The might of

magazinesin a multimedia strategy

A multi-platform company

but the heart of our businessis still magazines

1. Magazinesare 100%engaging

For our special interest communities,advertising adds value to their magazine reading experience.

75% say they ‘don’t mind’ or ‘enjoy’ adverts in magazines from a sample of 14 508.

Source: CREAM 2012

1. Magazinesare 100%engaging

Radio : short-term involvement, non-visual experience Television : compromised by PVR and on-demand

Outdoor : transient – and over-saturatedCinema : the ‘settle down’ factor

Source: FIPP – Proof of Performance – Making the case for Magazine media

a slice of ‘me’ time

2. Magazinesdrive

innovation

In the mobile age,

a magazine is the ultimate

companion device!

2. Magazinesdrive

innovation

Augmented reality > QR Codes > BAR Codes

3. Magazinesare not ‘print’!

Source: CREAM 2012

Newspapers may be suffering, but the magazine sector is expanding.

ABC

ReadershipCustom magazine circulation

Digital magazine salesApp purchasesiPad editions

MULTI-PLATFORM

4. Magazinesare memorable

Source: CREAM 2012

Magazines drive purchase decisions in a BIG way.Example: 39% of CAR readers have purchased

something because they saw it or read about it in one of our titles!

4. Magazinesare memorable

Sometimes great advertising

only works in magazines…

Magazines are uniquely

engaging + innovative+ multi-platform + memorable

If that sounds like a spacefor your brands and products,

we can help!