What’s Really Happening on Marketing Teams7 Shocking Findings From Workfront’s 2015 State of Marketing Work Report

As enterprises grow, so do the demands on their marketing departments in terms of productivity and communication. Too often, this pushes existing tools, processes, and schedules to the breaking point. This year’s State of Marketing Work Report from Workfront, the leading provider of marketing work management solutions, set out to identify the drivers behind and the effects of this work chaos. Here are the 7 biggest revelations from this year’s study…

Finding #1: The vast majority of marketers think highly of their own productivity; they’re less sure about their colleagues.

We asked marketers: “How would you rate yourself, your manager, and your direct reports overall with regard to their productivity?”84% rated themselves high in productivity compared to their co-workers, managers, leaders, and direct reports.64% rated their managers high in productivity.47% rated their direct reports high in productivity.

Finding #2: Cross-team conflict is more common in marketing.

We asked marketers: “Which of the following is the most common source of conflict with other departments/groups/teams?”98% experience conflict with other departments/groups/teamsAnd where does this conflict come from?

Finding #3: Marketing conflict comes from poor communication and misalignment.

40% blame conflict on poor communication24% blame conflicting priorities4% blame personality/cultural differences

Finding #4: Marketers don’t unplug.

We asked marketers: “During a typical work week, how often do you log into work/work email before or after standard business hours?”89% log into work outside of normal business hours on weekdays56% log in outside of business hours every day

Finding #5: Everybody’s working on the weekend.

We also asked marketers: “How often do you log into work/work email on the weekend?”85% log in to work on the weekends52% log in every weekend

Finding #6: The real marketing work begins after hours.

We asked marketers: “What are the reasons why you work outside standard business hours?”52% to get ahead of their work37% because they have more work than they can complete during their standard workday1/3 because their company expects it17% to outshine their colleagues

Finding #7: Marketers are generally optimistic about their work.

We asked marketers: “Do you agree with each of the following statements?”91% “Someone at work has my back”88% “My boss listens to me”75% “I feel empowered at work”

Devour Chaos, Drive CreativityCreativity has a new protector.Workfront provides just enough structure to bring order to creative team’s workflows and give them more time for the real work of creativity.To learn how Workfront marketing work management can benefit your team, watch the demo today.

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