The Nonprofit Academy���PRESENTS!

PRESENTSCAPITAL CAMPAIGNS 101 ���

with Andrea Kihlstedt���

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Capital Campaigns 101

Andrea Kihlstedt

Today’s 5 Hot Topics 1.  Capital Campaign Basics

2.  Is Your Board the Right Board?

3.  Consultants and Feasibility Studies

4.  What’s a Case for Support?

5.  Are you Ready for a Campaign?

1. Capital Campaign Essentials

What is a Capital Campaign?

•  Transformational •  Special and occasional •  Based on a plan •  Not primarily about money •  Big goal and clear timeline •  Over and above annual

fundraising

8 Special Characteristics

1.  Volunteer involvement 2.  Gifts pledged over years 3.  Naming opportunities 4.  Gift range chart 5.  Major gift mindset 6.  Case for support 7.  Top down solicitation 8.  Specific structure

What Can You Raise Money For?

•  Buildings •  New programs •  Start-up funds •  Scholarships •  Cost of fundraising •  Endowment

Kic

k-O

ff

Quiet Phase Public Phase

PlanningLead Gifts

Insider GiftsGeneral

GiftsFollow

Through

Standard Capital Campaign Structure

•  One size does NOT fit all

•  Primary campaign planning tool

Primary Planning Tool: Gift Range Charts

2. Your Board

Two Questions about Your Board

Are your board members excited and fired up about the campaign?

Two Questions about Your Board

Do your board members have money and influence?

The Power of Ad Hoc Committees

Campaign Planning Committee Campaign Steering Committee

3. Consultants and FS

Do You Need a Consultant?

What’s in a Feasibility Study?

•  Tests a specific plan

•  Don’t test ‘til you’re ready

•  Are you ready?

•  If so, hire a consultant

4. Case for Support

Core Campaign Messages

• What’s a Case For Support?

PlanningLead Gifts

Insider GiftsGeneral

GiftsFollow

Through

Core Campaign Messages

• What’s a Case For Support?

It’s the PROCESS of developing the CORE MESSAGES you will use in various forms throughout your campaign to inspire donors to make their gifts.

Core Campaign Messages

What are the features?

Materials You’ll Need

Plus Thousands of E-mails Swag

Campaign Newsletters

Naming Opportunities

Fact Sheet

Flier

Brochure

Videos

Thank you notes

Invitations

Progress Reports Proposals

Website Updates

E-Updates Tweets

Facebook Posts

Case for Support

Final Report Pledge

forms

Planning Lead Gifts Insider Gifts

General Gifts

Follow Through

DRAFT Case for Support Brand and Logo

Planning Lead Gifts Insider Gifts

General Gifts

Follow Through

DRAFT Case for SupportBrand and Logo

Naming opportunities Proposal letters

Gift acknowledgements Thank you letters

Planning Lead Gifts Insider Gifts

General Gifts

Follow Through

DRAFT Case for Support Brand and Logo

Cam

paig

n B

roch

ure Invitations

Updated website Social media Swag

Naming opportunities Proposal letters

Gift acknowledgements Thank you letters

PlanningLead Gifts

Insider GiftsGeneral

GiftsFollow

Through

DRAFT Case for SupportBrand and Logo

Cam

paig

n B

roch

ure InvitationsUpdated websiteSocial mediaSwag

Campaign updatesSmall brochure

Pledge formsMaterial folders

NewslettersSocial mediaFinal report

Naming opportunitiesProposal letters

Gift acknowledgementsThank you letters

5. Are You Ready?

Do You Know Your Campaign Objectives

•  Do you know what you will you raise money for?

•  And what it will it cost?

•  Do you have a working goal?

Do You Have a Compelling Case Draft?

Is Your Board on Board?

Are You Donor-Focused?

Do you know 30 of your lead donors? Are they engaged?

How’s Your Courage?

Recources for You

CapitalCampaignMagic.com/blog

The complete book on capital campaign fundraising.

Available at Amazon

Campaign Readiness Coaching

FIND OUT MORE

Andrea@CapitalCampaignMagic.com

Subject Line: Capital Campaign Coaching

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