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HELLO REGGIE BORGES

LYNNE D JOHNSON

Sr. Account Executive Brand Strategy & Marketing @RBS07

Dir. Digital & Social Brand Strategy & Marketing @lynneluvah

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THE POWER OF PINTEREST ENGAGING AUDIENCES ONE PIN AT A TIME

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INSIGHTS: •  Pinterest: What It Was…What It’s Become?

•  Why It’s Important

•  Consumers And Pinterest

•  Why Should Clients Care

•  How Brands Use Pinterest

•  Problems With Pinterest

•  Measuring Pinterest Campaigns

•  The Competition Mounts Up

•  What The Future Holds

•  Q&A

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THE AVERAGE PINTEREST USER: •  229 Followers •  Following 20 Boards •  171 Pins •  3 Boards •  28 Likes

WHAT IT WAS

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WHAT IT’S BECOME

More than 28 million users as of December 2012, up from 7.5 million a year ago

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WHY IT’S IMPORTANT

•  16th most popular website in the U.S.

•  Nearly 1/2 of all

Pinterest users are Americans

•  More than 80% of

users are women

•  70% of users say it’s shopping inspiration

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“Customers are following fewer retailers because of concerns about information sharing and privacy. When they did follow, more often they’re doing so on online bulletin board Pinterest.”

-- 2012 Social and Mobile Commerce Study

HOW CONSUMERS USE PINTEREST

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“The number one reason women pin clothing and fashion is to get ideas. The number one reason men pin clothing and fashion is that they are items they plan to buy.”

–Jay Baer,ConvinceandConvert.com

ITS IMPACT ON WOMEN

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WHY SHOULD CLIENTS CARE

On average, Pinterest users, spend $80 per order, by far the leader and twice the amount of Facebook.

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HOW BRANDS USE PINTEREST

•  Storytelling •  Engagement •  Inspiration •  Thought Leadership

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HOW B2B BRANDS USE PINTEREST

•  Strong visuals are key for any Pinboard •  Key themes, and do not waver from that •  Don’t be all business all the time

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CAMPAIGNS

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THE PINTEREST OPPORTUNITY FOR PR

7% of advertising and marketing executives said their companies are using Pinterest for business purposes

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PROBLEMS WITH PINNING

Dead Links

Window Shopping

The Gender Divide

Spam

Porn

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MEASURING PINTEREST

•  Content/Promotions Management •  Analytics •  Insights •  Audience Data •  Website Analytics Integration •  Social Media Optimization •  Advertising

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THE COMPETITION

Fancy: Pinterest For Shopping Tapiture: Pinterest For Men

WANELO: Discovery Commerce SVPPLY: eBay’s Curated Window Shopping

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THE FUTURE OF PINTEREST AND SOCIAL SHOPPING

•  Content-and-image-driven Commerce

•  More Social/Mobile/Local •  Facebook Commerce Impact

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QUESTIONS

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THANK YOU

REGGIE BORGES

LYNNE D JOHNSON

Sr. Account Executive Brand Strategy & Marketing @RBS07

Dir. Digital & Social Brand Strategy & Marketing @lynneluvah