The sad story of the

IntranetA modern tragedy experienced by many companies around the world

First Act“Internet Innovation”

First Act “Internet Innovation”Once upon a time a company selected for their Internet website an innovative Web Content Management System or Portal platform with lots of great features. The criteria included:

Pixel Perfect Layout

Asset Management

Approval Workflow Management

Multisite Management

Social Media Integration

Commerce Support (Analytics, Campaign & Lead Management, Targeting)

Supply Chain Management (for Portals only)

.

Second Act“Intranet Adoption”

Second Act “Intranet Adoption”Company wanted to recoup investment cost and decides to use their Internet Web CMS for the Intranet too.

Top-Down Communication works OK, Internal Communications department is satisfied.

Third Act“Knowledge Lost”

Third Act “Knowledge Lost”Line of Business found the Web CMS / Portal too complex for occasional users

Line of Business content was incomplete and got outdated

Mail load kept increasing, productivity went down

Knowledge remained locked in mail and file servers

Most knowledge was not accessible

Forth Act“Collaborative Innovation”

Forth Act “Collaborative Innovation”Innovators implemented Enterprise Social Software

Blog

Bookmarking

Wiki

…

Some employees happily used the collaborative platform

Fifth Act“Fragmentation”

Fifth Act “Fragmentation”Attention Fragmentation

Some users refrain from the internal communications / web CMS based Intranet (“I do not need propaganda”)

Some users refrain from the collaborative platform (“If it is important it will be published by Internal Communications”)

Content Fragmentation

Some managers choose to communicate as them-selves using the collaboration platform

Some managers choose to communicate thru internal communications using the Web CMS

Fifth Act “Fragmentation” Content Overlap, Redundancy and Inconsistency

Ideas are developed in collaborative platform, need to be republished on communication platform

Some content is inevitably going to be stored in different versions in both platforms

User Challenges

Employees need to search the Web CMS based Intranet and the Collaborative / Enterprise Social Software platform

Fifth Act “Fragmentation” Government Challenges

Internal Communications defines “their” Web CMS based as the mandatory default homepage

Content Policy: All binding and relevant content from ESS in Web CMS

Separate Platforms for Communication and Collaboration Might Cause Schizophrenia for Authors and Users

How should managers communicate, as themselves or thru internal communications?

Where should employees look for content, in the Web CMS based Intranet or in IBM Connections?

Summary

Full featured Web Content Management Systems are to complex for the “long tail” in the Intranet

Internet and Intranet require different Web Content Management Systems

Separate platforms for communication and collaboration cause attention and content fragmentation and weaken both platforms

Merge the horizontal with the vertical Intranet !Integrate Internal Communications into IBM Connections

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