Transcript of The science & art of next gen advertising
- 1. The Science & Art of Next Gen Advertising Uwe Gutschow
@uweg
- 2. IS SCIENCE KILLING CREATIVITY? OR IS CREATIVITY GETTING
BETTER BECAUSE OF DATA?
- 3. Title Body copy
- 4. OUR APPROACH
- 5. OUR APPROACH W hat s important to People W hat s important
to the brand chopshop stimulatespeoplesimagination to wonder what
it would be like to live and build acar to survive the zombie
apocalypse Become relevant to GenY by integration intoTWD tv show.
People loveTheWalking Dead world and want to be further immersed in
thisuniverse.
- 6. EMOTION
- 7. Art is born of instinct and intuition, science of the
conscious reason. - Popular science monthly.1878.
- 8. Technology has made anything possible. We are only limited
by our own imagination. Brian David Johnson, Futurist, Intel
- 9. Why not > why
- 10. @uweg Uwe Gutschow