The Power of Content MarketingThe Power of Content Marketing

Kyle LacyKyle Lacy

Senior Manager

Global Content Marketing & Research

@kyleplacy

Senior Manager

Global Content Marketing & Research

@kyleplacy

Ginni RomettyCEO, IBM

What you will see with rapid data and social sharing is the death of the average and the era of you.

Businesses will be able to truly serve the individual.

1. Empathy2. Perspective Taking3. Personalization

Three types of content development:

EmpathyUnderstanding someone’s emotional state or feelings

Daniel Pink

1. Empathy2. Perspective Taking

Two types :

Perspective TakingCognitive & analytical – it’s understanding someone’s interestsDaniel Pink

Personalization

We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer

Chris MoodyChris Moody

VP of Marketing

@cnmoody

VP of Marketing

@cnmoody

Marcus NelsonMarcus Nelson

Founder / CEO

@marcusnelson

Founder / CEO

@marcusnelson

All about Addvocate

Enable people across the organization to use their personal

social networks to share captivating content, invite friends to

events, offer tips & tricks, and become the face of your brand.

Browser plugins for Chrome and Firefox

Mobile for iOS available soon.

Chatter and Chatter Mobile integrations available soon.

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13

@marcusnelson #df13