LET’S TALK ABOUT BRAND.

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IDENTITY

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REPUTATION

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EXPECTATION

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MUSIC

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SPORTS

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POLITICS

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CORPORATE

IDENTITY(Culture)

REPUTATIONBRAND

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LET’S TALK ABOUT

CULTURE.

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THE CEO

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JOB FIT

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THE TRIPLE A TRAP

✦ Affable ✦ Assertive ✦ Articulate

Management

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Pace

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Organizational Life Cycle

Decision- Making

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The Organizational Blueprint

Vision & Positioning

Mission & Purpose

Values & Principles

Strategy & Tactics

MISSION STATEMENT

Verb, target, outcome.

“Save  endangered  species  from  extinction.”    

“Improve  African  children’s  health.”

VALUES & PURPOSE

VISION & POSITIONING

For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.

STRATEGY & TACTICS