamine crossroads acoustic that
needed some playing time that I could not give it it also proved some great results in the tone of that
guitar both not high guitars but I really like them and the character they give me especially after the
help of the ToneRite What I like is that if you have a guitar you can not play a lot this can really help
keep it open
RICO THOMAS
Guitarist ndash New Song
Since discovering and getting my first ToneRitereg in 2009 I have not stopped using them Unless an
instrument is being played or conveyed it is being ToneRited around the clock It opens up new
instruments wakes up those left unplayed for a while and keeps them all feeling played in and
warmed up for whenever I select one (or several) to play
PAUL STATMAN
Award winning mandolin player Actor Producer
I knew ToneRite did wonders for acoustic instruments but was really surprised with the results on
my signature PA1 Reverend guitar The guitar is a semi-hollow body with a block running down the
middle and it really livened up the guitar I try to keep the ToneRite plugged in when Im not
playing the guitar as much as possible
PETE ANDERSON Founder of Little Dog Records Multi-Platinum Grammy Award
Winning Producer Arranger Songwriter Guitarist Legendary Bandleader and Instrument
Designer
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
8
I put my ToneRite on my guitar after sound check and I feel my confidence level is boosted
immeasurably knowing that my guitar is being supercharged I saw the demo at NAMM and was
blown away I will have a ToneRite 3G for each of my guitars for years to come
ALEX RAZZ Guitarist
Eu sempre fui muito ceacutetico em relaccedilatildeo agrave antiga suposiccedilatildeo de que o instrumento melhorava na
proporccedilatildeo em que era tocado atribuindo-se tal melhora agrave vibraccedilatildeo das notas o que levaria por
decorrecircncia da ressonacircncia a uma reorganizaccedilatildeo molecular Eu acreditava ser um simples processo
de secagem e amadurecimento da madeira o responsaacutevel pela melhora do som Depois de
experimentar o Tone Rite reconsiderei minha posiccedilatildeo Logo depois do primeiro periacuteodo de 72 horas
com o dispositivo senti uma consideraacutevel melhora no timbre e na tocabilidade Era como se meu
instrumento tivesse envelhecido anos em poucas horas
ULISSES ROCHA
httpwwwulissesrochacom
When you have too many guitars you often dont have enough time to play with them all I think
having a ToneRite around really keeps the neglected guitars happy
HENRY KAISER Antarctic Explorer Psychedelic Blues Rock Guitarist Extraordinaire
ToneRite is amazing One of the pickups in my main bass had lost some output After a week with
ToneRite the pickups were more balanced and even The bass sounds better than ever The real
mind blower is what it did to my Gibson Songwriter acoustic guitar Its almost unbelievable but it
brought a more clear balanced almost vintage tone out of a relatively new instrument My ToneRite
is always on one of my instruments Adding decades to the tone Bravo team ToneRite
J KOTT ndash Nashvillersquos finest bass player
I am extremely impressed with the ToneRitereg Since using it I have noticed an immense
improvement in the response resonance and tone of my cello
JEFFREY ZEIGLER - Kronos Quartet
Guitar Techs
96 hours on the ToneRite and the main snare is noticeably different Our guitar tech noticed before I
mentioned and Nate totally notices the change in sound Itrsquos a massive ply snare and it gave it
a rounder sound WITH an extra bit of attackpoint than the note had before Unbelievable
Everyone is talking about it backstage now Guitar players in the band are jealous
STEVE MORRISON
Drum Tech for Nate Morton on The Voice
Owner of Drum Tech Services and drummer of LA rock band Stranger Things
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
9
I checked out the Luke for the first time in 2 weeks WOW The guitar really has opened up and
resonates like it never has before The tone specifically above the 15th fret has improved dramatically
and the guitar sustains like crazy I did full blast for about 72 hours and then left it on a low setting
for 12 days The Luke is a Steve Lukather model guitar made by Ernie BallMusic Man The model I
have (the Luke III) has an alder body and a rosewood neck with two single coil DiMarzio pickups
and a single DiMarzio Transition humbucker Great playing instrument
SCOTT APPLETON
Guitar Tech for Rush and Def Leppard
I was amazed at how much it opened up the nylon string guitar in a day and a half And it made the
difference The guitar was tight and after the ToneRite it felt like it breathed The strings were also
new could have had a positive effect on the strings as well The nylon strings usually take a while to
break in
DAVE GRAEF
Guitar Tech Joe Don of Rascal Flatts
We have experimented using the Tone Rite unit on every shell we make including maple ash alder
and the various exotic woods of our USA snare line with noticeable improvement of tone and
resonance in each Additionally weve discovered that the Tone Rite provides a relief to the inherent
tension on single ply steam bent shells allowing for a tonally aged in quality
Chaz Winzenread
Key Accounts Manager Regional Sales Manager- Armadillo Enterprises ddrum-Dean-Luna-
Dime Armadillo Enterprises wwwddrumcom wwwdeanguitarscom
wwwlunaguitarscom wwwdimeampscom
Luthiers
The ToneRite is amazing Within five days of using my ToneRite the voice of my Cremona magically
matured
BOB BENEDETTO Benedetto Guitars
The guitar had a noticeable improvement everywhere from playing it 5 days prior It sounded
louder seemed to have a wider and even dynamic range and the guitar responded to various string
attacks
TIM MCKNIGHT Guitar Luthier Mcknight Guitars
The ToneRite has made a dramatic difference in the tone of new instruments and has helped to
wake up vintage instruments that havent been played in years
ERIC SCHOENBERG Schoenberg Guitars
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
10
Delgado Guitars is a family business started in 1928 and passed down three generations to myself
Manuel A Delgado As an Old World Luthier I build instrument in the tradition of my father and
grandfather I used methods to allow the instrument to open up in tone and soundWhen I
encountered ToneRite I was skeptical and believe it was just another gimmick to sell to the musical
instrument community However after trying one on a new instrument build years ago I was sold
Know this when you purchase a Delgado Guitar it doesnt leave my shop until the ToneRite has had
a chance to do its magic Delgado Guitars proudly endorses ToneRite
MANUEL A DELGADO
Delgado Guitars
Every Bad Seed guitar has the ToneRite treatment once completed ToneRite ensures Bad Seed
guitars are Ready to Rock from the first time the case is opened ToneRite really awakens the tone
and play-ability of every Bad Seed custom guitar even with Titanium and Steel bodies the timber
and electronics benefit greatly
SHELDON CURRINGTON Founder and Luthier of Bad Seed Limited
I have been experimenting with ToneRite I installed one on a stave handmade snare drum and left it
on for 72 hours The next day I was giving a Pro Drummer a tour of my shop He was sampling eight
different snare drums Without coaching he preferred the drum I had been testing and gave me a 25
deposit on the spotThis after informing me that he was not in the market for a new drum The drum
sounded open and had a bright finish
ED MENDEL Owner Craftsman of Ancient Tree Drums
Dealer Testimonials
Ive found that the ToneRitereg does markedly improve the sound of most of the instruments Ive
tried it on
DAVID BROMBERG
David Bromberg Fine Violins
Cant keep them on the shelves
MATT WALBERG
TWO OLD HIPPIES
The ToneRite RAWKS We are selling more guitars
GRANDMAS MUSIC
Customer Testimonials
You all definitely get an A++ for some of the best customer service Ive ever experienced and I thank
you
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
11
Rick Lindstrom
Dealing with you has been a bright ray of sunshine and both of us cannot say enough good things
about your companyYou are the best company we have dealt with in a long long time and your
product is fantastic
Jan and Gary Cornett
Many thanks for the fast reply If only every other business were so efficient in responding wed be
living in a great world
John Slevin
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
12
Contact
Valerie Sheehan
President and CEO
ToneRite Inc
vawaidtoneritecom
352-672-3233
ToneRite kicks its way into the drum world
GAINESVILLE FL---Local Gainesville company ToneRite recently launched its first play-in device its
upcoming percussion line The drum ToneRite clips on to the rim of the drum and relieves the inherent tension
in the instrument to produce a fuller louder and richer sound
The drum ToneRite along with all other ToneRite products vibrates the instrument simulating years of
playing in only three days
Famed drummer and producer Atma Anur endorsed the drum ToneRite after using the device on his
Pearl snare drum and main kick drum
ldquoThese were already the best sounding drums I had played on over these 35 yearsrdquo Anur said ldquoBut the
immediate improvement in tone was really amazing after the first three days of using the devicerdquo
Having had access to the highest quality drums on the market Anur said the sound of the instrument
after treatment with the drum ToneRite was impressive
ldquoThere is a certain almost inexplicable feeling that drummers want to get from the kick and snare when
we groove and fill and so on that feeling makes us feel more in control of what we are playing and has the
reflection of what we imagine we sound likerdquo Anur said ldquoAs I hit that snare drum in those moments after
removing the device I had that exact feelingrdquo
The drum ToneRite has also been tested by ddrum a drum and percussion manufacturing company that
has dominated the market since 1983 A division of Armadillo Enterprises ddrum has signed some of the most
influential drummers in the world
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
13
ldquoWe have experimented using the ToneRite unit on every shell we make including maple ash alder
and various exotic woods of our USA snare line with noticeable improvement of tone and resonance in eachrdquo
Chaz Winzenread key accounts manager at ddrum said
Winzenread also mentioned the noticeable ldquoaged-inrdquo tone that the drum develops after being treated
with the ToneRite
The secret behind each ToneRite is the transfer of energy into the instrument which allows it resonate
freely Portable and safe for the instrument it is recommended that the device be attached to the instrument for
72 for an initial treatment
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
14
ToneRite expands to New Zealand with new distributor Bad Seed Ltd
GAINESVILLE FL---ToneRite products are available in 37 different countries across all seven continents and
it has recently added a new distributor on the opposite side of the globe
Bad Seed Ltd based out of Wellington is the exclusive ToneRite distributor in New Zealand as of September
Sheldon Currington founder and luthier of Bad Seed Ltd is a ToneRite user He treats every guitar he makes
before sending it to its new owner
Every Bad Seed guitar has the ToneRite treatment once completed Currington said ToneRite ensures Bad
Seed guitars are already broken-in and ready to rock from the first time the case is opened
ToneRite products were available in New Zealand before this new deal but now Bad Seed gives the
Gainesville Fla-based company the opportunity to better serve dealers and expand their network
This means we have a partner working within New Zealand to best serve the clients Valerie Sheehan
President and CEO of ToneRite said
Currington met Team ToneRite at the 2012 Summer NAMM trade show An avid guitar player and
manufacturer he appreciates ToneRitersquos products and wanted to help the team expand in New Zealand
Bad Seed Ltd is a hint of whatrsquos coming for ToneRite In addition to New Zealand the company is currently
negotiating with several prominent international distributors in countries like Canada and Brazil further paving
ToneRitersquos road to world domination
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
15
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison
16
We have some amazing artists joining us this year for live music and demorsquos
Be sure to stop by BOOTH 3582 to say hello and check out our newest ToneRite models
Lindsey Boullt
More Like Me
Run 2 Cover
Lance Allen
J Bass Kott
Michelle Lambert
Eric Stadler
Gary Hoey
Neil Zaza
Ralphe Armstrong
Johnny DeMarco
Ismael Vargas Jr
Jamie Dupuis
Frank Crespo
Trevor Gordon Hall
Kaela Jean Kinney
Paul Statman
Steve Morrison