MICHELE KISS@MICHELEJKISS

VP, DIGITAL ANALYTICSGRAND CIRCLE TRAVEL

COMMUNICATION

THE MOST UNDERVALUED ANALYTICS TOOL?

@MICHELEJKISS

“What is the most

undervalued analytics tool?”

COMMUNICATION

@MICHELEJKISS

@MICHELEJKISS

@MICHELEJKISS

SOUND FAMILIAR?

@MICHELEJKISS

Within your team of analysts

With other departments

With executives

With partners/vendors/agencies/consultants

COMMUNICATING

@MICHELEJKISS

COMMUNICATING WITHIN YOUR TEAM

@MICHELEJKISS

COMMUNICATING WITHIN YOUR TEAM

Talk to each other

Daily standup

@MICHELEJKISS

Regular “sharing”meetings

@MICHELEJKISS

Build team relationships

Documentation

Maintain central library

@MICHELEJKISS

COMMUNICATION IN A REMOTE TEAM

@MICHELEJKISS

Social media

Video Chat

Screen Share

COMMUNICATION

BETWEEN DEPARTMENTS

@MICHELEJKISS

Magical insights – just add data!

@MICHELEJKISS

Insight requires understanding GOALS

@MICHELEJKISS

Location, location, location

Get integrated

@MICHELEJKISS

Attend meetings

Make them look good

@MICHELEJKISS

COMMUNICATING

WITH EXECUTIVES

@MICHELEJKISS

Build trust

Balance speedand accuracy

@MICHELEJKISS

Focus on the big picture

“If you can’t explain it simply, you don’t understand it well enough.”

- Albert Einstein

@MICHELEJKISS

Use the right (and multiple!) styles

Visual Auditory Kinesthetic

@MICHELEJKISS

Know your stuff

@MICHELEJKISS

COMMUNICATING

WITH PARTNERS

@MICHELEJKISS

Communicate early …

and often.

@MICHELEJKISS

Open communication

Share your priorities

@MICHELEJKISS

Want more?

http://bit.ly/benislovely

Ten Things Your Vendor Wishes You Did Better

WHAT NOW?

@MICHELEJKISS

TAKE THE INITIATIVE

@MICHELEJKISS

@MICHELEJKISS