British Embassy Hosts The Salvation Army

what?

how?

why?

why?

The Most Enduring

Determinants:Innovative capabilities

Leadership, Information flowAdaptive response, Legitimacy

The Salvation Army has:Ability to motivate and inspire its workers

Unique reputation and high level of public trustWide portfolio of services depending on the local needs

The Salvation Army belongs to Top 10The World's Most Enduring Institutions

Source: Booz | Allen | Hamiltonhttp://www.boozallen.com/media/file/Worlds_Most_Enduring_Institutions.pdf

why?

The Most Reputable

272 business leaders 12 reputational factors

effective leadership contribution to the community

why?

The Salvation Army has been rated The Most Reputable Not - for - profit organization.

Source: Hay Grouphttp://www.haygroup.com/Downloads/nz/misc/NZMRO_results.pdf

Joan B. Kroc$1.9 billion of her fortune was bequeathed to various charities. By far the largest beneficiary was the Salvation Army, receiving an astounding $1.5 billion.

Joan B. Kroc“I wanted my gift to demonstrate to the world my confidence in The Salvation Army,” she had said 10 days before her death.

why?

The Salvation Army has been rated The Most Trusted Not - for - profit organization.

The largest individual donation ever made to a single organization.

Source: Internethttp://www.findingdulcinea.com/news/on-this-day/On-this-Day--Salvation-Army-Receives--1-5-Billion-from-McDonald-s-Heiress-.html

what?

Financial support

Cause Related

Marketing

Pro Bono services

what?

Recent goals

To compensate an international subsidyTo start Social Business / Enterprise

To develop appropriate PR communication

how?

Pro Bono services proven models

how?

6 Models for Community and Business Impact1. Loaned Employee

An employee is granted a sanctioned and compensated leave of absence to pursue a pro bono project.

2. Functional Coaching & MentoringEmployees match up with their nonprofit peers, form a relationship, and share

functional expertise.

how?

6 Models for Community and Business Impact3. Marathon

A company pools human capital resources on a pro bono project within a short, predetermined timeframe (usually 24 hours) to deliver a mass volume of deliverables.

4. Standardized Team ProjectsIndividuals are placed on teams, each with specific roles and responsibilities. Each

project is scoped and structured around a standard deliverable based on the needs of the nonprofit Partner.

how?

6 Models for Community and Business Impact

5. Open-Ended OutsourcingA company makes its services available to a specific nonprofit organization on an

ongoing, as needed basis.

6. General ContractingAn entity coordinates and oversees internal and external resources, promoting cross-sector collaboration to address a specific social problem.

how?

Cause Related Marketing

shared marketing / tailor-made solution

how?

Financial support

donation / sponsoring60 public events per year

Next step?Sharing...

Thank You for your attention!Enjoy the evening.

Jakub VopelákFundraising Development DirectorArmáda spásy