Trebor ScholzDepartment of Media Studytrebor@thing.netCreative Commons Attribution-NonCommercial-ShareAlike 2.0

The Participatory Turnin Social Life Online

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•part 1 Who Cares? The Social Web in Numbers

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http://www.marketwire.com/mw/release.do?id=709391&sourceType=1

“Web 2.0” was the most externally linked to Wikipedia entry in 2006

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Qualitative and Quantitative Turn

Basic tools which are radically decentralized

Email, wiki, mailing list, blogs, web pages, the writable web, large scale content production environments, SMS

“See for yourself” culture

Generative Internet

Wealth of Networks (WoN) p 14

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Participation

The participatory segment of Web 2.0 as a percentage of all users on the web increased from 2% in 2005 to 12% in 2007, resulting in a growth of 668%

http://tinyurl.com/24997v

But a tiny 0.16 percent of visits to Google’s top video-sharing site, YouTube, are by users seeking to upload video for others to watch, according to a study of online surfing data by Bill Tancer, an analyst with Web audience measurement firm Hitwise.

http://tinyurl.com/27fvsb

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News from WSJ is that Microsoft is looking to take a 5% stake in Facebook for an investment rumored to be between $300-500 million. That would place Facebook's between $6-10 billion.

42 million active users worldwide

http://www.socialmediatoday.com/SMC/17854

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http://www.techweb.com/wire/ebiz/187202833

The top 10 social networking sites attract nearly half of all Web users

(May 2006)

MySpaceBlogger

ClassmatesYouTube

Yahoo!GroupsXanga

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Asian and Latin American Internet users are on the increase while the percentage of overall North American

net users is on the decline.

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image source: Alexander Osterwalder

Markets are conversations?Community as commodity.

AmazonNetflixMySpace

$10.71M (06)$688M (06)$ 1b (07)

http://en.wikipedia.org/wiki/Amazon.com9

Recent studies by the Pew Internet and American Life Project have shown that 73% of all Americans identify themselves as Internet users.

51 million (57% of all American teenagers) are involved in online content production.

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85% of students in supported colleges have a profile up on FaceBook

93% log in at least once a month

http://www.techcrunch.com/2005/09/07/85-of-college-students-use-facebook/

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More than half (55%) of all of online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project.

http://www.pewinternet.org/PPF/r/134/press_release.asp

Who uses sns?

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91 percent of all "social networking" teens say they use the sites to stay in touch with friends they see frequently, such as friends from school.

Of those surveyed, 82 percent use the sites to stay in touch with friends they rarely see in person. (Jan 2007)

http://tinyurl.com/yu9ahr

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Some 55% of online teens have profiles and most of them restrict access to their profile in some way. Of those with profiles, 66% say their profile is not visible to all internet users.

http://www.pewinternet.org/press_release.asp?r=139

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Gender

Wikipedia (52% of all visitors are male)

Youtube (51% of visitors are male)

(April 2007)

http://tinyurl.com/24997v

Among 25- to 34-year-olds, women now spend more time using the internet than men

http://tinyurl.com/3a2rqq

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http://tinyurl.com/2jppadsource:

David White 03/16/07

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http://tinyurl.com/2lv9vwhttp://tinyurl.com/2jppadsource:

David White 03/16/07

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Blogs are viewed as “personal journals” by many

37% of bloggers cite “my life and experiences” as the primary topic of their blog

There is a misconception about blogs in mainstream media: only 11% of bloggers say they focus mainly on government or politics.

SOURCE: PEW INSTITUTE 200619

84% post messages to a friend’s profile

82% use internal messaging/email system of the social network site

61% use the “bulletin” feature to send message out to all “friends”

Usage

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Superstar sites

http://www.instapundit.com/http://boingboing.nethttp://slashdot.org/

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Language

Leading blogging language in the world now is Japanese (37%) followed by English (33%) and Chinese (8%)

http://tinyurl.com/24997v

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Yochai Benkler

Relationship Revolution

Cooperation becomes central (social practice of production, exchange information, knowledge, culture)

Rise of large-scale cooperative efforts

WoN p5

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