Post on 17-Jan-2016
The Monte Cristo Recipe
Cheese on Top
Top Layer – Toast
Meat in Middle
Bottom Layer - Toast
MANA 3325 T-Th.Professor Thurburn
Marketing
TITLE
1st Paragraph
Article Content
Closing Paragraph
MANA 3325 T-Th.Professor Thurburn
Marketing
How to Create a BLOG Article
Title –
1. Maximum of 70 characters including spaces and punctuation
2. MUST have one Specific Search Term… such as Dallas Immigration Attorney
MANA 3325 T-Th.Professor Thurburn
Marketing
How to Create a BLOG Article
1st Paragraph –
1. Maximum of 160 characters including spaces and punctuation
2. must ALWAYS be BOLD3. MUST HAVE the Specific Search Term included.4. the Primary Search Term as MUST BE a LINK to another
website for more information.
MANA 3325 T-Th.Professor Thurburn
Marketing
How to Create a BLOG Article
Body of Article:
1. Should be 250 to 350 words. 2. About 4 paragraphs with 6-10 lines per paragraph.3. If over 500-600 words break into 2 parts.4. Call to Action
MANA 3325 T-Th.Professor Thurburn
Marketing
How to Create a BLOG Article
Last Paragraph
1. MUST include the Specific Search Term, and2. Specific Search Term MUST be a link.3. General Info and, 4. Contact Info
MANA 3325 T-Th.Professor Thurburn
Marketing
What are Calls to Action?
1. Buy Now!
2. Call Now!
3. Sign Up Now!
MANA 3325 T-Th.Professor Thurburn
Marketing
What Motivates an Action?
1. Sense of Urgency: Limited Time
2. Limited Access: Competitive Advantage
3. Special Treatment: Self Esteem
MANA 3325 T-Th.Professor Thurburn
Marketing
So… what will it take to get on Page 1 of Google?
MANA 3325 T-Th.Professor Thurburn
Marketing
How much ‘ballast’ does it take to support a visible presence?
MANA 3325 T-Th.Professor Thurburn
Marketing
How big is your pond?
MANA 3325 T-Th.Professor Thurburn
Marketing
Easy
Harder
Harder Yet
Dang Near Impossible
Ponder Texas Chiropractor – 1-2 Articles
Plano Chiropractor – 5-20 Articles
Dallas Chiropractor – 15-50 Articles
Chiropractor – 100+ Articles
1-8 weeks
3-6 months
5-12 months
1-3 years
MANA 3325 T-Th.Professor Thurburn
Marketing
How High Do You Want To Go?
How Much Weight Do You Carry?
MANA 3325 T-Th.Professor Thurburn
Marketing
How Soon Do You Want ToBe On Page 1?
__ 12 __ 6 __ 3 __ 1
Months? Weeks? Days? Hours?
MANA 3325 T-Th.Professor Thurburn
Marketing
How Soon Do You Want ToBe On Page 1?
__ 12 __ 6 __ 3 __ 1
Months? Weeks? Days? Hours?
Almost Anything is Possible… for the right price.
MANA 3325 T-Th.Professor Thurburn
Marketing
$$Cost
CredibilityGreen Sheet
Dallas Morning News
D Magazine
Texas Magazine
Southern Living
The Economist
We place credibility on an Advertisement basedon the media platform where they see it.
MANA 3325 T-Th.Professor Thurburn
Marketing
$$Cost
CredibilityPR=0
PR=2
PR=4
PR=6
PR=8
PR=10
Google’s Ranking of Credibility and/or Importance of a Website or a Message
MANA 3325 T-Th.Professor Thurburn
Marketing
$$Cost
Credibility
PR=0PR=2
PR=4
PR=6
PR=8
PR=10
Page Rank is Logrthimic
MANA 3325 T-Th.Professor Thurburn
Marketing
Use Tools / Services that Increase Page Rank
MANA 3325 T-Th.Professor Thurburn
Marketing
SocialSites
E-zines
Directory Listings
Fee Based
Services