David Pallmann GM Custom App Dev, Neudesic http://davidpallmann.blogspot.com @davidpallmann

Part 1: Mobility Part 2: HTML5 Part 3: Social Networking Part 4: Cloud Computing

Why Social Integration? Social Marketing & Other Applications Social + Mobile Social + Cloud Kinds of Social Integration

Social networks are transforming how we connect Not just for consumers: an incredible tool for business Leverage this power to connect with users Stay relevant to users changing digital lifestyles Reach a growing social & mobile audience Marketing and brand management Maintain ongoing personal touch with users Maximize your effectiveness

Flip the Funnel by Joseph Jaffe

AWAR

ENES

S

INTE

REST

DESI

RE

AC

TIO

N

ACKN

OW

LEDG

E

DIAL

OG

IN

CEN

TIVI

ZATI

ON

ACTI

VATI

ON

Leverage Existing Web & Social Identity Cross-talk, Forums, Discussions, Reviews Marketplaces, Auctions, Crowdsourcing Collaboration & Sharing, Open Source Customer Support Games & Gamification Social Applications for Group Problem-Solving Notification & Coordination

Identity

Conversation Collaboration

Relationships

Awareness Influence

Ongoing Touch

Consensus

Integrate your web sites & applications socially Ideal web & mobile platform Universally accessible Highly available Elastic scale to match demand, up to worldwide levels Burst capability for campaigns & surges Platform service capabilities Be available anywhere & everywhere SoMoGlo: social, mobile, and global

Early days

Initial buzz

Peak Plateau of Ubiquity

Inevitable Decline

Valley of Uncertainty

Meteoric Growth

Use only what you

need

Elastic scale up

Massive scale Stay as long as you want

Scale down or leave

Elastic scale down

Fast scale

http://responsive-tours.com http://responsivetours.codeplex.com

Social Marketing Sign-in with social identity Integrate content with existing social network (search, retrieve, post, aggregate, monitor, manage) Create your own social network Games & Gamification Social Marketing Social problem-solving

Microsoft Case Study

Free Bloomin’ Onion to first 500,000 people to sign up on Facebook page

YOUR APPLICATION

WIF

ACS YOUR CLOUD APPLICATION

WIF

Social Sign-in

http://responsive-tours.com

Retrieve Content

http://outsidetheboxpizza.com

Post Content

<script src="http://platform.twitter.com/anywhere.js?id=yxWqT5gTZ4pfhw&v=1" type="text/javascript"></script>

$('#tweetFeed').jTweetsAnywhere({ searchParams: 'q=outsideboxpizza', count: 5, showTweetFeed: { showProfileImages: true, showUserScreenNames: true, showUserFullNames: true, showActionReply: true, showActionRetweet: true, showActionFavorite: true, autorefresh: { mode: 'auto-insert', interval: 30 } }, showTweetBox: false });

<script> twttr.anywhere(function (T) { T("#login").connectButton({ size: "medium" }); }); </script>

twttr.anywhere(function (T) { var width = document.getElementById('logo').offsetWidth - 20; T("#tbox").tweetBox( { height: 60, width: width, defaultContent: "#outsideboxpizza " }); });

http://www.30tolaunch.com

Tweet Check in Rate

http://attendeebee.com

Ranking

Competition

Aggregation

http://attendeebee.com

We’re having an incredible year, and it’s getting better with every passing tweet - stop by and see for yourself on

Neudesic’s Social Networks. While you’re there, share your thoughts and opinions about today’s webcast:

“The Modern Web – Social Networking.” Four channels. No waiting

In honor of our 10-Year Anniversary, we’re giving away a $100.00 American Express gift card every month to one lucky winner of our 10th Day Giveaway Facebook contest. Visit our Facebook page, click on the “10th Day Giveaway” tab, and

answer the question – it’s as easy as Click. Answer. Win.

Join the Conversation with Neudesic

David Pallmann GM Custom App Dev, Neudesic http://davidpallmann.blogspot.com @davidpallmann

Questions