Post on 22-Feb-2016
description
The “P Soup”The “P Soup” Production Company Presents…Production Company Presents…
Product, Presentation, Place, Promotion…. Product, Presentation, Place, Promotion…. Ingredients for Marketing SuccessIngredients for Marketing Success
Act 1Act 1
Would YOU Eat Here?Would YOU Eat Here?
Act 2Act 2
Everyone Wants Everyone Wants to Eat Hereto Eat Here
Talk SoupTalk Soup What was right?What was right? What was wrong?What was wrong? What’s going on in your “soup bowl”?What’s going on in your “soup bowl”?
11stst P . . . Product P . . . Product
High QualityHigh Quality ConsistentConsistent DesirableDesirable
Standardized RecipesStandardized Recipes
Standardized Standardized recipes provide a recipes provide a consistent and consistent and safe product.safe product.
Evaluate Food QualityEvaluate Food Quality Would foodservice staff choose to eat this Would foodservice staff choose to eat this
food? Do they taste their product?food? Do they taste their product?
Do others taste new menu items?Do others taste new menu items?
22ndnd P . . . P . . . PresentationPresentation
We eat with our eyes and then our We eat with our eyes and then our mouthmouth
If it looks good, we will taste it, If it looks good, we will taste it, If it tastes good, we will eat it If it tastes good, we will eat it
Color is CriticalColor is Critical
Batch cook vegetables in Batch cook vegetables in small quantities.small quantities.
Avoid using poor quality Avoid using poor quality ingredients, overcooking and ingredients, overcooking and holding “fragile” foods more holding “fragile” foods more than 20 minutes.than 20 minutes.
Garnishes and Height Garnishes and Height add Eye Appealadd Eye Appeal
Proper PlatingProper Plating Sample Sample TraysTrays
Place foods attractively on plate or trayPlace foods attractively on plate or tray Sample plate or tray offers an “idea”Sample plate or tray offers an “idea”
Customer Senses are at Customer Senses are at WorkWork
AromasAromas LightingLighting First SightingsFirst Sightings SoundsSounds
33rdrd P . . . . .Place P . . . . .Place Is the Cafeteria an Is the Cafeteria an
Inviting Place?Inviting Place?
Evaluate your FacilitiesEvaluate your Facilities
Are facilities and equipment Are facilities and equipment clean and without clutter?clean and without clutter?
Make it a “Destination”Make it a “Destination”
Kids like the Unusual Kids like the Unusual
Utilize Wall Space WellUtilize Wall Space Well Posters – change oftenPosters – change often BannersBanners MuralsMurals
44thth P . . . .PromotionP . . . .Promotion
Create a Student Create a Student Advisory GroupAdvisory Group
Recruit Students from:Recruit Students from:
Each grade levelEach grade level Diverse groupsDiverse groups Class with high CN participation rateClass with high CN participation rate Non-participantsNon-participants Student clubsStudent clubs Culinary Arts classCulinary Arts class FACS classesFACS classes
Advisory Groups can:Advisory Groups can: Taste new food itemsTaste new food items Suggest menu items, special menus, Suggest menu items, special menus,
catchy names for foodscatchy names for foods Manage a “suggestion box”Manage a “suggestion box” Suggest rewards for healthy choicesSuggest rewards for healthy choices Be ambassadors for your CN programBe ambassadors for your CN program
Bulletin BoardsBulletin Boards Up-to-DateUp-to-Date Student-LedStudent-Led InteractiveInteractive Educational Educational
Evaluate Your Customer Evaluate Your Customer ServiceService
Does the staff Does the staff interact positively interact positively with the students?with the students?
Does the staff Does the staff encourage students encourage students to try fruits and to try fruits and vegetables and new vegetables and new foods?foods?
Basic Customer NeedsBasic Customer Needs •To feel important •To feel respected •To feel welcome •To be recognized •To feel appreciated •To get tasty, nutritious food •To feel comfortable
Follow the P Soup recipe:Follow the P Soup recipe: ProductProduct PresentationPresentation PlacePlace PromotionPromotion
Add liberal amounts of each Add liberal amounts of each ingredient to every mealingredient to every meal
THANK YOU!THANK YOU!