The Job Search Has Changed

There are new rules being introduced to the game – but not everyone knows about them.

New Technology

“No one ever taught me how to apply this way.”

- Everyone

New Standards

Anyone been in his shoes? I have!

Fierce Unemployment

9.8million The number of unemployed

Americans today.

Source: BLS.gov

But Wait! Are Jobs Scarce?

4.5million The number of unfilled jobs today.

Source: BLS.gov

The problem is a disconnect.

The way companies are hiring isn’t matching the way applicants are applying.

A Big Opportunity (For Us)

Social makes it easier for applicants to stand out in the crowded market place and meet the standards of hiring companies.

Let’s jump in!

BUILD YOUR RESUME Part 1:

It Starts with Your Resume

Building a resume is an excellent way to plan for your job search and keep you focused.

Make this a priority.

Build a Master Resume

A master resume will be a long document that lists all your skills, experience and “buzzwords”.

It will be used as your “word bank” to pull pieces from when creating targeted resumes in the future.

Be Specific & Actionable

1.  What did you do

§  Led a team of 13 sales reps to the top of our district 3 years in a row

2.  Back it up with numbers

§  Increased operating efficiency by 48% over 12 months with new XX protocol

3.  What is your future potential

§  5x Teacher of the Year candidate in first 8 years of teaching

Make It Attractive

Download it free at sbcmurphy.com/free-resume

Format It for Software

Save two copies: One for people, one for software.

BUILDING YOUR SOCIAL PROFILES

Part 2:

Make a Lasting First Impression

Before you start wildly applying to jobs, it’s crucial to start building your base.

Don’t be like Fred!

Fact: You’re Being Googled

Not only in background checks, but by hiring managers, potential coworkers, bosses and more.

Do a search on your name and see what comes up – you may be surprised!

Profile 1: LinkedIn

People are viewing your profile every day – this is an absolute priority for anyone searching for jobs.

Complete Your Profile

1.  Headshot & Descriptive Tagline

Complete Your Profile

2.  Robust Summary & Skills

Complete Your Profile

3. Complete your work history

Recommendations

Get them from friends, past customers, colleagues, bosses and even vendors.

4.  Get Recommendations to add legitimacy to your profile.

Engage with Others

Sharing gets you noticed. Make it a point to share or engage 1-2 times a week.

Profile #2: Twitter

Much less to do, but don’t ignore it!

Profile #3: Facebook

This is a tough one. Avoid if you have historical posts/pictures about: »  Illegal drugs »  Staunch political or religious views »  Poor or foul language (even bad grammar

can hurt you!) »  Anything you wouldn’t share with a

potential boss

Change Privacy Settings

Build Other Profiles Too!

LinkedIn, Twitter and Facebookmay be the “Big 3” (let’s be serious, does anyone really use Google+?), but they aren’t the only profiles.

WordPress.com (Free!)

About.me (Free!)

BrandYourself.com (Free!)

WHERE TO FIND JOBS ONLINE

Part 3:

Let’s be honest for a minute…

I HATE MONSTER &

CAREERBUILDER (so I won’t talk about them today.)

Everything is trending social

92% of employers are posting jobs

on social media

Source: Staff.com

LinkedIn Is King for Recruiters

93% of recruiters use LinkedIn for

recruitment and research.

But Twitter wins in listings.

Source: iCims

Focus on LinkedIn & Twitter

You will likely see the highest quality jobs listed on these two sites. Here’s my recipe for online job search success: •  30% LinkedIn •  30% Twitter •  20% Indeed •  10% Industry Specific (Dice, The Ladders) •  10% Location Specific (Jobs4Jersey)

Used Advanced Searches

Do More with Your Application

Did You Complete Your Profile?

Use Twitter’s Advanced Search

Visit twitter.com/search and type in keywords that relate to:

•  Job titles

•  Industries

•  Locations

•  Companies

Get Real Time Results

Use Your Social Assets!

Send a link to your LinkedIn, about.me or Wordpress profile to build rapport with job posters.

Where Else to Look?

»  Indeed.com

»  Company websites

»  Niche Job Boards

»  Friends and Family

»  Additional social networks

»  Big job boards (if you have to…)

Apply To Companies You Love

80% of job listings are never posted, online or off.

Don’t be discouraged from applying to a company just because there are no jobs listed!

Source: Wall Street Journal

Keep in mind…

•  This is a numbers game, and it takes time!

•  Set goals for yourself daily and weekly.

•  Continuously test and improve your resume, profiles, etc.

•  Never, ever give up! You will land.

FOR THE BOLD ONES Part 4:

Strut Your Stuff on Video

Present Yourself on SlideShare

Influence with Writing

Mine Your Contacts

Get Creative

What will you do to stand out? Let’s hear some ideas!

Questions?

sbcmurphy@gmail.com

www.sbcmurphy.com

www.linkedin.com/in/sbcmurphy